China Toy Fair


Mattel Introduces Monster High Property, Signs Licensees for Franchise

Mattel has added a new property to its portfolio of brands, Monster High.  The property follows hip teenagers, who are also the descendants of the world’s most famous monsters, as they brave the ups and downs of high school.

The characters include Frankie Stein, the daughter of Frankenstein; Draculaura, the daughter of Count Dracula; Clawdeen Wolf, the daughter of The Werewolf; Lagoona Blue, the daughter of The Sea Monster; Cleo de Nile, the daughter of The Mummy; and Deuce Gorgon, the son of Medusa.

Websiodes have already premiered at www.monsterhigh.com, the property’s website. Mattel has signed an array of licensees to support the brand, including those in the categories of party/costumes, apparel, accessories, footwear, publishing, and toys.

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