Marvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.
The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]