Sweet Suite 2016

Playsmart Labs Inc. Launches Creativas App

Playsmart,CreativasPlaysmart Labs Inc. aims to explore children’s creativity both on and off tablets with the Creativas Design Studio app, which launches this month. The app invites users to join a group of talented young teenagers who are invited into an elite art school for creative designers. Over the course of 14 fully animated app-isodes, kids can follow the Creativas and be awarded for their creativity.

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Hasbro and Backflip Let the Good Times Roll with Play-Doh Jam

PlayDoh JamPlay-Doh Jam is a mobile game that lets players squish their way to high scores in a colorful Play-Doh universe. The game was developed by Fat Pebble and is published by Backflip Studios in partnership with Hasbro Inc. Players use their finger to guide a virtual Play-Doh ball along, smashing targets along the way.

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WowWee Is Ready to REV on August 1

WowWee,REVThe new REV, or Robotic Enhanced Vehicles, brand from WowWee will launch on August 1. Consumers can pre-order it now on target.com with a special smart ramp accessory included during the promotional period.

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Little Heroes Launches Indiegogo Campaign for Herokins

Herokins, from Little Heroes Technologies, is a line of wearable smart toys that foster shared experiences between parents and children. Herokins celebrates the adventure of learning through engaging StoryQuests that intrinsically motivate children to gain their independence while staying safe. The line features a mobile app, as well as two Bluetooth-enabled action figures, Axel McRed and Dr. Rose, which guide users on adventures that strengthen family bonds and facilitate learning.

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Startup Toymail Receives Investment from Amazon, Will Integrate Alexa Voice Service into Toys

ToymailToymail Co., the creator of Mailmen toys and the Toymail app for iOS and Android, has received an investment by Amazon from the Alexa Fund and plans to integrate the Alexa Voice Service into its messaging platform for kids. Toymail will use the investment from the Alexa Fund for product research and to scale its SAS footprint.

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Scopely Rolling with Hasbro, Set to Bring Yahtzee to Mobile Devices Worldwide

YahtzeewithBuddiesScopely, a publisher of free to play games on mobile and tablet devices, has joined with Hasbro Inc. to launch the Yahtzee with Buddies game, an officially licensed and free-to-play Yahtzee experience.

Yahtzee with Buddies boasts a new look and graphics, as well as intuitive game play intended to stay true to the feel of the original Yahtzee. Players can go head-to-head with family and friends, tracking the results through stats, or play on their own. The game also includes daily and weekly tournaments, allowing for competition with fans around the world.

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Hasbro Enlists Fans to Create Massive New Transformers Robot

TransformersCombinerWarsappIn celebration of the theme for its 2015 Transformers Generations line, Combiner Wars, Hasbro is inviting fans to help create a new character for the Transformers brand; specifically, a new team of robots that combine to form one giant new character. [Read more...]

Crayola Introduces Color Alive! 4-D Experience with Augmented Reality Interactivity

Crayola-LogoEarly next year, Crayola will launch Color Alive!, the first augmented reality product offering among its growing digital portfolio. Partnering with leading 4-D company DAQRI, Color Alive! will feature a unique offline and online play experience through color and 4-D technology, allowing kids to bring their coloring to life.

Children activate the 4D Experience through the Color Alive! app, aiming their device’s camera at the colored page to bring the drawing to life. The included Magic Crayon transforms coloring by activating special effects through drawing on the page in real-time. Kids can also interact and take photos with the coloring book characters.

Color Alive! will be available at select retailers beginning in December, with a nationwide debut in February. The Color Alive! app is available on iOS, Android, and Windows smartphones and tablets, as well as iPod Touch. At launch, Color Alive! will be available in four coloring books: Mythical Creatures, Enchanted Garden, Skylanders, and Barbie.

Angry Birds Transformers Rolls Out Worldwide

ABTransformersThe Angry Birds Transformers mobile game is now available on the Apple App Store, to be followed by the Android version on Google Play on October 30 and on Amazon on November 4. Also available is the Angry Birds Transformers Telepods product line from Hasbro, which allows players to teleport figures straight into the game and gain unique powers.

This new mash-up combines the Angry Birds world with the iconic Transformers franchise. With an edgy ’80s vibe, Angry Birds Transformers brings a humorous twist to the beloved Transformers characters. Angry Birds are disguised as robots in disguise when Eggspark plunges to Piggy Island changing the pigs and the eggs in its wake. The Autobirds and the Deceptihogs will have to join forces to prevent the rioting EggBots from wreaking havoc.

Developed in collaboration with Hasbro, the Angry Birds Transformers Telepods gaming platform will allow fans to teleport their favorite characters directly into the game, bridging the digital and the physical play experience. The toys change form, like the original Transformers.

Skylanders Trap Team, Toy Exclusives Available at Retailers Everywhere

SkylandersTrapTeamLogoSkylanders Trap Team, from Activision Publishing Inc., is available now at major retailers nationwide on Xbox 360, Xbox One, PlayStation 3, PlayStation 4, Nintendo Wii, and Nintendo Wii U consoles. In addition, the complete console gaming experience is available on iPad, Kindle Fire, and Android tablets, while a unique Skylanders adventure has launched for the Nintendo 3DS.

The new Skylanders game lets fans seek out and battle villains in Skylands, and once they’ve defeated them, players can place a Trap into the new Traptanium Portal to capture them. Players will be able to hear the villains inside the Traps, and can send the villains back into the game to fight as heroes.

To celebrate the release of Skylanders Trap Team, exclusive Skylanders products are available at retailers nationwide. Toys “R” Us stores in North America and online at toysrus.com are the only places to find the limited edition Legendary Series of Skylanders toys at launch. The Legendary Series features alternative versions of new Trap Master characters and packs such as Jawbreaker, Déjà Vu, and the Nightmare Express Adventure Pack, all of which feature in-game stat boosts. [Read more...]