WowWee Is Ready to REV on August 1

WowWee,REVThe new REV, or Robotic Enhanced Vehicles, brand from WowWee will launch on August 1. Consumers can pre-order it now on target.com with a special smart ramp accessory included during the promotional period.

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Little Heroes Launches Indiegogo Campaign for Herokins

Herokins, from Little Heroes Technologies, is a line of wearable smart toys that foster shared experiences between parents and children. Herokins celebrates the adventure of learning through engaging StoryQuests that intrinsically motivate children to gain their independence while staying safe. The line features a mobile app, as well as two Bluetooth-enabled action figures, Axel McRed and Dr. Rose, which guide users on adventures that strengthen family bonds and facilitate learning.

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Startup Toymail Receives Investment from Amazon, Will Integrate Alexa Voice Service into Toys

ToymailToymail Co., the creator of Mailmen toys and the Toymail app for iOS and Android, has received an investment by Amazon from the Alexa Fund and plans to integrate the Alexa Voice Service into its messaging platform for kids. Toymail will use the investment from the Alexa Fund for product research and to scale its SAS footprint.

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Scopely Rolling with Hasbro, Set to Bring Yahtzee to Mobile Devices Worldwide

YahtzeewithBuddiesScopely, a publisher of free to play games on mobile and tablet devices, has joined with Hasbro Inc. to launch the Yahtzee with Buddies game, an officially licensed and free-to-play Yahtzee experience.

Yahtzee with Buddies boasts a new look and graphics, as well as intuitive game play intended to stay true to the feel of the original Yahtzee. Players can go head-to-head with family and friends, tracking the results through stats, or play on their own. The game also includes daily and weekly tournaments, allowing for competition with fans around the world.

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Hasbro Enlists Fans to Create Massive New Transformers Robot

TransformersCombinerWarsappIn celebration of the theme for its 2015 Transformers Generations line, Combiner Wars, Hasbro is inviting fans to help create a new character for the Transformers brand; specifically, a new team of robots that combine to form one giant new character. [Read more...]

Crayola Introduces Color Alive! 4-D Experience with Augmented Reality Interactivity

Crayola-LogoEarly next year, Crayola will launch Color Alive!, the first augmented reality product offering among its growing digital portfolio. Partnering with leading 4-D company DAQRI, Color Alive! will feature a unique offline and online play experience through color and 4-D technology, allowing kids to bring their coloring to life.

Children activate the 4D Experience through the Color Alive! app, aiming their device’s camera at the colored page to bring the drawing to life. The included Magic Crayon transforms coloring by activating special effects through drawing on the page in real-time. Kids can also interact and take photos with the coloring book characters.

Color Alive! will be available at select retailers beginning in December, with a nationwide debut in February. The Color Alive! app is available on iOS, Android, and Windows smartphones and tablets, as well as iPod Touch. At launch, Color Alive! will be available in four coloring books: Mythical Creatures, Enchanted Garden, Skylanders, and Barbie.

Angry Birds Transformers Rolls Out Worldwide

ABTransformersThe Angry Birds Transformers mobile game is now available on the Apple App Store, to be followed by the Android version on Google Play on October 30 and on Amazon on November 4. Also available is the Angry Birds Transformers Telepods product line from Hasbro, which allows players to teleport figures straight into the game and gain unique powers.

This new mash-up combines the Angry Birds world with the iconic Transformers franchise. With an edgy ’80s vibe, Angry Birds Transformers brings a humorous twist to the beloved Transformers characters. Angry Birds are disguised as robots in disguise when Eggspark plunges to Piggy Island changing the pigs and the eggs in its wake. The Autobirds and the Deceptihogs will have to join forces to prevent the rioting EggBots from wreaking havoc.

Developed in collaboration with Hasbro, the Angry Birds Transformers Telepods gaming platform will allow fans to teleport their favorite characters directly into the game, bridging the digital and the physical play experience. The toys change form, like the original Transformers.

Skylanders Trap Team, Toy Exclusives Available at Retailers Everywhere

SkylandersTrapTeamLogoSkylanders Trap Team, from Activision Publishing Inc., is available now at major retailers nationwide on Xbox 360, Xbox One, PlayStation 3, PlayStation 4, Nintendo Wii, and Nintendo Wii U consoles. In addition, the complete console gaming experience is available on iPad, Kindle Fire, and Android tablets, while a unique Skylanders adventure has launched for the Nintendo 3DS.

The new Skylanders game lets fans seek out and battle villains in Skylands, and once they’ve defeated them, players can place a Trap into the new Traptanium Portal to capture them. Players will be able to hear the villains inside the Traps, and can send the villains back into the game to fight as heroes.

To celebrate the release of Skylanders Trap Team, exclusive Skylanders products are available at retailers nationwide. Toys “R” Us stores in North America and online at toysrus.com are the only places to find the limited edition Legendary Series of Skylanders toys at launch. The Legendary Series features alternative versions of new Trap Master characters and packs such as Jawbreaker, Déjà Vu, and the Nightmare Express Adventure Pack, all of which feature in-game stat boosts. [Read more...]

Bandai Namco Launches Ms. Pac-Man Pink Ribbon Campaign

Bandai Namco Games America Inc. has partnered with the National Breast Cancer Foundation (NBCF) to launch the Ms. Pac-Man Pink Ribbon Campaign in the fight against the second leading cause of cancer among U.S. women.  Ms. Pac-Man will mascot the campaign, which will be anchored with new gameplay incentives across the video game publisher’s line of mobile titles. The campaign will raise funds for NBCF to help women and inspire hope to those affected by breast cancer through early detection, education, and support services.

The Ms. Pac-Man Ribbon Campaign will run until Oct. 31 and includes an exclusive new maze for sale across Ms. Pac-Man and Pac-Man iOS and Android titles. All proceeds from purchases on the new level will go directly to support the NBCF. The in-game user interface and artwork for game will change to a new pink ribbon theme for October alongside the new content.

Techno Source to Launch Kurio Xtreme

Kurio Xtreme_Blue_Kurio Motion Racing_Techno SourceThe Kurio Xtreme tablet, from Techno Source, is the newest addition to the Kurio line of Android devices for kids. Due for release on October 1, the 7-inch Wi-Fi-enabled tablet features a sleek and thinner design, a faster processor, double internal memory, Bluetooth technology, and 24/7 customer support. It also introduces exclusive Kurio Motion gaming, the first body-controlled games on a tablet. Ten Kurio Motion games will be preloaded onto the tablet and millions of other apps can be accessed through the Kurio Store and Google Play.

The Kurio Motion games lets kids play on screen as they jump, run, and move in order to swim, ski, tend goal, speed race, and more in the game. The technology uses the tablet’s camera and a Kurio Motion gaming stand is included with the device. [Read more...]