COMMENTARY: Toy Fair 2015 Shows Off Toymakers’ Tech-Savvy Side

The Meccanoid G15 KS, from Spin Master

We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order:
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Q&A with Eva Lorenz, Category Leader, Amazon Toys & Games

Eva Lorenz, AmazonThe Toy Book (TTB): How are you engaging consumers to drive sales?

Eva Lorenz (EL): Amazon customers, particularly busy parents, appreciate having the ability to shop on their own time and from the comfort of their own home or while on-the-go using a mobile device. They also love having access to the largest selection of products and all the information they needcomprehensive product details, high-resolution images, video content, and customer reviews–to make informed purchasing decisions. We consistently deliver on these promises to customers, which has earned their trust and keeps them coming back to shop on Amazon. [Read more...]

Digital Kids Conference at Toy Fair to Teach Creative Digital Playthings for Kids

DigitalKidsConference2015The Digital Kids Conference, taking place at the Jacob K. Javits Convention Center alongside the North American International Toy Fair (hosted by the Toy Industry Association), will teach play professionals how to engage and educate kids through digital toys and games. [Read more...]

Sessions and Speakers Announced for Digital Kids Conference at North American International Toy Fair

DigitalKidsConference2015The Digital Kids Conference, scheduled for February 15 to 17 at North American International Toy Fair, will offer insight on how to create digital toys, games, and media services for kids. The event is intended for game developers, app developers, brand owners, entertainment and media executives, marketers, producers, digital media directors and licensing professionals seeking to engage children online and on digital devices.

Session titles include: Connected Digital Devices: Understanding Digital Kids; Embracing Digital Construction: Lego Fusion Case Study; and Launching, Marketing, and Distributing Toys to Today’s Parents and Kids with YouTube; and more.

The featured speakers include Andrew Sugarman, executive vice president of Disney Publishing Worldwide; Carrie Bischke, director of brand integration, Ubisoft; Boris Sofman, Ph.D., co-founder, and CEO of Anki Drive, and more.

The full schedule can be found at the Digital Kids Conference homepage. Early registration ends on January 16, and a special early registration rate will be offered until January 17.

A Digital Kids Conference ticket includes access to all Digital Kids Conference sessions, the Toy Fair Expo show floor, and exclusive networking events and parties.