China Toy Fair


Rovio and Hasbro to Mash Up Transformers and Angry Birds

AngryBirdsTransformersRovio Entertainment and Hasbro Inc. are bringing together two of the world’s biggest entertainment brands and their fans through Angry Birds Transformers, to be brought to life in multiple forms, including a mobile game, consumer licensed goods, and a product line from Hasbro.

Later this year, Hasbro will introduce a product line featuring Telepods technology, which will enable fans to teleport their favorite Angry Birds Transformers characters into the game and gain unique powers. The Angry Birds Transformers franchise follows successful collaborations between Hasbro and Rovio, including the Angry Birds Star Wars and Angry Birds Go! product lines, as well as the upcoming Angry Birds Stella Telepods line, which will be available in September.

This year, the companies announced an expanded licensing agreement making Hasbro the premier toy and game licensee. More Angry Birds Transformers products and content will be revealed throughout the next few weeks.