Toy Fair 2017


C2C Studios

Marvel Debuts Black Panther Merchandising Program

black panther comicMarvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.

The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]

CBS Consumer Products Unveils New Star Trek Licensees

CBS consumer product logoCBS Consumer Products unveiled a lineup of new licensees who have signed on to expand Star Trek’s merchandising program with dozens of new product lines inspired by the iconic intergalactic franchise. From Spin Masters’ remote controlled vehicles to Wooden Expressions’ Tridimensional chess set, fans will get to relive, share, and celebrate the Star Trek franchise in many ways.

In celebration of Star Trek’s 50th anniversary, the merchandising program includes domestic and international partners that will contribute to a landmark year for the franchise. The new licensees will pay tribute to both the legacy and the future of Star Trek across key categories. [Read more...]

Disney Celebrates The Little Mermaid Diamond Edition Blu-ray with New Product Collection

Ariel

Under the Sea Ariel, from Jakks Pacific

Disney Consumer Products has released a line of new products celebrating Disney Princess Ariel available now at national retailers timed with The Little Mermaid Diamond Edition Blu-ray release. The new collection features items for kids and collectors from dolls and role play to beauty and fashion.

The new line is featuring all new dolls, role play, apparel, accessories, beauty products, and home décor. It is available now at department and specialty retailers nationwide and at Disney Store locations and DisneyStore.com. [Read more...]