China Toy Fair


Griffin and Crayola Announce the Availability of Case Creator Case and App

Griffin Technology and Crayola announced the new Crayola Case Creator, a protective case and app combo that lets users create one-of-a-kind cases for iPhone and iPod touch.

Crayola Case Creator includes a clear, protective, hard-shell case that showcases users’ artwork. Users can snap a photo or grab one from their photo album, and turn it into a customized case. The free Case Creator app lets children add, resize, and manipulate digital stickers to photos. Kids can also draw in Doodle mode with the app’s built-in crayons, paints, and pens. All artwork from the Crayola Case Creator app can be printed on included perforated inserts, saved to a gallery, e-mailed, or shared to Facebook.

Crayola Case Creator is available from Griffin for $29.99 and the Crayola Case Creator App is a free download from Apple’s App Store.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Nerf Toys Go Technological with Nerf Blaster Challenge

Nerf recently announced the launch of the Nerf Blaster Challenge, an app that provides players with premade quests to test precision and speed. After completing the tasks, players unlock new levels, earn stars, and gain access to new artillery, including the N-Strik Rayyen CS-18 and Vortex Lumitron blasters. Anyone with an iPhone 3GS, iPhone 4, iPhone 4S, 3rd or 4th generation iPod touch, or an iPad can download the app for free from the iTunes store.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Child’s Play Adds LeVar Burton’s RRKidz to Client Roster

LevVar Burton

Child’s Play Communications has added LeVar Burton’s RRKidz brand to its client roster. In addition to launching RRKidz, Child’s Play will relaunch the company’s Reading Rainbow brand, promote the Reading Rainbow classic library of episodes (DVD and streaming), and announce the Reading Rainbow Kidz app.

Reading Rainbow ran for 26 years on PBS (1983-2009), and was co-produced and hosted by actor LeVar Burton. RRKidz will bring Reading Rainbow to today’s digitally connected children beginning with a reading and book discovery app that will initially launch for the iPad early this year. RRKidz aims to become a leader in digital publishing and a major, multi-platform, kids’ educational and enrichment brand. Burton, Co-Founder Mark Wolfe, and CEO Asra Rasheed run the brand.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

AT New Media Creates New Game/App Development Services Division

AT New Media has created a joint-ventured development services division that will deliver apps and games on multiple platforms. This services division is aimed at agents and licensors who want to control and own more of the commercial upside of their properties, and integrate the interactive digital offering directly into their marketing activity and licensing strategy.

Simon Kay, AT New Media CEO, said in a press release, “It is a common misconception in the industry that the only option available to a licensor is to license out rights. That is no longer the case. With development costs for some platforms now being substantially lower than in the past, forward-looking licensors should be considering developing, controlling, and offering their own interactive component.”

AT is actively seeking to work with companies who are unsure about how to approach digital interactive components of their brand/property and can now offer an in-house interactive development option as well as the traditional licensing route.

Hasbro Showcases Lifestyle Goods at Licensing Expo

At the International Licensing Expo in Las Vegas, Hasbro, Inc. highlighted some new products, spanning several lifestyle categories, that are based on its properties. Here are some highlights:

Apps, Gaming, and Technology

Updating the concept of a family game night, Hasbro Family Game Night was released by Electronic Arts for the Wii. Families can also read a Tonka Chuck & Friends storybook app from Ruckus Mobile Media for the iPad. A new Transformers-skinned smartphone cover from Anzo U.S.A will be available for adult fans of the movie franchise.

Movie and TV Entertainment

A double-feature Transformers DVD can be a welcomed addition to family movie night. Families can also watch Hasbro’s Daytime Emmy Award-nominated programs, such as Transformers Prime, Family Game Night, and Pictureka ,on The Hub.

Youth and Tween Room Décor

Children can jazz up their bedrooms with their favorite Hasbro characters through a number of licensed products. Room accessories include My Little Pony bedding from Crown Craft (agreement reached in principle and subject to a binding contract) and Candy Land rugs from Gertmenian. The characters are also available in a number of clothing apparel options.

Wheeled Toys for the Big and Small

Transformers fans can ride the General Motors Bumblbee Camaro. Young fans can race around the neighborhood on Dynacraft’s Transformers bikes. Also for little kids, there is the Bumblebee and My Little Pony electric ride-on car from Hunter Leisure.