Aqua Dragons Enters Distribution Agreement with Paradigm8697

World Alive entered a distribution agreement with Paradigm8697, which will market and distribute Aqua Dragons in Space and other World Alive products across the U.S.

The deal follows a successful Kickstarter campaign based on Aqua Dragons hatch-and-grow science kits. On April 17, World Alive reached its crowdfunding goal and launched 13.8 million Aqua Dragon kits into space from Aragon, Spain. [Read more...]

COMMENTARY: Kids Can Have Pets with Living Toys

Every kid wants a pet. Some start small, asking for a goldfish or a hermit crab; others go all-out from the get-go and ask for a pony; many more go for a more attainable, yet oft-denied option: a dog or cat.

For parents that want to let their kids have a pet but don’t want to take on the responsibilities of a larger animal, there are plenty of toy choices that will let kids have the enjoyment of a live pet.

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Sea-Monkeys are a classic item that originated in the 1950s. Kids “hatch” their own brine shrimp—nicknamed Sea-Monkeys—from numbered packets and follow instructions in an enchantedly illustrated instruction booklet, depicting the Sea-Monkeys as a magical underwater society. The graphic element of Sea-Monkeys is enough to lure many kids in, but watching the Sea-Monkeys come to life and grow keeps kids interested, and teaches them responsibility as they must feed their pets each week. [Read more...]