Friendly’s and Crayola Team Up to Offer Designable Ice Cream Cake

CrayolaIceCreamCakeFriendly’s Ice Cream LLC is combining forces with Crayola to introduce the Crayola Decorate Your Own Ice Cream Cake. Each ice cream cake is topped with freshly whipped icing, and serves as an edible artist’s canvas that can be customized with packets of blue and red icing, rainbow confetti, and green and yellow sprinkles included with every package. Friendly’s new Crayola Decorate Your Own Ice Cream Cake is handmade at Friendly’s creamery in Wilbraham, Mass., and features vanilla and chocolate ice cream separated by chocolate crunchies.

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COMMENTARY: The Future of Toys Is Boxed Up and Ready to Go

SparkleboxThere was a time when consuming toys required going to where the toys are. That meant the neighborhood toy store, or the big chain retailer attached to the shopping mall. Even with the advent of Internet shopping, buying a new toy still required logging onto an online account, browsing for the item, and clicking a mouse to purchase it.

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Play Visions Introduces Sands Alive! Glow, Hopes to Glow Kids’ Minds

Play Visions has introduced Sands Alive! Glow—a new type of toy sand with a customizable glow feature. Along with making creations that glow in the dark, kids can use the Sands Alive! Glow tools to doodle in the sand.

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Madame Alexander and Crayola Enter Licensing Agreement Beginning This Year

MadameAlexanderlogoA new line of co-branded dolls will combine Madame Alexander with Crayola. Madame Alexander will design and develop new doll collections that allow girls to craft and draw on age appropriate dolls and doll accessories. The DIY products are intended to appeal to toddlers, preschoolers, and young girls. [Read more...]

MasterPieces, Smart Play Signs on for Animal Planet and Shark Week Merchandise

MasterpiecesPuzzlesLogoMasterPieces Puzzle Company has signed a deal with Discovery Consumer Products to produce Animal Planet and Shark Week puzzles and craft sets. It will also create Animal Planet-branded dinosaur and safari products, as well as Shark Week-branded 3-D puzzles with a paint component and buildable craft kits made of wood.

Smart Play will develop children’s educational toys offering different ways to discover the world of animals. The line includes 3-D flashcards and puzzles, puzzle cubes, alphabet floor puzzles, a lighted click-and-see toy projector, and an electronic learning pad. The new items will be available next year.

New Girl Scouts Collection from Wicked Cool Toys to Include Girl Scout Cookie Oven

GirlScouts.DeluxeOvenLogoWicked Cool Toys has entered into a licensing relationship with Girl Scouts of the USA to introduce a new Girl Scout Cookie Oven, as well as a comprehensive line of role play, craft, and activity products.

The Girl Scout Cookie Oven will feature mixes inspired by popular Girl Scout Cookies such as Thin Mints, Trefoils, peanut butter, and caramel coconut varieties, as well as traditional classics such as chocolate chip, oatmeal, and brownies. Meanwhile, Wicked Cool’s line of craft and activity kits for ages 6 and up, entitled D.I.Y. girl, is inspired by fun projects Girl Scouts engage in. These include such diverse offerings as a string art kit, a jewelry making kit, a collage silhouette kit, a garland making kit, and more.

Wicked Cool Toys expects its line to arrive at mass market retailers throughout the U.S. beginning in the fall of next year.

Puzzles, Costumes, and More All Part of DHX Brands’ Line-up for Teletubbies

DHXMediaOriginalTeletubbiesDHX Brands has appointed numerous new UK licensing partners for the revamped Teletubbies series. Copyright Promotions Licensing Group (CPLG) brokered the deals.

CPLG secured deals with Ravensburger to produce themed puzzles, MV Sports for wheeled and outdoor toys, and International Greetings for the arts and crafts category. Rainbow Productions has been enlisted to create costumes based on characters Tinky Winky, Laa Laa, Dipsy, and Po.

DHX Brands has also recently appointed Character Options as global master toy partner.

Products are expected to arrive in retail locations beginning in 2016.

BeginAgain to Distribute Artterro Eco Art Kits

BeginAgain_logoBeginAgain is expanding its offering of earth-friendly playthings, as the three-year-old company has inked an agreement to distribute Artterro’s popular line of art and craft kits.

Artterro is known for unplugged art projects made of sustainable materials, and the company’s line is assembled by hand in Madison, Wis. It includes eleven titles featuring needle felting, mixed-media collage, art journaling, and more.

Urban Canvas Introduces Design Tins Craft Kits

UrbanCanvas.DesignTinsUrban Canvas, an eco-friendly craft toy company, has introduced Design Tins, a new collection of portable tin boxes packed with art activities. The first two kits in this collection, Doll-Tin Cafe and i.am.ro.bot., contain wooden and paper board pieces that children can decorate, assemble, and easily transport from place to place in a tin box.

The Doll-Tin Cafe contains two wooden dolls, decorative tape, paper board furniture pieces, and wooden tableware. With this kit, children can use their imagination to create a cafe scene and “dress up” wooden dolls with removable decorative tape.

The second kit, i.am.ro.bot., is a do-it-yourself block set. With this set, children can mix and match robot parts with blocks that are decorated with stickers that they can stick on and color. The kit comes complete with four wooden blocks, robot stickers, and colored pencils.

First Loomy Awards Loom Large This Month

“Loomers” from far and wide are invited to submit their creations for the first-ever award for loom bracelet fanatics: the First Annual Loomy Awards. Sponsored by The Original Loom Boom, winners will be chosen from four categories: Best Bracelet, Coolest Charm, Wackiest Wearable, and Best Loom Boom. Three winners will each receive a $250 gift card, and one grand prize winner will receive a $500 gift card. In addition, all winners will receive a special edition of The Original Loom Boom.

Entries are already being accepted at The Original Loom Boom’s Facebook page, and winners will be announced on a live web award show on April 30.