GUEST BLOG: ‘Showrooming’ and Other Shopping Trends for 2012

Andrea Woroch

The Internet constantly changes the way we shop and the way merchants offer their merchandise—it’s difficult for both sides to keep up. Trends pop up only to disappear almost as quickly as they came. Before this latest crop of trends ducks back into their respective holes, let’s examine just how they’re impacting the great American past times of shopping and selling.

1. Showrooming

There are some things you just don’t want to buy without physically seeing them. You can’t determine the clarity of a big screen TV on the Internet, and you just have to hop on a bicycle to know how it’s going to suit your needs. That’s why more stores are seeing customers pop in for a test drive, then whipping out their smartphones to order online—a method dubbed “showrooming.” The Wall Street Journal discusses how retailers can circumvent this trend, and cites Target’s push to have suppliers provide them with exclusive products.

2. In-Store Pickup

Free shipping is so 10 minutes ago. The hot, new trend for major merchants is to provide in-store pickup of orders placed online. You save shipping and they lure you into their brick-and-mortar locations to, hopefully, spend more money.

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