StoryToys Teaches Kids Through 3D Experience

StoryToys, a leading publisher of interactive books and games for children, announced that Farm 123 is available on the App Store for iPad, iPhone, and iPod Touch. Farm 123 is the first in a series of StoryToys jr. apps professionally designed with toddlers and pre-schoolers in mind.

Kids learn to count as they help Farmer Jo around the farm in this pop-up book and game. They will learn the numbers 1 through 10 in a series of interactive scenes, such as a cow jumping over the moon, pigs making a muddy splash, and eggs hatching in spectacular fashion. Kids can also learn another language, with narrations in English, French, German, and Spanish.

Farm 123 is priced at $1.99 for the fully featured app, which includes a full book experience and seven counting games. A free version is also available and features the full book experience plus two fun counting games. Five additional games can be unlocked with a single, low-cost purchase.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Kurio7 Available For Preorder

Techno Source announced that Kurio7, the advanced Android-based tablet designed for families with children and teens, is now available for preorder online at Toysrus.com, and will be available in stores this July.  The Kurio7 solves problems typically associated with tablets that are passed from parent to child; allowing for safe Web surfing through fully customizable internet controls, while prohibiting the “accidental” purchase of apps.  Additionally, users can safely surf the Web, read e-books, draw, play games, take photographs, record video, watch movies and more.  Kurio7, a 7” tablet, comes preloaded with top-tier kids’ content, including some of the most popular games, e-books, videos, and educational content available, ensuring its value right out of the box.

The Kurio7 wi-fi enabled tablet allows parents to create up to eight unique login profiles, offering different levels of internet access for each member of a household, offer a highly sought-after security detail other tablets can’t offer. Each profile is governed by advanced parental controls, found in a password protected area.  The easy-to-use system includes a fully customizable internet content filtering system designed to allow access only to Web content that fits parameters set by adults.  It also allows parents to choose which apps are available for use in each profile, as well as controlling access to the app store.  Additionally, Kurio7 provides parents with the ability to limit session times and can allow access only during certain hours each day.

Kurio7 comes pre-loaded with some of the Web’s most popular apps, including full versions of games like Angry Birds, Fruit Ninja, Doodle Jump, Cut-the-Rope, Where’s My Water, and World of  Goo.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Griffin and Crayola Announce the Availability of Case Creator Case and App

Griffin Technology and Crayola announced the new Crayola Case Creator, a protective case and app combo that lets users create one-of-a-kind cases for iPhone and iPod touch.

Crayola Case Creator includes a clear, protective, hard-shell case that showcases users’ artwork. Users can snap a photo or grab one from their photo album, and turn it into a customized case. The free Case Creator app lets children add, resize, and manipulate digital stickers to photos. Kids can also draw in Doodle mode with the app’s built-in crayons, paints, and pens. All artwork from the Crayola Case Creator app can be printed on included perforated inserts, saved to a gallery, e-mailed, or shared to Facebook.

Crayola Case Creator is available from Griffin for $29.99 and the Crayola Case Creator App is a free download from Apple’s App Store.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Nerf Toys Go Technological with Nerf Blaster Challenge

Nerf recently announced the launch of the Nerf Blaster Challenge, an app that provides players with premade quests to test precision and speed. After completing the tasks, players unlock new levels, earn stars, and gain access to new artillery, including the N-Strik Rayyen CS-18 and Vortex Lumitron blasters. Anyone with an iPhone 3GS, iPhone 4, iPhone 4S, 3rd or 4th generation iPod touch, or an iPad can download the app for free from the iTunes store.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Child’s Play Adds LeVar Burton’s RRKidz to Client Roster

LevVar Burton

Child’s Play Communications has added LeVar Burton’s RRKidz brand to its client roster. In addition to launching RRKidz, Child’s Play will relaunch the company’s Reading Rainbow brand, promote the Reading Rainbow classic library of episodes (DVD and streaming), and announce the Reading Rainbow Kidz app.

Reading Rainbow ran for 26 years on PBS (1983-2009), and was co-produced and hosted by actor LeVar Burton. RRKidz will bring Reading Rainbow to today’s digitally connected children beginning with a reading and book discovery app that will initially launch for the iPad early this year. RRKidz aims to become a leader in digital publishing and a major, multi-platform, kids’ educational and enrichment brand. Burton, Co-Founder Mark Wolfe, and CEO Asra Rasheed run the brand.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

AT New Media Creates New Game/App Development Services Division

AT New Media has created a joint-ventured development services division that will deliver apps and games on multiple platforms. This services division is aimed at agents and licensors who want to control and own more of the commercial upside of their properties, and integrate the interactive digital offering directly into their marketing activity and licensing strategy.

Simon Kay, AT New Media CEO, said in a press release, “It is a common misconception in the industry that the only option available to a licensor is to license out rights. That is no longer the case. With development costs for some platforms now being substantially lower than in the past, forward-looking licensors should be considering developing, controlling, and offering their own interactive component.”

AT is actively seeking to work with companies who are unsure about how to approach digital interactive components of their brand/property and can now offer an in-house interactive development option as well as the traditional licensing route.

Hasbro Showcases Lifestyle Goods at Licensing Expo

At the International Licensing Expo in Las Vegas, Hasbro, Inc. highlighted some new products, spanning several lifestyle categories, that are based on its properties. Here are some highlights:

Apps, Gaming, and Technology

Updating the concept of a family game night, Hasbro Family Game Night was released by Electronic Arts for the Wii. Families can also read a Tonka Chuck & Friends storybook app from Ruckus Mobile Media for the iPad. A new Transformers-skinned smartphone cover from Anzo U.S.A will be available for adult fans of the movie franchise.

Movie and TV Entertainment

A double-feature Transformers DVD can be a welcomed addition to family movie night. Families can also watch Hasbro’s Daytime Emmy Award-nominated programs, such as Transformers Prime, Family Game Night, and Pictureka ,on The Hub.

Youth and Tween Room Décor

Children can jazz up their bedrooms with their favorite Hasbro characters through a number of licensed products. Room accessories include My Little Pony bedding from Crown Craft (agreement reached in principle and subject to a binding contract) and Candy Land rugs from Gertmenian. The characters are also available in a number of clothing apparel options.

Wheeled Toys for the Big and Small

Transformers fans can ride the General Motors Bumblbee Camaro. Young fans can race around the neighborhood on Dynacraft’s Transformers bikes. Also for little kids, there is the Bumblebee and My Little Pony electric ride-on car from Hunter Leisure.