China Toy Fair


Magicforest Distributes New Moulin Roty Nighttime Shadow Puppets

magicforestFrench toy company Moulin Roty has cast a light on its Les Petit Merveilles line of Nighttime Shadow Puppets. Instead of reading from a storybook, parents and kids can use these puppet sets with themes of Castles, Paris, Circus, and Dinosaurs to create magical tales for sweet dreams. Magicforest, the exclusive U.S. distributor of Moulin Roty toys, will showcase the entire collection, plus the Nighttime Shadow Theatre, at its booth at the American International Toy Fair.

Different than hand puppets made by a flashlight and a camping tent wall, these artistic puppets entice storytelling and hand coordination, and serve as an outlet to express feelings. The puppets are made from black cardstock that is laser cut into various shapes. The Paris Shadows set features the Eiffel Tower, an airplane, the moon, and a sleepwalker. The nine-piece Castle Shadows includes a dragon, a fairy, royalty, and a witch. The Dinosaur Shadows is a pack of 10 puppets featuring a stegosaurus, a brachiosaurus, and more prehistoric shapes. The Nighttime Circus Shadow puppets include 11 different figures, including a lion, an elephant, and a strongman. The puppets are designed for kids ages 3 and up.

Guillow’s Model Airplane Fleet Grows by Six New MiniModels

Rockstar.Jet.planeGuillow’s model airplane kits are still beloved by those who enjoy the simple beauty of building, and then flying, a balsa wood toy plane. Guillow will showcase six new miniModels in the company’s 4500 series at the upcoming American International Toy Fair. While Guillow’s traditional toy gliders can be put together in minutes, these miniModels require roughly an hour of engineering.

The 4500 series includes the U.S. Hellcat or U.S. Warhawk, each with red propellers, and a German Fighter with distinctive black markings on its wingtips. Three non-military planes—the Rockstar Jet, V-Tail, and Stunt Flyer—round out the six miniModels.

Guillow’s miniModels need no cutting or sanding to construct. Easy-to-follow 3-D videos can be found at the Guillow website. Each of the six new miniModels is appropriate for kids ages 13 and up, and can be found online and on hobby and toy store shelves next year.

Motorworks Expands with New Cars, Play Sets, Accessories

ManhattanToy.Motorworks.convertibleMotorworks, from The Manhattan Toy Co., will expand its line next year with new models, a car trailer, and accessories. The vehicles are designed with a common, convertible chassis, which allows kids to choose between durable, snap-on parts and to customize in different ways.

The collection is comprised of three different trim levels: Street Series, Speed Series, and Extreme Series. Motorworks will attend next year’s American International Toy Fair with its latest offerings, all of which are suitable for kids ages 3 and up. [Read more...]

Douglas Adds New Puppies, Wildlife Animals

DouglasWildAnimalsDouglas Co., a New Hampshire-based plush toy maker, has added a new size of breed to its puppy kennels, as well as a variety of new animals to its wildlife line. Eight new pups will be joining the dogs line, and 18 new wildlife animals will join the entourage, in time for the 2014 American International Toy Fair.

Each of the new pups is created from soft, faux fur in the exact likeness of its true-to-life counterparts. Douglas’ new wildlife animals include a fox, wolf, moose, cow, white tail deer, raccoon, and pig. The company is also adding larger wildlife animals that range in size from 11 inches to 24 inches in length. Douglas’ Wildlife Animals have authentic-looking details and bring attention to both current and endangered species.

The new Douglas products are expected to appear on store shelves by early March.

Popar Toys Conjures Up the Magic of Augmented Reality

PoparPopar Toys has utilized the latest augmented reality (AR) technology to develop a new way for kids to learn anatomy, chemistry, and astronomy. With the 3-D Interactive Human Anatomy, Interactive Periodic Table, and Interactive Solar System charts, anyone can “play” with this learning technology that comes alive right off the wall.

Each AR wall chart works with any Android or Apple smart device once the free app is downloaded.

  • Interactive Human Anatomy Chart: Here the human body comes to life. Kids and students zoom in on their mobile device to see organs and even the digestive system.
  • Interactive Periodic Chart: Budding scientists can learn about atomic mass, boiling point, density, and structure. Use the app to tap elements and make compounds as well as learn more about their basic functions.
  • Interactive Solar System Chart: Planets leap off the wall and into the palm of kids’ hands with this app, which they can also use to watch videos and play games. Kids can learn the distance of these planets from one another and how many moons each planet has.

[Read more...]

Arklu Introdues New Lottie Dolls Collection

Lottie DollsArklu has released a new collection of Lottie dolls, equipped with full lines of clothes and accessories, is now on the market. Lottie is a 7.5-inch doll collection for girls ages 3 and up.

Each Lottie doll, including Butterfly Protector, Kawaii Karate, Pirate Queen, and Robot Girl, represents a range of activities that inspires girls to develop passions that they may not have previously known they had. Lotties are not just dolls, they each have a story telling context that’s full of educational and fun adventures that take place on the imaginary island of Branksea. Branksea encourages kids to use their imaginations not just with toys, but also in life. [Read more...]

BookExpo America, American Booksellers Association Partners with American International Toy Fair, TIA

bookexpo americaThe line between books and toys is officially being crossed as BookExpo America (BEA) and the American Booksellers Association have teamed up with the American International Toy Fair and the Toy Industry Association (TIA). This newly formed relationship hopes to benefit all attendees of the upcoming Toy Fair and the BookExpo by expanding market sectors.

Toy Fair and BEA officials agree that although each of their core focuses, toys and books, are different, the facts that bookstores often carry lines of toys and games, just as toy stores  are known to carry selections of children’s books, should be capitalized on. With this new mutual relationship, a cross-promotional effort will broaden the reach of exhibitors at each show.

The Toy Book’s NY Toy Fair Editorial Coverage – Request for Submissions!

It’s that time of year again! We are now collecting editorial submissions for The Toy Book‘s February New York Toy Fair issue! The deadline is December 20.

The Toy Book‘s February Toy Fair issue will feature coverage of what retail buyers should check out at the show. Please submit product info and high-res 300 dpi images for products that are NEW FOR 2014 ONLY. Due to the large number of submissions we receive, our requirements have changed. Please click “Read more…” to carefully review all of our submission rules and find out where to submit. Thanks! [Read more...]

Vote for Your Favorite 2014 Toy of the Year (TOTY) Finalist

toty14-logoThe toy industry has its 84 toy, game, and property finalists for the 2014 Toy of the Year Awards (TOTY), according to the Toy Industry Association (TIA). The annual TOTY awards program is sponsored by the toy industry to recognize the top toys available across 12 categories—from e-connected to activity to educational and outdoor toys.

The 2014 finalists represent 68 unique products or properties from 41 companies, and were selected from more than 520 nominees submitted for consideration by 153 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.

Through January 13, toy lovers of all ages can visit ToyAwards.org to vote for their favorite playthings. Each vote is a chance to win one of twelve TOTY prize packages filled with the toys and games featured in each category.

[Read more...]

Licensing Expo, American International Toy Fair Announce Collaboration

licensingAdvanstar Licensing, organizers of Licensing Expo, and the Toy Industry Association Inc. (TIA), organizers of the American International Toy Fair, have announced a new collaboration to cross-promote attendance at their two complementary trade events next year.

Through this new alliance, Advanstar Licensing and TIA will introduce Licensing Expo exhibitors to current and emerging toy trends, and inform Toy Fair exhibitors of licensing issues and opportunities in emerging international markets. The collaboration will also provide cross-promotional opportunities via direct mail and electronic marketing, editorial content, and co-hosted seminars.

The American International Toy Fair will take place February 16 to 19 at New York City’s Jacob K. Javits Convention Center. Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers’ Association, will take place June 17 to 19 at the Mandalay Bay Convention Center in Las Vegas.