China Toy Fair


Crayola Introduces Color Alive! 4-D Experience with Augmented Reality Interactivity

Crayola-LogoEarly next year, Crayola will launch Color Alive!, the first augmented reality product offering among its growing digital portfolio. Partnering with leading 4-D company DAQRI, Color Alive! will feature a unique offline and online play experience through color and 4-D technology, allowing kids to bring their coloring to life.

Children activate the 4D Experience through the Color Alive! app, aiming their device’s camera at the colored page to bring the drawing to life. The included Magic Crayon transforms coloring by activating special effects through drawing on the page in real-time. Kids can also interact and take photos with the coloring book characters.

Color Alive! will be available at select retailers beginning in December, with a nationwide debut in February. The Color Alive! app is available on iOS, Android, and Windows smartphones and tablets, as well as iPod Touch. At launch, Color Alive! will be available in four coloring books: Mythical Creatures, Enchanted Garden, Skylanders, and Barbie.

Angry Birds Transformers Rolls Out Worldwide

ABTransformersThe Angry Birds Transformers mobile game is now available on the Apple App Store, to be followed by the Android version on Google Play on October 30 and on Amazon on November 4. Also available is the Angry Birds Transformers Telepods product line from Hasbro, which allows players to teleport figures straight into the game and gain unique powers.

This new mash-up combines the Angry Birds world with the iconic Transformers franchise. With an edgy ’80s vibe, Angry Birds Transformers brings a humorous twist to the beloved Transformers characters. Angry Birds are disguised as robots in disguise when Eggspark plunges to Piggy Island changing the pigs and the eggs in its wake. The Autobirds and the Deceptihogs will have to join forces to prevent the rioting EggBots from wreaking havoc.

Developed in collaboration with Hasbro, the Angry Birds Transformers Telepods gaming platform will allow fans to teleport their favorite characters directly into the game, bridging the digital and the physical play experience. The toys change form, like the original Transformers.

Skylanders Trap Team, Toy Exclusives Available at Retailers Everywhere

SkylandersTrapTeamLogoSkylanders Trap Team, from Activision Publishing Inc., is available now at major retailers nationwide on Xbox 360, Xbox One, PlayStation 3, PlayStation 4, Nintendo Wii, and Nintendo Wii U consoles. In addition, the complete console gaming experience is available on iPad, Kindle Fire, and Android tablets, while a unique Skylanders adventure has launched for the Nintendo 3DS.

The new Skylanders game lets fans seek out and battle villains in Skylands, and once they’ve defeated them, players can place a Trap into the new Traptanium Portal to capture them. Players will be able to hear the villains inside the Traps, and can send the villains back into the game to fight as heroes.

To celebrate the release of Skylanders Trap Team, exclusive Skylanders products are available at retailers nationwide. Toys “R” Us stores in North America and online at toysrus.com are the only places to find the limited edition Legendary Series of Skylanders toys at launch. The Legendary Series features alternative versions of new Trap Master characters and packs such as Jawbreaker, Déjà Vu, and the Nightmare Express Adventure Pack, all of which feature in-game stat boosts. [Read more...]

Bandai Namco Launches Ms. Pac-Man Pink Ribbon Campaign

Bandai Namco Games America Inc. has partnered with the National Breast Cancer Foundation (NBCF) to launch the Ms. Pac-Man Pink Ribbon Campaign in the fight against the second leading cause of cancer among U.S. women.  Ms. Pac-Man will mascot the campaign, which will be anchored with new gameplay incentives across the video game publisher’s line of mobile titles. The campaign will raise funds for NBCF to help women and inspire hope to those affected by breast cancer through early detection, education, and support services.

The Ms. Pac-Man Ribbon Campaign will run until Oct. 31 and includes an exclusive new maze for sale across Ms. Pac-Man and Pac-Man iOS and Android titles. All proceeds from purchases on the new level will go directly to support the NBCF. The in-game user interface and artwork for game will change to a new pink ribbon theme for October alongside the new content.

Techno Source to Launch Kurio Xtreme

Kurio Xtreme_Blue_Kurio Motion Racing_Techno SourceThe Kurio Xtreme tablet, from Techno Source, is the newest addition to the Kurio line of Android devices for kids. Due for release on October 1, the 7-inch Wi-Fi-enabled tablet features a sleek and thinner design, a faster processor, double internal memory, Bluetooth technology, and 24/7 customer support. It also introduces exclusive Kurio Motion gaming, the first body-controlled games on a tablet. Ten Kurio Motion games will be preloaded onto the tablet and millions of other apps can be accessed through the Kurio Store and Google Play.

The Kurio Motion games lets kids play on screen as they jump, run, and move in order to swim, ski, tend goal, speed race, and more in the game. The technology uses the tablet’s camera and a Kurio Motion gaming stand is included with the device. [Read more...]

VTech to Offer Toca Boca Content on InnoTab MAX Tablet

VTech-LogoVTech has entered a content distribution deal with the leading digital play studio Toca Boca. InnoTab MAX, VTech’s first children’s learning tablet with Android 1 learning content, will include one free Toca Boca app available for download. Consumers can choose between Toca Lab and Toca Pet Doctor after registering InnoTab MAX on VTech’s Learning Lodge app store.

Toca Lab lets children explore the world of science by experimenting with all 118 elements of the periodic table—each with its own unique personality. Toca Pet Doctor allows kids to care for, love, and help 15 different sick or injured animal friends, including a dog, turtle, bird, and more. All of Toca Boca’s apps are gender-neutral and non-competitive with no external advertising or in-app purchases.

InnoTab MAX, a 7-inch tablet featuring access to educator-approved VTech and Android apps, as well as VTech’s library of cartridges, will be available in October.

Skylanders Trap Team to Feature Special Gameplay Mode for Emperor Kaos

SkylandersTrapTeam.KaosModeActivision Publishing Inc. has announced a new game play mode in Skylanders Trap Team for Emperor Kaos, the villain of its Skylanders franchise. In Kaos Doom Challenge, players can battle through increasingly difficult waves of minions, build defensive towers, and utilize both Skylanders and trapped villains from their collections.

Kaos Doom Challenge will also feature the Mystery Box of Doom, which when opened, spits out gigantic villains.

The Skylanders Trap Team Starter Pack will be available October 5 in North America and October 10 in Europe for Nintendo’s Wii and Wii U systems; a variety of iPad, Kindle Fire, and Android tablets; Xbox One and Xbox 360 games; and the PlayStation 4 and PlayStation 3 systems. A unique adventure also will be available on the Nintendo 3DS hand-held system.

Minecraft Will Join Microsoft Studios

Minecraft-gamesMicrosoft Corp. has reached an agreement to acquire Mojang, the Stockholm-based game developer behind the popular Minecraft franchise.

Under the terms of the agreement, the Mojang team will join Microsoft Studios. Microsoft will acquire Mojang for $2.5 billion, and expects the acquisition to be break-even in fiscal year 2015 on a GAAP basis. Subject to customary closing conditions and any regulatory review, the acquisition is expected to close later this year.

Available across multiple platforms, players have downloaded Minecraft more than 100 million times, on PC alone, since its launch in 2009. Minecraft is also the most popular online game on Xbox, and the game’s community is among the most active in the industry, with more than 2 billion hours played on Xbox 360 alone in the past two years. [Read more...]

VTech’s InnoTab 3S Plus and InnoTab 3 Plus Now Available

InnoTab 3-3S Plus Availability Release FINAL[2]VTech’s newest children’s learning tablets—the InnoTab 3S Plus and the InnoTab 3 Plus—are now available. Each 5-inch tablet features a rechargeable battery power pack, as well as access to more than 800 learning cartridges, software, and apps that can be purchased and downloaded through VTech’s Learning Lodge app store.

InnoTab 3S Plus features Wi-Fi and comes with 16 apps, including free access to an enhanced second generation of Premium VTech Kid Connect, a tablet-to-mobile communication app that lets kids communicate in real time and exchange voice and text messages, photos, drawings, and stickers with their parents’ smartphones. Meanwhile, InnoTab 3 Plus comes with 12 apps, and is priced to be a first learning tablet for price-conscious parents. [Read more...]

Skylanders Trap Team Will Be Unleashed on Tablets

SkylandersTrapTeamLogoActivision Publishing Inc. will bring the complete Skylanders Trap Team video game to tablets at launch, marking the first time a full Skylanders game will be available on iPad, Kindle Fire, and Android tablets day-and-date with the console version. The tablet version of the game delivers the same experience with console-quality graphics and comes with its own high-performance controller.

The Skylanders Trap Team Tablet Starter Pack will include a Bluetooth Traptanium Portal, an embedded Bluetooth controller, a built-in tablet stand, two Skylanders characters, two Traps, and a display tray that lets Portal Masters keep track of the Traps they’ve collected and which villains they have trapped. [Read more...]