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Six-Year-Old from Ohio Creates Winning Outfit for Super Lottie

Oct9.LottieUK toymaker Arklu has announced the winning design for its Lottie doll superhero competition, which was part of a campaign launched to demonstrate that girls can be superheroes, too. The contest was independently judged by the Brave Girls Alliance.

The winning design was inspired by 6-year-old Lily from Ohio. As part of her entry, Lily was asked to define Super Lottie’s abilities. She said Lottie’s superpowers should include “the power to be anything, to do anything, and to make the world a better place. She is unique and special in her own way.”

The set marks the first time that a crowd-sourced design by a child has gone into commercial production.

Lottie dolls were created with a focus on maintaining wholesome characteristics. The dolls have a healthy, childlike body shape, wear childlike clothing (no make-up, high heels, or tattoos), and represent wholesome pastimes. This year, Arklu also introduced a range of dolls exploring gender-empowering, adventurous themes.

Lottie’s new outfit and a matching kids costume inspired by Lily’s design are available now.

COMMENTARY: Dolls for Boys Are a Sign of the Times

Fritzi, from Haba

For the most recent issue of The Toy Book, I had a chance to research trends in the doll industry, and one that stuck out is an increase in dolls with potential appeal for boys. Arklu, the creator of Lottie Dolls, is planning to introduce its first boy doll, Kite Flyer, this fall. Meanwhile, Haba will be introducing Fritzi, a doll that has no assigned gender—Fritzi can be a boy doll for boys, or a girl doll for girls. There’s also Grandmas2Share, which is marketing grandmother-themed dolls as playthings for children of both genders. [Read more...]

Lottie to Produce Child Designed Superhero Doll Outfit

unnamedWith so many superhero movies out lately, Lottie wanted to let girls know that they can also be superheroes, so Lottie dolls by Arklu held the Lottie Design a Superhero Outfit Competition–in partnership with the Brave Girls Alliance–to let young kids design a new superhero costume for its dolls.

The winner of the competition is 6-year-old Lily from Kirtland, Ohio. Lily’s Super Lottie design will come to life and will be manufactured and made commercially available this fall. The original artwork design, name, age, city, country, and superhero ability will be on the back of the outfit packaging. In addition, Lily will receive the full line of Lottie dolls and accessories.

For its contest, Lottie asked kids ages 10 and under throughout the world to create a superhero outfit for a Lottie doll. The participants’ designs consisted of drawings showing how the costumes should look, as well as what superpower the doll should have. This is the first time a crowd-sourced design by a child will go into commercial production.

Lottie dolls were designed to look and dress like a regular child with a childlike body shape and no make-up, jewelry, or high heels.

Lottie To Be Available in 30 Countries

lottie.nauticalArklu will increase its Lottie doll line’s international presence come June, where it will be available in 30 countries. Lottie, who is meant to be based off a real child, was created with the proportions of an average nine-year-old girl. She can stand on her two feet, has hair that doesn’t tangle easily, and includes tactile clothes and accessories.

Arklu Introdues New Lottie Dolls Collection

Lottie DollsArklu has released a new collection of Lottie dolls, equipped with full lines of clothes and accessories, is now on the market. Lottie is a 7.5-inch doll collection for girls ages 3 and up.

Each Lottie doll, including Butterfly Protector, Kawaii Karate, Pirate Queen, and Robot Girl, represents a range of activities that inspires girls to develop passions that they may not have previously known they had. Lotties are not just dolls, they each have a story telling context that’s full of educational and fun adventures that take place on the imaginary island of Branksea. Branksea encourages kids to use their imaginations not just with toys, but also in life. [Read more...]

Arklu Introduces New Lottie Dolls

lottie.nautical

Lighthouse Keeper

Lottie, from Arklu, is a new, innovative fashion doll for girls ages 3 to 9. The key point of difference from other fashion dolls is that Lottie’s body is childlike. Her dimensions (with the exception of her head) are based upon those devised by leading British scientific academics to reflect the average proportions on a 9-year-old girl.

Lottie has lots of dressable fun, is flexible and poseable, and can stand on her own two feet. Her hair is saran nylon, which is less likely to knot and is silky to the touch. Lottie’s motto is Be Bold Be Brave Be You.

The six new Lottie dolls feature Lottie dressed in detailed outfits specific to the theme. These dolls include Pandora’s Box, Lighthouse Keeper, Pirate Queen, Robot Girl, Kawaii Karate, and Butterfly Protector. Other dolls include Spring Celebration Ballet, English Country Garden, Branksea Festival, Pony Flag Race, Autumn Leaves, and Snow Queen. [Read more...]

Arklu Launches New British Fashion Doll

Arklu has applied their quintessentially British approach to a new doll brand. Designed for girls ages 3 to 8, Lottie was developed to address parental concerns about other fashion dolls including negative body image, an increased perception of premature sexualization, and a desire for creative and imaginative play.

Lottie has high-quality hair that doesn’t tangle easily. Her premium clothes and accessories are detailed, lifelike, and feature numerous tactile elements. Detachable Velcro patches on her clothing make for added appeal and “swapability.” Accessory packs include a picnic set, Biscuit the Beagle dog, and detachable Velcro pony race winner rosettes. A background story is included on each doll box to encourage imaginative role-play.

Lottie has an emphasis on seasonality, quirky attention to detail, and “back-to-basics” play values. Lottie is about celebrating childhood in its many facets, including imagination, creativity, and pretty clothes, as well as being bold, brave, and active outdoors. The complete range of Lottie dolls and accessories are available now at leading retailers and specialty stores, and online at www.lottie.com and Amazon.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.