Happy 45 Years, Sesame Street!

Sesame StreetThe Sesame Street neighborhood is celebrating the 45th anniversary of the television show today. Sesame Street is the longest running children’s television show in history and has won 159 Emmy Awards. Domestic and international versions of the show reach 156 million children worldwide in 150 countries.

Multiple celebrities have visited the show, including Michael Jackson, Beyoncé, and Ellen DeGeneres. First Lady Michelle Obama and One Direction are two of many guests to appear throughout Season 45.

 

The Very Hungry Caterpillar Crawls Its Way to StoryToys App

EC_LOGO_4c PrimaryStoryToys has signed a deal with The World of Eric Carle to publish a series of global apps. The three-year partnership will include the creation and development of children’s apps based on the characters created by Eric Carle.

StoryToys will launch the first app on March 20th, on The Very Hungry Caterpillar Day, as part of the celebration of the 45th anniversary of the children’s book. A year-long campaign will also kick off on this day in partnership with retailers, promotional partners, and key licensees worldwide. The anniversary will be supported with marketing campaigns, consumer promotions, and new product instructions.

Cardinal Industries Turns 70

cardinalIn 1944, a young Les Berger, the founder of Cardinal Industries, started the company in Brooklyn. With his knowledge of plastics, Berger began manufacturing dominoes poker chip racks, hula hoops, and Mah Jongg sets.

Seventy years later, Cardinal has grown to become one of America’s top signature board game and puzzle companies offering more than 400 items including traditional games such as dominoes, checkers, and poker sets, as well as an extensive line of licensed games and lenticular, wood, and basic puzzles. With a worldwide reach Cardinal products can be found throughout North America, Europe, and Austraila. Cardinal has excelled in the licensed puzzle and game arena working with Disney, Marvel, Nickelodeon, Sanrio, Twentieth Century Fox, NBS, Warner Bros, Sesame Street, HIT Entertainment, Lucas, Mattel, and Hasbro, among others.

Monopoly Meets The Wizard of Oz in New Collector’s Edition

the_wizard_of_oz_mn_3dbt_webA new version of the classic board game Monopoly salutes the beloved film, The Wizard of Oz. Produced by USAopoly, under license from Hasbro Inc. and in conjunction with Warner Bros. Consumer Products, Monopoly: The Wizard of Oz 75th Anniversary Collector’s Edition features a game board that unfolds to reveal a spectacular 3-D pop-up center showcasing movie plot points.

There are also new Monopoly rules created just for this game, the houses and hotels from the traditional game have been transformed into custom farmhouses and Emerald Cities, respectively, and classic movie icons such as the Wicked Witch of the West’s hat, the ruby slippers, and Toto replace the familiar Monopoly movers.

Ghostbusters Celebrates 30th Anniversary with Licensing Program

Ghostbusters Minimates, from Diamond Select Toys

Ghostbusters Minimates, from Diamond Select Toys

Ghostbusters, one of the most successful film franchises of all time, will be celebrating its 30th  Anniversary next year. Sony Pictures Consumer Products (SPCP) will launch an all new program targeting the core fan base with products in categories such as apparel, toys, construction, collectibles, and publishing through partnerships. SPCP will participate in events and engage in new partnerships sure to excite fans new and old.

SPCP has partnered with pop culture art gallery, Gallery 1988 to create a traveling art show designed by top artists, which will include their interpretations of Ghostbusters over the last 30 years. Limited-edition screen prints and posters will be available during each stop of the tour, which will conclude at Comic-Con International in San Diego.

Some of the global toy, publishing, and apparel licensees supporting the anniversary are Mattel Inc., IDW Publishing, World Tech Toys, Quantum Mechanics, Factory Entertainment, Diamond Select and Medicom Toys, Mad Engine, Titan Figures, Uniqlo, Kientai, and BCI. Funko and Underground Toys will produce collectibles and novelty products.