China Toy Fair


Hasbro and Rovio Expand Angry Birds Licensing Agreement

hasbro_2Hasbro Inc. and Rovio Entertainment have expanded a licensing agreement for toys and physical games based on the Angry Birds brand. The new agreement makes Hasbro the premier toy licensee for Angry Birds, including the upcoming game Angry Birds Go!, set to release this year. In addition, Hasbro will continue to develop and expand its line based on Angry Birds Star Wars from Rovio Entertainment and LucasFilm.

The original Angry Birds mobile game launched in 2009 and remains the No. 1 paid app of all time. Angry Birds has expanded rapidly into consumer products, publishing, and animation. In March, Rovio released Angry Birds Toons, a weekly animated cartoon series distributed through Angry Birds games, TV broadcasters, and on-demand networks. A full-length, animated Angry Birds movie opening is slated for July 1, 2016.

The terms of the agreement grant Hasbro worldwide licensing rights. More details will be released later in the year.

Pedigree Books Adds Augmented Reality to New Annuals

CTRA14 CUT THE ROPE INTERACTIVE ANNUAL COVER 2014Pedigree Books has announced its 2013 range of Gaming and New Media titles will feature Augmented Reality (AR) technology—an innovation the annuals category has never seen before. This range will be sold as Super Interactive Annuals 2014, available starting August 1 this year.

AR will allow consumers to get added value by downloading a free app onto their tablets and smartphones that enables them to “read” images throughout the book and unlock “Super Interactive” features. Simply holding the device over selected pages creates brand new content, such as extended character profiles, extra stories, and activities including coloring, mazes, puzzles, and a make-your-own poster feature. Around 20 percent of the pages contact an “Exclusive Super Interactive Unlock” icon that will add an exciting new dimension to the experience for Pedigree consumers.

The new technology will feature across their Gaming and New Media range, which includes brands such as Annoying Orange, Cut the Rope, Angry Birds, Angry Birds Star Wars, and Sonic The Hedgehog.

Lexibook Tablets Launch In U.S.

Lexibook, Android educational kids tablet leader, is launching its new tablets for kids nationwide from October. With a preview launch at Toys“R”Us stores across the country, parents can discover tablets with content tailored to the needs of the new generation.

The Lexibook features a high-definition tactile screen and a kid-friendly interface. The educational content is adapted to the curriculum with 500 sheets of general education, tests, and interactive quizzes. School Zone apps and 200 pre-loaded e-books are also included. Children will discover their favorite stories, rhymes, and Susie Tallman’s top songs and karaoke videos. Twenty-five games and 52 discovery activities are included, as well as a camera with photo-editing software.

Wireless internet browsing through a high speed built-in Wi-Fi connection is kept safe through embedded parental control, while kids can still download more than 10,000 must-have apps on the Lexibook Market—including Pig Rush, Angry Birds, Fruit Ninja, Pandora, and Skype—and learn while having fun with educational apps adapted to every age group. With the Lexibook Videostore by Kabillion and Spotify music portal, cartoons, music, and other favorite videos are available in one click.

K’nex Brings Angry Birds to Construction Aisle

K’nex has introduced its first line of officially licensed building sets inspired by Angry Birds, the No. 1 paid app of all time. The new products combine the K’nex building system with characters from Angry Birds, bringing them from the smartphone to the construction aisle for the first time. Toys include the Angry Birds Intro Assortment Building Sets, the Angry Birds Hammin’ Around Building Set, and the Angry Birds Mission May’Ham Building Set.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Rovio Takes Angry Birds to Rio

Angry Birds designer Rovio is releasing a special version of the popular smartphone game app that will tie into the soon-to-be-released animated movie, Rio. In the version, called Angry Birds Rio, the Angry Birds are kidnapped and taken to Rio de Janeiro.

The app will be released in March, and the Twentieth Century Fox movie will open in theaters on April 15.