Amtrak, Anchor Bay Entertainment, and Ludorum have partnered for a cross-promotion of the animated kids series Chuggington. This cross-promotion is timed to celebrate the upcoming Chuggington Icy Escapades DVD release from Anchor Bay Entertainment. The Amtrak website and more than 100 Amtrak train stations nationwide will showcase the property during the month of November. [Read more...]
All aboard the Big Big Dinosaur Sweepstakes, the new national summer promotion for the animated preschool series Dinosaur Train, which airs daily on PBS Kids. The Jim Henson Company, producers of the series, have joined forces with Amtrak for a second year to present a fun and engaging summertime promotion that will award one family with an Amtrak vacation.
Amtrak launches the Big Big Dinosaur Sweepstakes in August. Families can enter the sweepstakes by logging onto www.henson.com/Dtsweepstakes and following the entry directions for a chance to win a vacation to Chicago and Washington, District of Columbia, where they’ll have the opportunity to visit the National Museum of Natural History with exhibits featuring dinosaurs.
As part of the national summer promotion, Amtrak will distribute more than 65,000 free Dinosaur Train themed activity booklets to young travelers and 1 million Amtrak Dinosaur Train ticket jackets to passengers, as well as 20,000 placemats for use in Amtrak’s dining cars. Sweepstakes details will be posted on the websites of Amtrak, The Jim Henson Company, and Tomy. Tomy is the master toy licensee for Dinosaur Train in the U.S.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.