Playsmart Labs Inc. aims to explore children’s creativity both on and off tablets with the Creativas Design Studio app, which launches this month. The app invites users to join a group of talented young teenagers who are invited into an elite art school for creative designers. Over the course of 14 fully animated app-isodes, kids can follow the Creativas and be awarded for their creativity.
by Scarlett Wisotzki, editor-in-chief, das spielzeug
On June 1, Peter Handstein, the CEO of Hape, rolled out the red carpet for his retailers in France, and gave them a sneak peek of The Little Prince movie and tie-in products prior to their official global release. Scarlett Wisotzki, the editor-in-chief of das spielzeug for the past four years, has this exclusive report:
This article first appeared in the May/June 2015 issue of The Toy Book.
Barnes & Noble is the largest retail bookseller in the U.S., with nearly 650 stores nationwide, as well as a thriving web presence. But in recent years, the bookstore chain has also been expanding its non-book offerings, balancing out shelves of New York Times bestsellers with educational toys, games, and collectibles.
Friendly’s Ice Cream LLC is combining forces with Crayola to introduce the Crayola Decorate Your Own Ice Cream Cake. Each ice cream cake is topped with freshly whipped icing, and serves as an edible artist’s canvas that can be customized with packets of blue and red icing, rainbow confetti, and green and yellow sprinkles included with every package. Friendly’s new Crayola Decorate Your Own Ice Cream Cake is handmade at Friendly’s creamery in Wilbraham, Mass., and features vanilla and chocolate ice cream separated by chocolate crunchies.
There was a time when consuming toys required going to where the toys are. That meant the neighborhood toy store, or the big chain retailer attached to the shopping mall. Even with the advent of Internet shopping, buying a new toy still required logging onto an online account, browsing for the item, and clicking a mouse to purchase it.
A new line of co-branded dolls will combine Madame Alexander with Crayola. Madame Alexander will design and develop new doll collections that allow girls to craft and draw on age appropriate dolls and doll accessories. The DIY products are intended to appeal to toddlers, preschoolers, and young girls. [Read more...]
MasterPieces Puzzle Company has signed a deal with Discovery Consumer Products to produce Animal Planet and Shark Week puzzles and craft sets. It will also create Animal Planet-branded dinosaur and safari products, as well as Shark Week-branded 3-D puzzles with a paint component and buildable craft kits made of wood.
Smart Play will develop children’s educational toys offering different ways to discover the world of animals. The line includes 3-D flashcards and puzzles, puzzle cubes, alphabet floor puzzles, a lighted click-and-see toy projector, and an electronic learning pad. The new items will be available next year.