Angry Birds to Debut in Macy’s Thanksgiving Day Parade

Angry Birds for Thanksgiving ParadeRovio Entertainment has announced that an Angry Birds balloon will be part of this year’s Macy’s Thanksgiving Day Parade in New York City.

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Rovio, Lego Partner for Angry Birds Construction Line

angry birdsThe Lego Group has partnered with Rovio to develop a line of Angry Birds construction toys. Lego Angry Birds will be available next spring to coincide with the release of The Angry Birds Movie, a full-length feature film based on the gaming franchise.

World Video Game Hall of Fame Reveals 15 Finalists

the strong, museumofplay logoThe Strong’s World Video Game Hall of Fame in Rochester, New York, today announced the 15 finalists for induction into the hall. They are: Angry Birds, Doom, FIFA, The Legend of Zelda, Minecraft, The Oregon Trail, Pac-Man, Pokémon, Pong, The Sims, Sonic the Hedgehog, Space Invaders, Super Mario Bros., Tetris, and World of Warcraft.

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Angry Birds Celebrates Five Years with “BirdDay” Extravaganza

a42ee5b73b2f3f83_orgTo celebrate Angry Birds’ five-year anniversary, Rovio has released “Play the Next Level,” a new Angry Birds episode featuring 30 new game levels created entirely by fans.

“Play the Next Level” is the result of a social media competition hosted by Rovio and its partners and was one of the world’s largest user generated events with thousands of entries from all over the world. In its home nest in Finland, Rovio is hosting a BirdDay party for over 2,000 local children and gifting every baby born in Finland on December 11 with a special edition baby Flock outfit.

As part of the celebrations, Rovio is also hosting a Finnish hockey league match between Espoo Blues and Porin Ässät—the birds and the pigs.

Angry Birds Transformers Rolls Out Worldwide

ABTransformersThe Angry Birds Transformers mobile game is now available on the Apple App Store, to be followed by the Android version on Google Play on October 30 and on Amazon on November 4. Also available is the Angry Birds Transformers Telepods product line from Hasbro, which allows players to teleport figures straight into the game and gain unique powers.

This new mash-up combines the Angry Birds world with the iconic Transformers franchise. With an edgy ’80s vibe, Angry Birds Transformers brings a humorous twist to the beloved Transformers characters. Angry Birds are disguised as robots in disguise when Eggspark plunges to Piggy Island changing the pigs and the eggs in its wake. The Autobirds and the Deceptihogs will have to join forces to prevent the rioting EggBots from wreaking havoc.

Developed in collaboration with Hasbro, the Angry Birds Transformers Telepods gaming platform will allow fans to teleport their favorite characters directly into the game, bridging the digital and the physical play experience. The toys change form, like the original Transformers.

Toy State Showcases New Branding for Road Rippers and Nikko

Toy State New BrandingOn Monday, Toy State unveiled new branding designs for its flagship lights and sound and R/C product lines, Road Rippers and Nikko. The company is showcasing the new-look product lines and branding at Fall Toy Preview in Dallas, and will continue to highlight them at Hong Kong Toys & Games Fair in January.

Toy State acquired Nikko and Nikko Entertainment BV in May. The moves came on the heels of a period of aggressive growth, including new licensing partnerships with Hot Wheels, Transformers, Hello Kitty, and Angry Birds.

“We couldn’t be more excited about the new logos and packaging these leading brands will have when they hit retail shelves in 2015,” said Andy Friess, Toy State’s general manager of U.S. operations and senior vice president of global marketing. “Redefining the Nikko brand was a major design objective following our acquisition, and returning Road Rippers to its signature ‘orange package’ roots provides an exciting refresh for the leader in the lights and sound vehicle category.”

Rovio and Hasbro to Mash Up Transformers and Angry Birds

AngryBirdsTransformersRovio Entertainment and Hasbro Inc. are bringing together two of the world’s biggest entertainment brands and their fans through Angry Birds Transformers, to be brought to life in multiple forms, including a mobile game, consumer licensed goods, and a product line from Hasbro.

Later this year, Hasbro will introduce a product line featuring Telepods technology, which will enable fans to teleport their favorite Angry Birds Transformers characters into the game and gain unique powers. The Angry Birds Transformers franchise follows successful collaborations between Hasbro and Rovio, including the Angry Birds Star Wars and Angry Birds Go! product lines, as well as the upcoming Angry Birds Stella Telepods line, which will be available in September.

This year, the companies announced an expanded licensing agreement making Hasbro the premier toy and game licensee. More Angry Birds Transformers products and content will be revealed throughout the next few weeks.

Angry Birds Stella Game, Animation Series Set to Launch this Fall

June4.ABStella-300x186 copyRovio Entertainment Ltd, the company behind Angry Birds, has created an all-new game, Angry Birds Stella. It will feature a whole new set of stories, characters, and adventures.

Angry Birds Stella adds a new cast of characters to the Angry Birds universe: Stella, Poppy, Willow, Dahlia, and Luca. Gale, a good bird gone bad, wants to take over Golden Island, the birds’ island habitat. All of the birds must work together to find creative solutions to their problems. [Read more...]

Toy State Acquires Nikko and Nikko Entertainment

ToyState.logoToy State has secured the worldwide rights to Nikko by acquiring the consolidated operations of its Japan and Hong Kong offices. Toy State has also acquired Nikko Entertainment BV, the European arm of the company’s R/C toy category.

Nikko manufactures R/C toys, from custom vehicles, boats, and flying items to an array of preschool R/C toys. These toys are marketed through licensing partnerships with global automakers, as well as brands such as Transformers, Hello Kitty, Fast & Furious, and Angry Birds.

The acquisition expands Toy State’s presence to Amsterdam and Japan, as well as in Hong Kong, the location of its current headquarters. The acquisition will also serve as a platform for the company’s continued expansion into Europe. Toy State’s U.S. office is located in Boston.

Angry Birds Star Wars Licensed Products Provide a Boost to the Toy Industry

Hasbro Angry Birds Star Wars Jenga Death Star PackageBased on data from The NPD Group, Angry Birds Star Wars is the best new toy license in the big five European toy markets so far this year. Sales of Angry Birds Star Wars during this period was £5.3 million, ahead of second place Skylanders at £4 million, and third place Monsters University at £2.9 million. Angry Birds Star Wars is even the No. 1 license in the board games category.

Over the first seven months, Angry Birds and Angry Birds Star Wars combined ranked as the 14th biggest license overall in the big five European markets and 12th biggest overall in the UK. Just one year ago, Angry Birds alone was ranked at a much lower 39th place in the big five markets in Europe.

The original Angry Birds sold £4.2 million worth of toys in the first seven months of last year across the UK, France, Germany, Italy, and Spain. The figure for the same seven-month period this year had almost doubled to £8.1 million. With the Angry Birds Star Wars sales performance of £5.3 million added in, in total, the Angry Birds license achieved combined sales of £13.4 million in the seven months through this July. [Read more...]