Eric Nyman (EN): Hasbro puts our consumers at the center of everything we do, and we’ve seen a tremendous amount of change in the way kids and families play today. Therefore, we conduct extensive research and are in constant conversation with our consumers to better understand their wants and needs and make sure we are delivering the world’s best play experiences. Over the last several years, Hasbro’s marketing team in conjunction with our consumer insights team has talked to tens of thousands of kids of all ages through research and in our three Fun Labs around the world. [Read more...]
At the North American International Toy Fair in New York today, Mattel Inc. unveiled a collaboration with Google that gives the iconic View-Master toy a 21st century twist. With the new View-Master that works with Google Cardboard, Mattel is developing an immersive digital experience for kids.
Painting Lulu has a new app feature that encourages kids to express their creativity in a different manner. In the Painting Lulu app, they can snap a picture of absolutely anything, and a new process, entitled Live Image Processing, instantly transforms it into a line drawing ready for digital coloring. [Read more...]
PlayDate Digital has created its eighth My Little Pony interactive storybook app, My Little Pony: Cutie Pox, available now from the App Store for the iPhone, iPad, and iPod Touch. The app features interactive action and voices on every page, read to me and read along modes for different reading levels, advanced vocabulary, and a sight word practice session. It is designed for kids to expand vocabulary, enrich reading skills, and increase reading comprehension. [Read more...]
Disney Interactive has launched the free Disney Infinity: Toy Box 2.0 app for iPad and iPhone. A new addition to the Disney Infinity game universe, the app features all of the tools and enhanced features of Toy Box 2.0 from Disney Infinity (2.0 Edition), as well as all-new multiplayer functionality so mobile gamers can create Toy Boxes together using favorite Marvel and Disney characters, vehicles, settings, and items.
Sessions and Speakers Announced for Digital Kids Conference at North American International Toy Fair
The Digital Kids Conference, scheduled for February 15 to 17 at North American International Toy Fair, will offer insight on how to create digital toys, games, and media services for kids. The event is intended for game developers, app developers, brand owners, entertainment and media executives, marketers, producers, digital media directors and licensing professionals seeking to engage children online and on digital devices.
Session titles include: Connected Digital Devices: Understanding Digital Kids; Embracing Digital Construction: Lego Fusion Case Study; and Launching, Marketing, and Distributing Toys to Today’s Parents and Kids with YouTube; and more.
The featured speakers include Andrew Sugarman, executive vice president of Disney Publishing Worldwide; Carrie Bischke, director of brand integration, Ubisoft; Boris Sofman, Ph.D., co-founder, and CEO of Anki Drive, and more.
The full schedule can be found at the Digital Kids Conference homepage. Early registration ends on January 16, and a special early registration rate will be offered until January 17.
A Digital Kids Conference ticket includes access to all Digital Kids Conference sessions, the Toy Fair Expo show floor, and exclusive networking events and parties.
Painting Lulu, a traditional coloring book that bridges the gap to the digital world, will officially launch in February at North American International Toy Fair, located at the Jacob K. Javits Convention Center.
Kids color in the Painting Lulu Activity Book, and then with the help of their parents, scan the page using the free Painting Lulu app on a smart device. The coloring page instantly appears on the device, and kids can continue coloring where they left off using the Painting Lulu Digital Crayon.
With a tap of the Digital Crayon, which is designed with a smooth touch and thick grip to fit in a child’s hand, kids can easily re-touch, save, and print their creations. The one-click share feature also makes it easy for kids to share their artwork with their parents.
Each 32-page Painting Lulu colouring book is made with 100 percent recycled paper, and the brand’s 10 different characters–including Milky, the milk carton; Toby, the plastic water bottle; and Max, the broken calculator–are intended to teach children about recycling while they color.