Sago Sago and Monster Factory Launch New Plush Line

Sago Sago PlushSago Sago has teamed up with Monster Factory to create a new plush toy line that reflects the Sago Mini app-based characters popular among preschoolers. The upcoming line includes Harvey the dog, Jinja the cat, Robin the bird, and Jack the rabbit. They will be available online and at specialty retailers throughout North America in late November.

New App, Campaign Set For Target’s Holiday Season

Target LogoTarget has unveiled its plans for the holiday season, including a new Wish List app for kids and daily deals for toys.

Beginning October 31, a new Wish List app will be available for download. The app is a modern and digital take on the classic tradition of creating holiday wish lists. Kids can add items to their list and participate in an augmented reality feature that works with Target Kids’ Gifting Catalog, while parents can share the list with friends and family and receive special savings.

In addition, through the Cartwheel app, customers will receive deals throughout the holiday season, including 50 percent off a different toy every day from November 2 to December 24. All Target guests will receive free shipping on all target.com orders through December 20.

For the third year, Target will extend the time frame of its Price Match Policy for the holiday season beyond the typical seven-day window. It will be available between November 1 and December 24. Target’s holiday marketing campaign–which will embrace red, white, and Bullseye and encourage people to get into the spirit of the holiday season–will begin on November 2. The campaign will include broadcast radio, out-of-home, and catalogs.

VTech to Add STEAM Curriculum to Learning Lodge Content for InnoTab

VTech-LogoVTech will continue to grow its Learning Lodge app store with the addition of Science, Technology, Engineering, Art, and Math (STEAM)-based content for its InnoTab children’s learning tablets. VTech will be adding these subjects later this year.

The Learning Lodge features a language arts and reading, math, science, social studies, problem solving, and creativity titles to download. VTech’s Expert Panel, made up of top educators from key knowledge areas, has reviewed the apps. Content on the Learning Lodge is available for the whole VTech InnoTab range.

Tiggly Introduces Tiggly Counts, a New Kind of Counting Toy for the iPad

TigglyCountsTiggly has launched Tiggly Counts, inspired by the Cuisenaire rods used in Montessori classrooms, and featuring five colorful counting toys that physically interact with new parent- and educator-approved Tiggly learning apps for the iPad. Tiggly’s counting toys and apps are intended to help children develop number sense, counting skills, and a basic understanding of math operations such as addition and subtraction.

Tiggly Counts comes with three free apps available in 10 languages: Tiggly Cardtoons, which stretches children’s imaginations while they learn basic math ideas such as one-to-one correspondence, counting, and equal sets; Tiggly Addventure, in which children use counting toys to build bridges and ladders while gaining an introduction to number line concepts and improving their number sense; and Tiggly Chef, in which children prepare silly recipes with Tiggly Town’s greatest chef while learning numbers, early addition concepts, math symbols, and problem solving.

Arriving in stores on October 21, Tiggly Counts is currently available for pre-order at a discount by entering coupon code PREORDER30 when checking out on get.tiggly.com/counts until October 31. In addition, every customer who pre-orders Tiggly Counts using their unique referral link will receive a $5 rebate.

VTech’s InnoTab MAX, with Android Content, Is Available Now

InnoTabMAXVTech has introduced the InnoTab MAX children’s learning tablet, featuring a dual-core CPU and a high-resolution 7-inch multi-touch screen, and supported by VTech’s library of cartridges, software, and apps.

InnoTab MAX also features an enhanced second-generation version of Premium VTech Kid Connect, allowing children and parents to exchange voice and text messages, photos, drawings, and stickers in real time between the tablet and a smartphone. In addition, Premium VTech Kid Connect includes parent-controlled family group chat, a multi-player game that lets kids play with approved contacts on their Kid Connect list, a Family Bulletin, and more.

The tablet comes with 15 onboard apps, and kids will be able to choose one free Toca Boca app—either Toca Lab or Toca Pet Doctor, after registering their InnoTab MAX on the Learning Lodge—as well as two more additional free downloadable apps.

InnoTab MAX is an electronic learning aid that grows with a child from ages 3 to 9 and beyond, bridging the gap for parents considering a children’s learning tablet, but also looking for in-depth Android content. As a child grows, the protective cover can be removed for a more grown-up feel, while the progressive learning content adapts to a child’s age.

As part of the InnoTab line, the InnoTab MAX is designed to withstand physical wear and tear from kids.

Disney Consumer Products Launches Star Wars Rebels Products

Star_Wars_Rebels_The_Ghost_Disney Consumer Products has released a new product assortment in celebration of Star Wars Rebels, which debuts October 3 on Disney Channel and continues on October 13 on Disney XD. The show has inspired new lines of figures, spaceships and lightsabers, apparel and accessories, home décor, books, and more from licensees including Hasbro, Lego, Mad Engine, Rubies, and Jay Franco.

Disney Publishing Worldwide also supports the show with a new book program and series of mobile apps from Disney Lucasfilm Press that will expand upon the series. Star Wars Journeys, an episodic series of apps from Disney Publishing, will be updated this October to include the stories that lead up to the adventures in Star Wars Rebels. Star Wars Scene Maker will launch early next year and gives fans a storytelling experience that allows them to re-imagine and recreate scenes from the show. [Read more...]

VTech to Offer Toca Boca Content on InnoTab MAX Tablet

VTech-LogoVTech has entered a content distribution deal with the leading digital play studio Toca Boca. InnoTab MAX, VTech’s first children’s learning tablet with Android 1 learning content, will include one free Toca Boca app available for download. Consumers can choose between Toca Lab and Toca Pet Doctor after registering InnoTab MAX on VTech’s Learning Lodge app store.

Toca Lab lets children explore the world of science by experimenting with all 118 elements of the periodic table—each with its own unique personality. Toca Pet Doctor allows kids to care for, love, and help 15 different sick or injured animal friends, including a dog, turtle, bird, and more. All of Toca Boca’s apps are gender-neutral and non-competitive with no external advertising or in-app purchases.

InnoTab MAX, a 7-inch tablet featuring access to educator-approved VTech and Android apps, as well as VTech’s library of cartridges, will be available in October.

New Amazon Fire HD Kids Edition Tablet Available for Pre-Order

FireHDKidsOn Wednesday, Amazon introduced the Fire HD Kids Edition in both 6-inch and 7-inch tablet sizes. This children’s tablet comes with a two-year guarantee, as well as a year of Amazon FreeTime Unlimited, which provides access to books, movies, TV shows, educational apps, and games featuring characters such as Harry Potter, Lightning McQueen, Dora the Explorer, and more.

The Fire HD Kids Edition features a quad-core processor, a vivid HD display, front- and rear-facing cameras, Dolby Digital audio, and access to Amazon’s content ecosystem of more than 33 million movies, TV shows, songs, books, Android apps, and games. The Fire HD Kids Edition also comes with Amazon FreeTime, which offers parental controls that encourage learning before play and that help manage screen time.

The Fire HD Kids Edition is now available for pre-order and will start shipping in October.

littleBits Launches bitLab to Help Users Build and Sell Their Own Hardware

littleBits1Today, littleBits Electronics launched the bitLab, an app store for user-generated hardware. This marketplace furthers littleBits’ goal of giving hardware developers the tools and ecosystem to develop and sell their own littleBits modules.

Analogous to software app stores, the littleBits library acts as the platform, the Bits that developers submit are considered the apps, and the API is bitSnap, littleBits’ magnetic connectors. The operating system is the analog electronic specifications.

The bitLab works by allowing anyone to design the Bit of their dreams and has two major components: a hardware component (the HDK) and a web component (the bitLab website). The hardware developer kit (HDK) includes the Proto Module and bitSnap connectors, which makes the prototyping process a snap for developers. By commercializing littleBits’ proprietary bitSnap connectors—which are the magnetic connectors that snap the littleBits modules together and carry communication across modules—prototypes can now be built with any hardware tool and then seamlessly incorporated into the littleBits library. [Read more...]