China Toy Fair


Uncle Milton Sold by Transom Capital Group

As reported by Transom Capital Group, Uncle Milton Industries Inc. has been sold to KCB Management. Founded in 1946, Uncle Milton creates, develops, and markets science and nature-based toys, including the company’s flagship Ant Farm, to children of all ages.

“The strides that Uncle Milton has made under Transom Capital’s ownership cannot be understated,” said Uncle Milton president Frank Adler. “Without a doubt, Transom Capital has been a key strategic sounding board to Uncle Milton’s management team.”

Uncle Milton’s portfolio includes such licensed product lines as the In My Room, Star Wars Science, and National Geographic brands. Terms of the transaction were not disclosed. The sale of Uncle Milton represents Transom Capital’s second successful exit during the past 12 months.

COMMENTARY: Kids Can Have Pets with Living Toys

Every kid wants a pet. Some start small, asking for a goldfish or a hermit crab; others go all-out from the get-go and ask for a pony; many more go for a more attainable, yet oft-denied option: a dog or cat.

For parents that want to let their kids have a pet but don’t want to take on the responsibilities of a larger animal, there are plenty of toy choices that will let kids have the enjoyment of a live pet.

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Sea-Monkeys are a classic item that originated in the 1950s. Kids “hatch” their own brine shrimp—nicknamed Sea-Monkeys—from numbered packets and follow instructions in an enchantedly illustrated instruction booklet, depicting the Sea-Monkeys as a magical underwater society. The graphic element of Sea-Monkeys is enough to lure many kids in, but watching the Sea-Monkeys come to life and grow keeps kids interested, and teaches them responsibility as they must feed their pets each week. [Read more...]

Disney Joins the Just Dance Movement with New Game

Ubisoft will release Just Dance: Disney Party in October. The game will be available for Kinect for Xbox 360, in which up to four players can enjoy the dancing. The game will be available for purchase online and at retail nationwide, and will include music from Disney movies such as Beauty and the Beast, The Little Mermaid, Tangled, Lilo and Stitch, and The Jungle Book. Music from Disney Channel shows such as Shake it up, A.N.T. Farm, Jessie, Phineas and Ferb, and Good Luck Charlie, is also included. Just Dance: Disney also includes graphics from the films and the television shows.

This post was originally written by Cynthia Ghazali and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.