China Toy Fair


Skylanders Trap Team Will Be Unleashed on Tablets

SkylandersTrapTeamLogoActivision Publishing Inc. will bring the complete Skylanders Trap Team video game to tablets at launch, marking the first time a full Skylanders game will be available on iPad, Kindle Fire, and Android tablets day-and-date with the console version. The tablet version of the game delivers the same experience with console-quality graphics and comes with its own high-performance controller.

The Skylanders Trap Team Tablet Starter Pack will include a Bluetooth Traptanium Portal, an embedded Bluetooth controller, a built-in tablet stand, two Skylanders characters, two Traps, and a display tray that lets Portal Masters keep track of the Traps they’ve collected and which villains they have trapped. [Read more...]

BREAKING NEWS: Lego Combines Digital and Physical Play with Lego Fusion

Lego Fusion Town MasterLego Systems Inc. has unveiled Lego Fusion, a play experience that combines traditional Lego brick play with app-based mobile games for kids ages 7 and up. The Fusion collection will include four: Lego Fusion Town Master, Lego Fusion Battle Towers, Lego Fusion Create & Race, and Lego Fusion Resort Designer, featuring Lego Friends characters and themes.

Each Lego Fusion kit consists of a distinct set of Lego bricks, a corresponding free downloadable app, and a unique Fusion capture plate, which is a small brick-building plate featuring a printed design that enables a smartphone or tablet’s camera to identify the size, colors, and layout of the Lego bricks built onto the plate. The apps will prompt kids to build a 2-D façade of a building onto the capture plate any way they like. Then, kids can import the façade into the app and transform the creation into a full 3-D building on screen. Once a Lego brick creation has been imported into the game, a series of challenges and interactions will require kids to turn away from the screen and build another façade with their Lego bricks to progress in the game. Each game encourages this back-and-forth between physical and virtual worlds.

[Read more...]

VTech Welcomes Fourth Generation Learning Tablets to InnoTab Family

innotabmaxVTech has added three new children’s learning tablets to its InnoTab family: InnoTab Max, which features a multi-core CPU, high-resolution 7-inch display, and Android learning content; InnoTab 3S Plus, which includes Wi-Fi and access to VTech Premium Kid Connect; and InnoTab 3 Plus, an affordable first learning tablet.

InnoTab Max includes more than 200 educator-endorsed Android learning games and access to more than 650 age-appropriate learning software and apps through VTech’s Learning Lodge app store, as well as VTech’s library of cartridges. InnoTab Max grows with a child from ages 3 to 9 and beyond, bridging the gap for parents considering a children’s learning tablet, but also looking for rich Android content.

The entire line of InnoTab tablets is designed to withstand physical wear and tear from kids.

Fox Partners with Jakks Pacific, Rovio, and More for Rio 2

Rio2Twentieth Century Fox Consumer Products will celebrate the April 11 theatrical release of Rio 2 with a multi-category global licensing program, including partnerships for toys and kids’ products.

Select licensing partners are as follows: [Read more...]

Discovery Communications, Fuzzy Frog Launch Augmented Reality Game

March19.SpiderAppDiscovery Communications, in partnership with app developer Fuzzy Frog, has created Real Scary Spiders, a game that allows users to interact with a pet spider through an augmented reality experience on an app. Players can collect, nurture, and raise spiders, and will eventually unlock new breeds and learn interesting facts through gameplay.

Users can transport their spiders onto a target image in the real world, such as the cover of a magazine or wall, which uses the app’s augmented reality feature. In addition, players can purchase the Animal Planet Web Blasting Tarantula exclusively at Toys “R” Us stores nationwide to activate an additional interconnected experience within the app.

The Animal Planet Real Scary Spiders app is available for free across all iOS and Android digital devices.

Status Media Heroically Debuts Hero Holder

Status Media has unveiled the Hero Holder, a mobile device holder featuring popular superheroes. The first Hero Holder will be a limited edition Marvel Spider-Man, available now for pre-sale in advance of The Amazing Spider-Man 2, which will be in theaters May 2. There will also be a super-limited, 1-in-100 variant of Spider-Man in his black costume, which can be found exclusively at ToyWiz.

The Hero Holder comes with two sets of bendable arms that can hold any size mobile device or tablet—vertically or horizontally—including iPhones, Android mobile phones, full sized or mini-iPads, Kindles, or any tablets made for kids or adults. Chargers can easily plug into devices when in the Hero Holder, which will be produced with Wicked Cool Toys. Current licensors offering creative support for the product include Marvel, DC, and WWE.

Power Rangers’ New Toy Line-Up from Bandai Revealed, Costume Licenses Renewed

Feb20.PowerRangersSuperMegaforceCoinciding with the February 15 launch of Saban BrandsPower Rangers Super Megaforce on Nickelodeon, Bandai unveiled the full toy line for the season at American International Toy Fair earlier this week. It includes show-accurate role play toys, action figures, and large-scale buildable robots.

Central to the new line are collectible Legendary Ranger Keys, which unlock the powers of all previous Power Rangers. A quick flip function morphs the figures into unique keys that can be inserted into multiple Super Megaforce toys to unlock special features and powers. There are over 60 different Ranger Keys to collect.

By using the Power Rangers Scanner app—available on both iOS and Android systems—on any smart phone or tablet, kids can scan any Ranger Key, morph themselves into that Power Ranger, and battle villains on-screen.

In other Power Rangers news, Saban Brands has renewed licenses with Disguise Inc., Rubie’s Costume Company, and Morphsuits, so each partner will continue producing character-inspired costumes through 2017.

There will also be a tournament, Morphin Madness, running from March 10 to April 7, in which fans can vote for their Power Rangers dream team. The bracket-style voting system rewards participants with coupons for Super Megaforce toys and a chance to win a 24K gold plated Deluxe Legendary Morpher and Legendary Ranger Key set of the fan-selected top five Rangers. Fans can vote at www.morphinmadness.com.

Crayola Launches My Virtual Fashion Show

CRAYOLA FASHION SHOW GAMECrayola has launched My Virtual Fashion Show, a product that lets kids design their own fashions and bring them to life on a virtual runway. Kids can create their designs in their Crayola sketchbook, which transforms into a virtual fashion show on their device, bridging the offline and online playing experience.

The product contains a fashion portfolio, 20-page fashion sketchbook, 12 short colored pencils, and the My Virtual Fashion Show app, compatible with iOS and Android devices. It is available in stores and online at select retailers nationwide.

Moshi Monsters Village Launches on Mobile and Tablet

MoshiMonstersVillageThe world of Moshi Monsters is now available globally on iPhone, iPad, and iPod touch. Moshi Monsters Village, developed by Mind Candy in collaboration with Tag Games, lets players embark on fun-filled 3-D quests to rescue captured Moshlings and defeat naughty Glumps in mini-games. The game also features Facebook social connectivity and friend code shares, so players can interact with their friends Moshi Monsters villages and see how they compare.

Moshi Monsters Village can be downloaded for free at the App Store, although some game items can be purchased for real money. Parents or players who do not want to use this feature are able to disable in-app purchases in their device’s settings. Google Play, Android, and Kindle versions of the game will be available this month.

LeapFrog Tops Children’s Tablets Sales, Unveils Learning Video Series

Jan27.LeapFrogThe LeapPad line of learning tablets from LeapFrog Enterprises Inc. was the top-selling children’s tablet brand in 2013, according to year-end sales data from The NPD Group. LeapFrog’s LeapPad family of tablets—including the LeapPad2, LeapPad2 Power, and the 7-inch touchscreen tablet LeapPad Ultra—outsold competitors’ learning tablets and Android-based kids’ tablets.

LeapFrog has also partnered with Lionsgate Home Entertainment to release the first in a series of full-length learning videos featuring the next generation of popular frog characters made famous in the original Letter Factory DVD collection. LeapFrog Letter Factory Adventures: The Letter Machine Rescue Team includes problem solving and reading exercises, new songs, sing-a-long videos, and curriculum commentary for parents.

The video will be available for download from the LeapFrog App Center, on DVD, and digital HD beginning March 4.