Underground Toys’ 2014 Licensed Product Line to Debut at Toy Fair

UndergroundToyslogoUnderground Toys will be releasing new licensed merchandise at this year’s American International Toy Fair. New brand licenses include World Wrestling Entertainment (WWE), Anchorman, Teenage Mutant Ninja Turtles, The Walking Dead, and Vikings. Highlights from these ranges include a Walking Dead apron, all-new WWE talking character plush, Teenage Mutant Ninja Turtles talking soft bag buddies, and a “classy” Anchorman Ron Burgundy moustache bottle opener.

Underground will also be displaying classic and new products from existing ranges, with many of the new items set for release this year. Doctor Who merchandise includes The Other Doctor’s Sonic Screwdriver, action figures based on The Other Doctor and The Twelfth Doctor (played by actors John Hurt and Peter Capaldi, respectively), and the Doctor Who Mr. Potato Head collection.

An extensive range of Star Wars gifts and home products will also be revealed, some of which will be publicized for the first time. Inserting a degree of fun into classical play, a large variety of Underground’s merchandise will now begin to incorporate movement, sound effects, and spoken phrases: For example, the plush Star Wars Action Yoda features both movement and sound.

Blue Orange Games Premieres Eight New Games at Toy Fair

Feb10.BlueOrangeBlue Orange Games has added eight new games to its collection of more than40 products that will premiere at the American International Toy Fair from February 16 to 19. The new games will be available for purchase online and in specialty stores across the U.S. and Canada in late spring.

Doodle Quest is a drawing game where kids must avoid obstacles using their memory and the power of a pen. Wuzzits is a matching game in which cards combine and morph into different monsters. Aztack allows players to build a temple using unique rules. Players can make rival herds of livestock go head-to-head in Battle Sheep. Spot it! Freeze pits players against an electric timer, while Spot it! Splash is a waterproof version of the family favorite.  Set in Imperial Japan, Niya makes its players use strategy skills to control the important clan garden. BraveRats is a strategy game for two players that is filled with plenty of suspense.

MGA Entertainment Unveils New Additions at Toy Fair

LalaloopsyAt the 2014 American International Toy Fair, MGA Entertainment will introduce its spring line-up for its Lalaloopsy, Mooshka, Moxie Girlz, and Little Tikes lines.

The Lalaloopsy brand will expand with Lalaloopsy Babies, featuring original characters Crumbs Sugar Cookie, Pillow Featherbed, Jewel Sparkles, and Mittens Fluff ‘N’ Stuff as soft, adorable babies. Lalaloopsy Bubbly Mermaids Pearly Seafoam and Ocean Seabreeze have hair that can be filled with bubble solution, and tails that can be squeezed to watch their bubble hair grow.

The newest additions to the Mooshka Fairytale lineup include Princess Palia, Ballerina Casia, Mermaid Sonia, and Fairy Ina. Each is adorned with a shimmering tulle dress, colorful soft ribbons, and lace crowns. In addition, each soft doll has Velcro hands that are perfect for holding hands with friends. [Read more...]

Laser Pegs’ Pegasaur Greets Guests at the Toy Fair Entrance

Laser Pegs will construct a 15-foot-tall, 10-foot-long dinosaur, the Pegasaur, to greet guests at the entrance of the 2014 Toy Fair convention this weekend. A team of four people spent more than a month building the mammoth creature that is illuminated in shades of purple, yellow, green, and red by the thousands of LED lights that are encased inside each tiny Laser Pegs piece used to build it.

Here is a video showing the time-lapse construction process:

Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

Paper Punk Signs Deal with Nickelodeon

Jan29.PaperPunk.SpongeBobPaper Punk has inked a deal with Nickelodeon to develop paper-based construction and craft kits inspired by Teenage Mutant Ninja Turtles and SpongeBob Squarepants. The Teenage Mutant Ninja Turtles kits will be introduced at the American International Toy Fair in New York City.

The Teenage Mutant Ninja Turtles kits will feature all four turtle characters and include a kit containing 16 punch-n-fold shapes, more than 30 stickers, and 40 adhesive dots to construct a 3-D paper figure. It will be available early February. The SpongeBob Squarepants kit will feature the two main characters from the show and include eight to 16 punch-n-fold shapes, more than 120 stickers, and 40 adhesive dots to construct a 3-D paper figure. It will be available mid-year.

Alex Brands Brings Several Toy Industry Companies Together Under One Brand

PrintAlex Toys, POOF-Slinky, and Zoob have come together to form Alex Brands, a family of brands that will include several names in the toy industry, including Alex Toys, Slinky, Scientific Explorer, and Ideal. Alex Brands’ collective portfolio will encompass more than 2,000 products spanning the categories of games, science kits, preschool and infant toys, construction sets, craft activity kits, and more.

The Alex Brands family will be headed by Fred Keller as president, and steered out of Canton, Mich., and Northvale, N.J. Alex Brands is owned by Propel Equity Partners, which acquired Poof-Slinky in July 2012, Alex Toys in May of last year, and Zoob this past September.

At next month’s American International Toy Fair in New York City, Alex Brands will introduce more than 150 new items across all its brands.

Uglydoll Collaborates with KISS for New Plush Line

KissPlushUglydoll has partnered with the rock band KISS to create a global, co-branded set of plush collectibles. The KISS Uglydoll collaboration was previewed at Licensing Expo in Las Vegas last June and will officially debut at the American International Toy Fair in February. The collection will include plush dolls, from Gund, featuring Uglydoll dressed as KISS band members: Ox as The Demon, Babo as The Starchild, Big Toe as The Catman, and Wage as The Spaceman.

The dolls are expected to arrive in stores in March.

Kids Preferred Debuts Little Artists, Musicians Lines Featuring The World of Eric Carle

EricCarleEaselThis spring, Kids Preferred will debut two new collections of toys from The World of Eric Carle. The Little Artist Collection features artistic toys and accessories that offer young artists the chance to paint the world as they see it, while the Little Musician Collection helps budding little musicians create notes, rhythms, and tunes all their own.

The World of Eric Carle line has The Very Hungry Caterpillar, Carle’s best-selling children’s book, as its centerpiece. Both the Little Artist and Little Musician Collections will debut at the American International Toy Fair in February.

The Little Artist Collection includes a wooden easel with a paper roll, paint cups, and magnets, including a chalkboard and a dry erase board; an art smock /apron with vinyl pockets; and a splat mat/floor cover with a colorful design that absorbs paints and spills. [Read more...]

FS USA Announces Its New Name Is MegaFun USA

Fabricas Selectas USA, a manufacturer of glass toy marbles, wood marble games, and other toys, officially becomes MegaFun USA, effective next year. The ownership has not changed, but the new name is viewed as better representing the company’s product line and services. MegaFun USA will exhibit its new FunTime Inflation Station and Inflate-A-Balls at next year’s American International Toy Fair in New York City.