Pedigree Books Adds Augmented Reality to New Annuals

CTRA14 CUT THE ROPE INTERACTIVE ANNUAL COVER 2014Pedigree Books has announced its 2013 range of Gaming and New Media titles will feature Augmented Reality (AR) technology—an innovation the annuals category has never seen before. This range will be sold as Super Interactive Annuals 2014, available starting August 1 this year.

AR will allow consumers to get added value by downloading a free app onto their tablets and smartphones that enables them to “read” images throughout the book and unlock “Super Interactive” features. Simply holding the device over selected pages creates brand new content, such as extended character profiles, extra stories, and activities including coloring, mazes, puzzles, and a make-your-own poster feature. Around 20 percent of the pages contact an “Exclusive Super Interactive Unlock” icon that will add an exciting new dimension to the experience for Pedigree consumers.

The new technology will feature across their Gaming and New Media range, which includes brands such as Annoying Orange, Cut the Rope, Angry Birds, Angry Birds Star Wars, and Sonic The Hedgehog.

The Collective Taps Play Visions for Juicy Line of Annoying Orange Novelty Products

Things are about to get sticky for Annoying Orange and his kitchen pals. Leading entertainment management and production company The Collective has partnered with Play Visions, a leading provider of novelty items, to produce new lines, including stickers and temporary tattoos, inspired by Annoying Orange. The deals were brokered on behalf of The Collective by The Joester Loria Group (TJLG), the licensing agent for the Annoying Orange brand in North America. [Read more...]

Annoying Orange to be Showcased at Toy Fair

Annoying Orange will be making an appearance at the American International Toy Fair in New York this February.  Created by Dane Boedigheimer, Annoying Orange took the Internet by storm when it debuted on YouTube in October 2009, and since then it has racked up more than one billion total views with more than 2.4 million YouTube channel subscribers. [Read more...]

Annoying Orange Expands into the Novelty Gift and Holiday Categories

The Collective has partnered with Back Stage Pass, Inc., a division of Classic Imports, Inc., and Kurt S. Adler, Inc., for decorative and novelty gift products inspired by the Cartoon Network series, Annoying Orange. The deals were brokered on behalf of The Collective by The Joester Loria Group. [Read more...]

The Collective Taps Sakar International for New Line of Annoying Orange Electronics

The Collective has partnered with Sakar International for a line of electronic devices and accessories inspired by Annoying Orange, star of a new Cartoon Network series. The deal was brokered on behalf of The Collective by The Joester Loria Group, the licensing agent for the Annoying Orange brand.

The collection of Annoying Orange electronic products to be created by Sakar will include earbuds, headphones, talking camera cases, clock radios, and cases for iPads, iPhones, and iPod Touch.  Items will range in price from $9.99 to $49.99 and will debut at Toys “R” Us and other retailers nationwide in time for the upcoming holiday season.

Sakar joins the first wave of partners for the Annoying Orange licensing program. A master toy deal has been reached with The Bridge Direct, Inc., for a line of talking, plush clip-ons, and collectible figures are available at specialty retailers, including Toys “R” Us. Annoying Orange apparel and accessories for young men and juniors, from Hybrid Apparel and LF USA, are now available at retail. Costumes from Rubies Costume Company will debut this fall.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

YouTube Star Toby Turner Joins ‘Annoying Orange’

Collective Digital Studio announced that YouTube star Toby Turner is joining the cast of the highly anticipated television series, Annoying Orange. Known as Tobuscus to his fans, Turner has gained a huge following through his comedy videos, including literal trailers, LazyVlogs, and the web series “Cute Win Fail.” Turner will join co-creators Dane Boedigheimer and Tom Sheppard on the new series that follows Orange and his band of produce buddies as they travel through time in a magical fruit cart. The series will air on Cartoon Network this summer.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”