China Toy Fair


Transformers: Age of Extinction Mobile Game Available Now for iPhone, iPad, and iPod Touch

June19 transformers imageDeNA and Hasbro, Inc.’s Transformers: Age Of Extinction – The Official Mobile Game, based on Hasbro’s toy brand and the Paramount Pictures film, Transformers: Age of Extinction, is now available exclusively on the App Store for iPhone, iPad, and iPod touch, bringing the blockbuster action to mobile devices. This fast-paced combat runner game immerses players in the Transformers universe as they help the Autobots defeat their Decepticon enemies.

The game is coming to Google Play for Android devices soon. Players can pre-register to be notified when the game is available on Android here.

BREAKING NEWS: Lego Combines Digital and Physical Play with Lego Fusion

Lego Fusion Town MasterLego Systems Inc. has unveiled Lego Fusion, a play experience that combines traditional Lego brick play with app-based mobile games for kids ages 7 and up. The Fusion collection will include four: Lego Fusion Town Master, Lego Fusion Battle Towers, Lego Fusion Create & Race, and Lego Fusion Resort Designer, featuring Lego Friends characters and themes.

Each Lego Fusion kit consists of a distinct set of Lego bricks, a corresponding free downloadable app, and a unique Fusion capture plate, which is a small brick-building plate featuring a printed design that enables a smartphone or tablet’s camera to identify the size, colors, and layout of the Lego bricks built onto the plate. The apps will prompt kids to build a 2-D façade of a building onto the capture plate any way they like. Then, kids can import the façade into the app and transform the creation into a full 3-D building on screen. Once a Lego brick creation has been imported into the game, a series of challenges and interactions will require kids to turn away from the screen and build another façade with their Lego bricks to progress in the game. Each game encourages this back-and-forth between physical and virtual worlds.

[Read more...]

Curious George Enters the World of Digital Shared Reading for Young Learners

ireadwithTribal Nova has launched Curious George and the Firefighters by iRead With for the iPad. This title in the iRead With series marks the beloved monkey’s first foray into the world of digital shared reading, and is designed to foster language development in children ages 2 to 5.

The interactive app encourages a participatory reading experience for both parents and children. Context-related questions and hints pop up to encourage dialogue and closer reading, and words and images come alive with sound and animation. Children can also build and narrate their own stories with stamps, sounds, and their own voice recordings. Through active participation, children develop vocabulary, literacy skills, phonological awareness, narrative skills, and comprehension strategies. [Read more...]

Fox Partners with Jakks Pacific, Rovio, and More for Rio 2

Rio2Twentieth Century Fox Consumer Products will celebrate the April 11 theatrical release of Rio 2 with a multi-category global licensing program, including partnerships for toys and kids’ products.

Select licensing partners are as follows: [Read more...]

Nickelodeon to Launch Nick Jr. App

March17.NickJrAppThe same Nickelodeon digital team that created the Nick App has developed the new Nick Jr. App, which will launch this spring. The app is designed specifically for preschoolers and will feature educational activities, a high level of interactivity, short-form video and curriculum-based content, and full-length on-demand episodes and live streaming of Nick Jr. with authentication.

The Nick Jr. App includes the television series Dora the Explorer, Team Umizoomi, Bubble Guppies, PAW Patrol, Peter Rabbit, Wallykazam!, Go, Diego, Go!, Max & Ruby, The Fresh Beat Band, The Backyardigans, and Blues Clues.

The app will be available for the iPad at the App Store and will roll out on additional platforms in the coming months.

Lego Legends of Chima Goes Mobile

Warner Bros. Interactive Entertainment, The Lego Group, and WB Games Montréal have launched Lego Legends of Chima for the iPad, iPhone, and iPod. Playable with a Wi-Fi connection, the game is free to play and both extends and complements Lego Legends of Chima products, including construction sets and vehicles.

In the online Chima universe, players take on the role of an animal warrior in the Lion, Eagle, Gorilla or Bear tribe. After creating and customizing their character, players explore massive environments, uncover hidden secrets and treasures, build weapons and gadgets, and collect studs and gold bricks that will help expand their outpost.

Lego Legends of Chima is currently downloadable at the App Store.

Moshi Monsters Village Launches on Mobile and Tablet

MoshiMonstersVillageThe world of Moshi Monsters is now available globally on iPhone, iPad, and iPod touch. Moshi Monsters Village, developed by Mind Candy in collaboration with Tag Games, lets players embark on fun-filled 3-D quests to rescue captured Moshlings and defeat naughty Glumps in mini-games. The game also features Facebook social connectivity and friend code shares, so players can interact with their friends Moshi Monsters villages and see how they compare.

Moshi Monsters Village can be downloaded for free at the App Store, although some game items can be purchased for real money. Parents or players who do not want to use this feature are able to disable in-app purchases in their device’s settings. Google Play, Android, and Kindle versions of the game will be available this month.

Pocket Gems, Gogii Games Partner for Mobile Game

Pocket Gems has partnered with Gogii Games to publish a new mobile game, Archie Riverdale Rescue. Pocket Gems will help with player retention and monetization, and will launch a Valentine’s Day update.

Archie Riverdale Rescue lets users play as Archie Comics characters to help rescue the town of Riverdale, where they will rebuild the hometown by completing quests and tasks. The Valentine’s Day update will feature holiday themes quests, clothing packs for characters, and a feature to win additional bonuses. The game is available for free on the App Store for the iPhone, iPad, and iPod touch.

A Letter to the Industry from Björn Jeffery, Co-Founder & CEO, Toca Boca

Toca Boca CEO & Cofounder Bjorn Jeffery Photo[1]Dear Toy Industry,

Hope all is well! I’m writing to you from the App Store, where Toca Boca just had the biggest holiday season ever—we even landed in the Top 10! While the App Store is a space for digital products, so much of what you know about toys can be applied here—and there’s room for you to excel in this space.

Toca Boca started researching your products a little more than three years ago. We looked at play patterns and blockbuster toys—searching for themes that could work for us. Since you were such a key influence, I thought I’d attempt to return the favor. So here are a few things that we’ve learned from the App Store over the past few years that I would like to share with you.

First, think of the App Store as a toy store. If it was Toys “R” Us, you wouldn’t be putting your marketing material on the shelves. Yet that is often what I see in the App Store—an app trying to sell something in the physical world. Put your best toys on the shelves! There’s infinite shelf space in the App Store and many other toys from which to choose. [Read more...]

Zui Launches New Mobile App KidZui

KidZuiSaban Brands has announced the launch of Zui‘s new mobile app for its kid-safe internet browser, KidZui. Operated by Zui, KidZui is a downloadable browser that provides access to a kid-safe Internet experience to more than 6 million websites, online videos, pictures, and games. Designed to make the Internet both fun and safe for kids, the KidZui mobile app provides the entertainment and security that parents and kids have come to love from KidZui, on the go. The free-to-download KidZui app is now available for iOS download on Apple’s App Store and will soon be available for Android as well.

In addition to the new app, KidZui has launched a new software upgrade and refresh to the desktop version. The KidZui browser has several new features and functions making the program quicker and easier to use. It has been updated with a simplified design along with improved functionality to enhance user experience when used on Apple’s iPad.

Updates to KidZui include:

  • Favorites: Easy to use favorite or bookmark feature, allowing kids to save sites and articles for future reference.
  • Games: Mobile version will include HTML5 games for fun and safe game play.
  • Images and Video: Image and video quality has been improved.
  • Content Library: The library has been updated to included new fresh material for kids to enjoy.