China Toy Fair


COMMENTARY: Animation Has Long Been a Promotional Vehicle for Toys

BrandonEngel1by Brandon Engel

You’ve likely heard about the massive success of The Lego Movie, and maybe you were even one of the millions worldwide who have gone to see it. Despite its financial success, some have blasted the film for essentially being a glorified, expensive commercial for Legos. I don’t think that anyone can deny that The Lego Movie is obviously commercially motivated, but does that make it wrong? Is it all that different from children’s movies selling toys based on the film?

BrandonEngel2Last Christmas, the Frozen Castle Playset and matching Barbie dolls from the Disney film Frozen were at the top of many children’s lists for Santa. Every time a commercial appeared for the movie or the toy, they advertised each other. Is The Lego Movie any different just because the toy existed before the movie? Here is the bigger question: In an age where almost no image is spared licensing of some form, where does the line get drawn between entertainment and commercial? [Read more...]

Nerd Corps Entertainment Announces Slugterra DVD

slugterraShout! Factory Kids, in collaboration with Nerd Corps Entertainment, announced the release of Slugterra: Slugs Unleashed, an all-new DVD collection based on Nerd Corp’s animated action series. The DVD includes 5 episodes and bonus content including a look behind the scenes of Slugterra, plus bonus animated Slugisodes.

Slugterra is set underground where the ammo is alive, and every cavern holds a new adventure, a new battle, and new slugs to be discovered. The plot revolves around Eli Shane and his desire to be the greatest slugslinger in Slugterra, and to protect Slugterra from enemies while he father is missing. Episodes include: The Slug Run, Shadows and Light, Dawn of the Slug, Club Slug, Endangered Species, and the DVD bonus features include a look behind the scenes and additional Slugisodes. Slugterra: Slugs Unleashed is available in stores June 18.