NumbersAlive! to Debut Internationally at Toy Fairs in Germany, NYC

January 25, 2013 By

NumbersAlive!, a suite of playful plush toys, travel books with educational activities, and games to improve numerical literacy, will debut internationally at two toy fairs. NumbersAlive! travels first to Nuremberg, Germany, for the Spielwarenmesse International Toy Fair, held from January 30 to February 4, and next to New York City for the Toy Industry Association’s American International Toy Fair, held from February 10 to 13.

The coordinated NumbersAlive! products develop creativity and inquiry skills as children encounter numerical linkages in shapes, quantities, patterns, names, and order—the basics of mathematical and scientific thinking.

For more information, visit www.numbersalive.org/.

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Kids Preferred Brings Celebrated Folk Legend Peter Yarrow to Toy Fair 2013

January 25, 2013 By

Kids Preferred, one of the leading U.S. children’s toy and gift manufacturers, is proud to announce that legendary folk singer Peter Yarrow will return to their booth (No. 2167) at the American International Toy Fair, located at the Jacob K. Javitz Center in New York City from 4:30 p.m. to 6 p.m. on Monday, February 11. Attendees of the trade show and members of the press will have the opportunity to meet Yarrow, hear him sing some timeless classics, and have him sign the hardcover illustrated children’s book he co-wrote based on the iconic dragon made famous by Peter, Paul, and Mary. [Read more...]

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Toy Fair 2013 Mobile App Now Available

January 24, 2013 By

With this year’s mobile app, planning for the upcoming American International Toy Fair and staying on-track has never been easier. With a host of innovative features, attendees will be able to make the most of their time whether it’s on the plane, on the show floor, or running to the next appointment.

App features include a fully searchable exhibitor list, an interactive map with Wayfinding, a personalized agenda, information on TIA Knowledge Network programming, a complete schedule of conference sessions with speaker bios, breaking news, and more.

For more info or to get started, visit m.toyfair.com from your device.

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Hasbro Prepares to Unveil Iron Man 3 Line

January 24, 2013 By

Hasbro, Inc.,  has expanded its Marvel Iron Man 3 line with the Iron Assemblers 3.75-inch action figure assortment. Each figure features an Interchangeable Armor System, allowing one figure to create more than 25 armor combinations and allowing armor to be switched out between the 16 available figures in the line to create hundreds of additional combinations. The assortment is suitable for kids ages 4 and up, and action figures are available in six varieties.

Hasbro will release additional details about the Iron Man 3 line as the American International Toy Fair nears. The fair will begin on Sunday, February 11 at the Jacob K. Javits Convention Center in New York City.

Check out the Iron Assemblers below!

 

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Women In Toys Extends Application Deadline for Walmart Pitch Event

January 24, 2013 By

The application deadline for Women in Toys (WIT) and Walmart’s Women’s Global Economic Empowerment Initiative, has been extended to January 30. About 40 women-owned businesses have already signed up to participate in the Walmart Pitch event on February 11 during the American International Toy Fair, which allows WIT members to pitch their products to Walmart.

[Read more...]

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Marvel to Spin New Consumer Products Program Supporting Spider-Man Franchise

January 23, 2013 By

Marvel Entertainment, LLC will soon be spinning a major retail web as Ultimate Spider-Man product launches this year with new theming, packaging, and innovation. Marvel will unleash a consumer products program for one of the most enduring and iconic super heroes in the world with more than 200 licensees signing on to create product lines across all major product categories—from toys, games, apparel, and accessories to home goods, collectibles, and social expressions. The retail push coincides with the second season of the animated TV series Ultimate Spider-Man, which premiered January 21 as part of the Marvel Universe on Disney XD.  [Read more...]

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Instagram Builds Toy Fair Momentum, Community

January 23, 2013 By

By Julie Livingston, Senior Account Executive, CarrotNewYork, formerly Senior Director, Public Relations, Toy Industry Association

The adage “a picture tells a thousand words” perfectly describes the free, mobile-sharing app Instagram. The simple act of setting up your Toy Fair product line, exhibit booth, or private showroom can be turned into a compelling narrative easily and effectively. The free application has a simple interface; the bottom part of the app allows you to access the feed and see all of the photos added by you and the individuals you follow. You can click comment to voice your opinion and like a photo by clicking on the heart icon. To give Instagram photos a promotional edge, add a caption including a hashtag or two, such as #BrandXYZ and #TF as well as other, common Instagram tags such as #toys,  #love or #photooftheday that are relevant to your show posts. The site Webstagram is a helpful tool for identifying which hashtags are trending. Remember that although Instagram is a terrific mobile marketing tool, it works best in tandem with other visual content sites such as Facebook, Pinterest, and Tumblr, as these offer the best viral impact for sharing and discussing photos. [Read more...]

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Blue Orange Games to Debut Engenius Line of Construction Toys

January 21, 2013 By

 

Blue Orange Games is soaring into new territory and will debut their new line of wooden construction toys, called Engenius, at the American International Toy Fair.

The Engenius collection includes the helicopter (28 pieces),airplane (40 pieces), and spaceship (29 pieces) aviation sets. With each set, little builders age 4 and up can create the dozens of models shown on the included design sheet. There are no step-by-step instructions, so kids discover how to assemble the models through playful experimentation, which develops convergent and divergent thinking skills. Builders are sure to invent their own as they are not limited to the designs on the sheet. [Read more...]

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Annoying Orange to be Showcased at Toy Fair

January 18, 2013 By

Annoying Orange will be making an appearance at the American International Toy Fair in New York this February.  Created by Dane Boedigheimer, Annoying Orange took the Internet by storm when it debuted on YouTube in October 2009, and since then it has racked up more than one billion total views with more than 2.4 million YouTube channel subscribers. [Read more...]

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Use Twitter to Amplify Toy Fair Messaging

January 16, 2013 By

By Julie Livingston, Director of Business Development & Accounts,Child’s Play Communications; former Senior Director of Public Relations, Toy Industry Association

Want your toy or plaything to pop up more in online search? You’ve got to feed the social media engine! By regularly posting information on the leading social media platforms with relevant, ongoing messages and links, the more your company or brand will pop up in online search. This is also a primary means of putting your brand or products on the radar of the legions of reporters who use social media to do their pre-show fact-finding.

As there are a variety of social platforms to choose from, there is no “one size fits all” solution. You don’t have to be everywhere. Focus your efforts on one or several platforms that are well suited to your product, where you can shine. Consider the content itself—who will plan an editorial calendar, create the content, post it, and manage responses? This is critical because members of the press will expect to get expedient responses to their requests.   [Read more...]

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