Target to Use Interactive Game to Transform Stores into Winter Wonderlands

Target LogoTarget has partnered with Google on its latest Art, Copy & Code project, Bullseye’s Playground, an interactive, in-store mobile experience. Bullseye’s Playground is a mobile game experience that features Target’s bull terrior mascot Bullseye and other characters. In addition, guests can use Google’s new Project Tango Development Tablet in select stores.

Beginning December 2, Target guests can use their mobile devices to access Bullseye’s Playground both in and out of stores. They can play six interactive games, including sledding, ice fishing, and snowball fights. In-store signage will prompt guests to play and discover special codes throughout the store to unlock characters and new game levels. For every game played on Bullseye’s Platform, Target will donate $1 to St. Jude Children’s Research Hospital up to $1 million.

In select Target stores, guests can be some of the first to test out Google’s Project Tango Development Tablets. The tablet screen can transform the store into a winter wonderland that changes as the guests move around the store. They can also interact with characters like Bullseye and Zoomer Dino as they travel around the location, while they discover virtual activities like taking part in a snowball fight or playing a xylophone made of icicles. [Read more...]

COMMENTARY: Back to School Goes Full STEAM Ahead

The back-to-school season usually means the smell of newly sharpened pencils, a new wardrobe, and denial that the precious summer months have come to a close. You’ve probably heard the acronym STEAM being thrown around here and there, but this movement is making a bigger impact on the toy industry than ever before.

STEAM puts an emphasis on science, technology, engineering, art, and math, and these concepts have definitely made their way to back-to-school gear. But companies are doing a lot more than just making educational toys. They’re creating products that have value added to them—something kids appreciate without even knowing, and parents love for all of the extra benefits. [Read more...]

Lawless Entertainment Seals Deal with Galison/Mudpuppy

Lawless Entertainment announces the conclusion of a deal with Galison/Mudpuppy, on behalf of The Little Prince. First published in 1943 by French aviator Antoine de Saint-Exupéry’s, The Little Prince has sold more than 200 million copies worldwide and continues to maintain sales more than one million each year.

Mudpuppy, a division of Galison Publishing, will develop puzzles, a locked diary, colored pencils, and stencils, utilizing art from The Little Prince. The merchandise will initially debut in the U.S. in January and in May in the UK, Australia, and New Zealand.  Additional items will be released in August of next year in the U.S. and December in the UK, Australia, and New Zealand.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Griffin and Crayola Announce the Availability of Case Creator Case and App

Griffin Technology and Crayola announced the new Crayola Case Creator, a protective case and app combo that lets users create one-of-a-kind cases for iPhone and iPod touch.

Crayola Case Creator includes a clear, protective, hard-shell case that showcases users’ artwork. Users can snap a photo or grab one from their photo album, and turn it into a customized case. The free Case Creator app lets children add, resize, and manipulate digital stickers to photos. Kids can also draw in Doodle mode with the app’s built-in crayons, paints, and pens. All artwork from the Crayola Case Creator app can be printed on included perforated inserts, saved to a gallery, e-mailed, or shared to Facebook.

Crayola Case Creator is available from Griffin for $29.99 and the Crayola Case Creator App is a free download from Apple’s App Store.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.