China Toy Fair


Disney Consumer Products Launches Star Wars Rebels Products

Star_Wars_Rebels_The_Ghost_Disney Consumer Products has released a new product assortment in celebration of Star Wars Rebels, which debuts October 3 on Disney Channel and continues on October 13 on Disney XD. The show has inspired new lines of figures, spaceships and lightsabers, apparel and accessories, home décor, books, and more from licensees including Hasbro, Lego, Mad Engine, Rubies, and Jay Franco.

Disney Publishing Worldwide also supports the show with a new book program and series of mobile apps from Disney Lucasfilm Press that will expand upon the series. Star Wars Journeys, an episodic series of apps from Disney Publishing, will be updated this October to include the stories that lead up to the adventures in Star Wars Rebels. Star Wars Scene Maker will launch early next year and gives fans a storytelling experience that allows them to re-imagine and recreate scenes from the show. [Read more...]

VTech to Offer Toca Boca Content on InnoTab MAX Tablet

VTech-LogoVTech has entered a content distribution deal with the leading digital play studio Toca Boca. InnoTab MAX, VTech’s first children’s learning tablet with Android 1 learning content, will include one free Toca Boca app available for download. Consumers can choose between Toca Lab and Toca Pet Doctor after registering InnoTab MAX on VTech’s Learning Lodge app store.

Toca Lab lets children explore the world of science by experimenting with all 118 elements of the periodic table—each with its own unique personality. Toca Pet Doctor allows kids to care for, love, and help 15 different sick or injured animal friends, including a dog, turtle, bird, and more. All of Toca Boca’s apps are gender-neutral and non-competitive with no external advertising or in-app purchases.

InnoTab MAX, a 7-inch tablet featuring access to educator-approved VTech and Android apps, as well as VTech’s library of cartridges, will be available in October.

New Amazon Fire HD Kids Edition Tablet Available for Pre-Order

FireHDKidsOn Wednesday, Amazon introduced the Fire HD Kids Edition in both 6-inch and 7-inch tablet sizes. This children’s tablet comes with a two-year guarantee, as well as a year of Amazon FreeTime Unlimited, which provides access to books, movies, TV shows, educational apps, and games featuring characters such as Harry Potter, Lightning McQueen, Dora the Explorer, and more.

The Fire HD Kids Edition features a quad-core processor, a vivid HD display, front- and rear-facing cameras, Dolby Digital audio, and access to Amazon’s content ecosystem of more than 33 million movies, TV shows, songs, books, Android apps, and games. The Fire HD Kids Edition also comes with Amazon FreeTime, which offers parental controls that encourage learning before play and that help manage screen time.

The Fire HD Kids Edition is now available for pre-order and will start shipping in October.

littleBits Launches bitLab to Help Users Build and Sell Their Own Hardware

littleBits1Today, littleBits Electronics launched the bitLab, an app store for user-generated hardware. This marketplace furthers littleBits’ goal of giving hardware developers the tools and ecosystem to develop and sell their own littleBits modules.

Analogous to software app stores, the littleBits library acts as the platform, the Bits that developers submit are considered the apps, and the API is bitSnap, littleBits’ magnetic connectors. The operating system is the analog electronic specifications.

The bitLab works by allowing anyone to design the Bit of their dreams and has two major components: a hardware component (the HDK) and a web component (the bitLab website). The hardware developer kit (HDK) includes the Proto Module and bitSnap connectors, which makes the prototyping process a snap for developers. By commercializing littleBits’ proprietary bitSnap connectors—which are the magnetic connectors that snap the littleBits modules together and carry communication across modules—prototypes can now be built with any hardware tool and then seamlessly incorporated into the littleBits library. [Read more...]

VTech’s InnoTab 3S Plus and InnoTab 3 Plus Now Available

InnoTab 3-3S Plus Availability Release FINAL[2]VTech’s newest children’s learning tablets—the InnoTab 3S Plus and the InnoTab 3 Plus—are now available. Each 5-inch tablet features a rechargeable battery power pack, as well as access to more than 800 learning cartridges, software, and apps that can be purchased and downloaded through VTech’s Learning Lodge app store.

InnoTab 3S Plus features Wi-Fi and comes with 16 apps, including free access to an enhanced second generation of Premium VTech Kid Connect, a tablet-to-mobile communication app that lets kids communicate in real time and exchange voice and text messages, photos, drawings, and stickers with their parents’ smartphones. Meanwhile, InnoTab 3 Plus comes with 12 apps, and is priced to be a first learning tablet for price-conscious parents. [Read more...]

With DreamWorks Dragons Adventure World Explorer, Berk Goes Where You Go!

PowerPoint PresentationWe’ve all taken rides in cars, but honestly, haven’t we all found ourselves wishing we could be soaring on the wings of dragons instead?

That’s now a possibility, thanks to DreamWorks Dragons Adventure World Explorer, a new mobile game from Microsoft and DreamWorks Animation, and inspired by the animated film, How to Train Your Dragon 2. It uses Here Maps to pull in GPS info, turning the real world into the user’s very own fictional Isle of Berk.

During a recent demo, we took the game on a tour of midtown Manhattan. In Train mode, many of the city’s mighty edifices appeared in the game as huge stones, landmarks such as Grand Central Station became a wagon repair shop, and Chelsea Market was besieged by Vikings (They correspond to check-ins for the popular app Foursquare). Meanwhile, players engage in missions as part of their dragon training, such as picking up and dropping off sheep at home base–the device, represented in the game map by a cart. [Read more...]

VTech’s Kidizoom Smartwatch Includes Built-In Camera and More

VTech Smartwatch Release FINAL[4]Today, VTech launched its first ever camera watch for kids: the Kidizoom Smartwatch. The world’s first smartwatch for kids, its features include a built-in camera, video, and photo effects. The Kidizoom Smartwatch also has a 1.4-inch color touch screen, more than 50 digital and analog clock displays that help kids learn to tell time, a rechargeable battery, alarm clock, timer, stopwatch, voice recorder with funny voice changing effects, and parental game controls.

Since it is made for kids, the Kidizoom Smartwatch features a durable design to withstand drops and bumps, and is splash and sweat proof. In addition, the Kidizoom Smartwatch is PC and Mac compatible for uploading photos, videos, and recorded voice files, and offers access to VTech’s Learning Lodge app store.

The Kidizoom Smartwatch is recommended for kids ages 4 and up, and is available now at www.vtechkids.com, amazon.com, target.com, toysrus.com, and walmart.com.

Watch Dogs from Ubisoft Breaks Industry Sales Record with Launch

WatchDogsscreenshotThe release of Watch Dogs has been the most successful title launch for Ubisoft to date. The video game has sold more than 4 million copies in its first week, and has positioned itself as the best-selling new IP launch across the video game industry. Watch Dogs has already broken sales records for a title in the first 24 hours following its release.

The launch of Watch Dogs on consoles and PC was accompanied by the release of a free companion app, ctOS Mobile, which allows gamers to connect with the Watch Dogs universe from anywhere, and is designed to enable dual-screen game play or a standalone experience without the main game. The app has already been downloaded and played by more than one million people.

Watch Dogs is set in Chicago, where players become Aiden Pearce, a hacker seeking justice following a violent family tragedy. Pearce will hack into Chicago’s Central Operating System (ctOS), which controls infrastructure and data about the city’s residents. The video game will also be released on the Wii U this fall.

Jakks Teams Up with Skechers for New miWorld, Cabbage Patch Kids Toys

JakksJakks Pacific Inc. has entered a long-term licensing agreement with Skechers USA Inc. to manufacture, distribute, and market a line of toys and products inspired by the Skechers and Twinkle Toes brands. The agreement encompasses multiple product categories, including collectibles, dress-up, and role play.

Jakks will launch a miWorld Skechers play set, allowing kids to build and design their very own Skechers mini replica store, and to play in ways that are authentic to the lifestyle footwear brand. The play set will be compatible with the miWorld Mall DreamPlay app, which brings the miWorld play sets to life on smartphone and tablet devices. [Read more...]

The Jim Henson Company Launches New Doozer Creek App

DoozersThe Jim Henson Company has launched a new app, Doozer Creek, based on the new animated preschool series from The Jim Henson Company and DHX Media. The release coincides with the show’s premiere on Hulu Kids this past April.

Available now from the App Store for iPad, iPhone, and iPod Touch, Doozer Creek is designed for children 5 and under, but lets fans of all ages make their own Doozer Creek environment. The app includes seven play pieces free to try with additional playsets available for purchase. Each play set comes with a primary character, as well as a variety of buildings, vehicles, and objects.

Players can place characters, vehicles, buildings, and other elements from Doozer Creek onto a blank play mat where they are brought to life.