PlayDate Digital, under license from Hasbro Inc., has released a new deluxe interactive storybook app, My Little Pony: Twilight’s Kingdom, based on the two-part fourth season of My Little Pony: Friendship Is Magic. [Read more...]
Sessions and Speakers Announced for Digital Kids Conference at North American International Toy Fair
The Digital Kids Conference, scheduled for February 15 to 17 at North American International Toy Fair, will offer insight on how to create digital toys, games, and media services for kids. The event is intended for game developers, app developers, brand owners, entertainment and media executives, marketers, producers, digital media directors and licensing professionals seeking to engage children online and on digital devices.
Session titles include: Connected Digital Devices: Understanding Digital Kids; Embracing Digital Construction: Lego Fusion Case Study; and Launching, Marketing, and Distributing Toys to Today’s Parents and Kids with YouTube; and more.
The featured speakers include Andrew Sugarman, executive vice president of Disney Publishing Worldwide; Carrie Bischke, director of brand integration, Ubisoft; Boris Sofman, Ph.D., co-founder, and CEO of Anki Drive, and more.
The full schedule can be found at the Digital Kids Conference homepage. Early registration ends on January 16, and a special early registration rate will be offered until January 17.
A Digital Kids Conference ticket includes access to all Digital Kids Conference sessions, the Toy Fair Expo show floor, and exclusive networking events and parties.
Painting Lulu, a traditional coloring book that bridges the gap to the digital world, will officially launch in February at North American International Toy Fair, located at the Jacob K. Javits Convention Center.
Kids color in the Painting Lulu Activity Book, and then with the help of their parents, scan the page using the free Painting Lulu app on a smart device. The coloring page instantly appears on the device, and kids can continue coloring where they left off using the Painting Lulu Digital Crayon.
With a tap of the Digital Crayon, which is designed with a smooth touch and thick grip to fit in a child’s hand, kids can easily re-touch, save, and print their creations. The one-click share feature also makes it easy for kids to share their artwork with their parents.
Each 32-page Painting Lulu colouring book is made with 100 percent recycled paper, and the brand’s 10 different characters–including Milky, the milk carton; Toby, the plastic water bottle; and Max, the broken calculator–are intended to teach children about recycling while they color.
Outfit7 Limited has signed a licensing agreement for its Talking Tom and Friends franchise with Toyze, an app store for 3-D-printed customizable game characters. Users will be able to customize Talking Tom and Friends characters into 3-D models, share their creations on social channels, and bring them to life as 3-D-printed toys.
Toyze offers two options to model and produce toys. First is the free app for 3-D customization: The company’s intuitive, in-app 3-D editor allows users to personalize characters in 3-D view, add accessories and attributes, play with poses and sizes, and build their collections. Once completed, users can share their creation via Facebook, Instagram, and email with friends and family.
Users will also be able to [Read more...]
Build-A-Bear Workshop Inc. has transformed its stores into Santa’s Workshops, is introducing eight reindeer, and will extend play beyond plush with the launch of an exclusive holiday app, Santa’s Merry Mission.
By visiting the company’s Team Santa site, children and guests can take a personality quiz to determine which of the eight reindeer is their favorite, and then follow steps to create their very own plush toy. Reindeer selections include Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen. A special medallion comes with each reindeer and unlocks fun features in the app, including a stable, outfits, games, and more.
Other features on the app include “Santa’s Merry Mission,” a new family Christmas story that tells the tale of how Santa partnered with Build-A-Bear Workshop this season; a sing-a-long to “Reindeer Bells” performed by Brandon Bassir, and more. The Santa’s Merry Mission app can also be downloaded for free on iTunes or Google Play.
Wal-Mart’s Initial Holiday Offerings Include Discounts on Disney Frozen, Teenage Mutant Ninja Turtles, and More
For its first round of holiday promotions, Wal-Mart has expanded its digital shelves to include 7 million items, which is one million more than last holiday season. Shortly after midnight PT on November 3, deals typically reserved for Black Friday and Cyber Monday will start on walmart.com, and will include discounts on toys and games, such as the Barbie Dreamhouse and Nintendo 2DS.
The retailer will also offer hundreds of weekly online specials on items that include toys and electronics, with same-day pickup at Wal-Mart stores available while supplies last at no additional charge, and free shipping to customers’ homes available for orders totaling $50 or more.
Wal-Mart has rolled out a new feature within its mobile app: Search My Store, through which customers can search for nearly any item carried in a Wal-Mart store and see that item’s availability, its aisle location, ratings, and reviews. Search My Store is available on Android devices and will expand to iPhones by mid-November. [Read more...]
Sago Sago has teamed up with Monster Factory to create a new plush toy line that reflects the Sago Mini app-based characters popular among preschoolers. The upcoming line includes Harvey the dog, Jinja the cat, Robin the bird, and Jack the rabbit. They will be available online and at specialty retailers throughout North America in late November.
Target has unveiled its plans for the holiday season, including a new Wish List app for kids and daily deals for toys.
Beginning October 31, a new Wish List app will be available for download. The app is a modern and digital take on the classic tradition of creating holiday wish lists. Kids can add items to their list and participate in an augmented reality feature that works with Target Kids’ Gifting Catalog, while parents can share the list with friends and family and receive special savings.
In addition, through the Cartwheel app, customers will receive deals throughout the holiday season, including 50 percent off a different toy every day from November 2 to December 24. All Target guests will receive free shipping on all target.com orders through December 20.
For the third year, Target will extend the time frame of its Price Match Policy for the holiday season beyond the typical seven-day window. It will be available between November 1 and December 24. Target’s holiday marketing campaign–which will embrace red, white, and Bullseye and encourage people to get into the spirit of the holiday season–will begin on November 2. The campaign will include broadcast radio, out-of-home, and catalogs.