Mattel and Autodesk Inc. have signed an exclusive agreement to power the Mattel toy line with cutting-edge 3-D design and 3-D printing technology. The joint initiative will provide an immersive experience by combining physical toys with digital adventures. An upcoming series of apps will empower consumers to imagine, design, and customize their own toys, as well as make the toys through 3-D printing.
Osmo, a new game that incorporates a tablet with real play, is now available. It consists of a reflective camera, game pieces, and mobile apps that incorporate an iPad into the games.
With Osmo, the physical space in front of the tablet is transformed into an interactive environment that turns any object into a digitally connected game piece, or captures physical drawings and makes them digital in real time.
launch its next-generation, app-controlled robot, Ollie, which features the same technology as the company’s Sphero 2.0. Featuring a tubular design, Ollie has the ability to drive up to 14 mph; and execute tricks including spin, drift, jump, and flip. Through apps, it can provide automatic feedback and points based on the difficulty of the maneuvers and tricks performed.
Programming apps will also be available, and users can customize Ollie with a collection of accessories and parts, which will launch for the holiday season. Accessories include nubby tires, turbo tires, and ultra tires that give users a completely different driving experience. [Read more...]
Lego Systems Inc. has unveiled Lego Fusion, a play experience that combines traditional Lego brick play with app-based mobile games for kids ages 7 and up. The Fusion collection will include four: Lego Fusion Town Master, Lego Fusion Battle Towers, Lego Fusion Create & Race, and Lego Fusion Resort Designer, featuring Lego Friends characters and themes.
Each Lego Fusion kit consists of a distinct set of Lego bricks, a corresponding free downloadable app, and a unique Fusion capture plate, which is a small brick-building plate featuring a printed design that enables a smartphone or tablet’s camera to identify the size, colors, and layout of the Lego bricks built onto the plate. The apps will prompt kids to build a 2-D façade of a building onto the capture plate any way they like. Then, kids can import the façade into the app and transform the creation into a full 3-D building on screen. Once a Lego brick creation has been imported into the game, a series of challenges and interactions will require kids to turn away from the screen and build another façade with their Lego bricks to progress in the game. Each game encourages this back-and-forth between physical and virtual worlds.
Fireman Sam, a HIT Entertainment product, will now be sold exclusively at amazon.com. Episodic content, apps, and eBooks launched on June 3, while the physical products will launch in October of this year.
“This new agreement takes Fireman Sam fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more,” said Sid Mathur, vice-president of HIT Entertainment, the Americas.
Tommo Inc. has completed the acquisition of the Humongous Entertainment Brand and most of its assets. The acquisition was initially announced last summer, when Tommo acquired the Humongous Entertainment Brand and over 100 classic game IP’s from Atari Inc. during the Atari assets bankruptcy auction. Humongous Entertainment was originally formed in 1992 and has sold more than 15 million games over 20 years.
Super Duper Publications is partnering with U.S. retail and online resellers to sell its children’s educational products. The company has more than 750 common core and state standards-aligned card decks, games, workbooks, software programs, mobile apps, and more for children ages 3 to 12.
Previously, the company mostly sold directly to consumers and educators, and only offered certain items to retailers. “We are very excited about working with retailers to bring our unique products to parents and educators throughout the country,” said Super Duper president Sharon Webber.
Super Duper also has over 40 international resellers that distribute its products worldwide. To date, the most popular Super Duper creations include the HearBuilder programs, which have helped students dramatically improve their early learning and pre-reading skills, such as basic concepts, following directions, phonological/sound awareness, auditory/listening memory, and sequencing.
JumpStart has launched School of Dragons on mobile, featuring simultaneous, 3-D cross-platform multiplayer gameplay. The mobile game, based on the company’s massively multiplayer online role-playing game (MMORPG) School of Dragons, provides fans of DreamWorks Animation’s How to Train Your Dragon franchise a way to immerse themselves in the brand through seamless online browser and mobile gameplay. School of Dragons mobile is now available in the iTunes store for iPad 2, 3, 4, iPad mini, and iPad Air.
Since its free-to-play web browser launch in July, School of Dragons has garnered a wide fan base. Now, the game is adding a mobile app component, allowing players to dive into a 3-D MMORPG world seamlessly either through their mobile device, Facebook, or web browser. This interactive technology is one of the first of its kind in the educational MMORPG space.
As the How to Train Your Dragon world develops, so does School of Dragons. JumpStart plans for the game to integrate this popular animated franchise into various features, such as the educational and adventurous quests. The unique element to School of Dragons’ gameplay is its successful integration of education and a popular entertainment franchise. Players learn skills in Earth, Life, and Physical sciences, and other educational concepts while interacting with the characters they love, such as Hiccup, his dragon Toothless, and others.
Think Smart Games has launched Animal Alphabet Singers, an app for kids ages 2 to 6 for iOS. The fully interactive app teaches children the alphabet using animal association, visual and audio hints, and world-class animation.
The developmental team behind Animal Alphabet Singers includes experts such as Grammy and Emmy-award winner Christopher Cerf, best known for his work on Sesame Street and Between the Lions. The educational team was lead by educational professionals, and experts including Marilyn Jager Adams, Ph. D. and Jane Aaron. Performers from children’s shows such as Sesame Street, The Muppets, and more also have entertaining voice performances in the app.