There was a time when consuming toys required going to where the toys are. That meant the neighborhood toy store, or the big chain retailer attached to the shopping mall. Even with the advent of Internet shopping, buying a new toy still required logging onto an online account, browsing for the item, and clicking a mouse to purchase it.
A new line of co-branded dolls will combine Madame Alexander with Crayola. Madame Alexander will design and develop new doll collections that allow girls to craft and draw on age appropriate dolls and doll accessories. The DIY products are intended to appeal to toddlers, preschoolers, and young girls. [Read more...]
MasterPieces Puzzle Company has signed a deal with Discovery Consumer Products to produce Animal Planet and Shark Week puzzles and craft sets. It will also create Animal Planet-branded dinosaur and safari products, as well as Shark Week-branded 3-D puzzles with a paint component and buildable craft kits made of wood.
Smart Play will develop children’s educational toys offering different ways to discover the world of animals. The line includes 3-D flashcards and puzzles, puzzle cubes, alphabet floor puzzles, a lighted click-and-see toy projector, and an electronic learning pad. The new items will be available next year.
Artterro is known for unplugged art projects made of sustainable materials, and the company’s line is assembled by hand in Madison, Wis. It includes eleven titles featuring needle felting, mixed-media collage, art journaling, and more.
Urban Canvas, an eco-friendly craft toy company, has introduced Design Tins, a new collection of portable tin boxes packed with art activities. The first two kits in this collection, Doll-Tin Cafe and i.am.ro.bot., contain wooden and paper board pieces that children can decorate, assemble, and easily transport from place to place in a tin box.
The Doll-Tin Cafe contains two wooden dolls, decorative tape, paper board furniture pieces, and wooden tableware. With this kit, children can use their imagination to create a cafe scene and “dress up” wooden dolls with removable decorative tape.
The second kit, i.am.ro.bot., is a do-it-yourself block set. With this set, children can mix and match robot parts with blocks that are decorated with stickers that they can stick on and color. The kit comes complete with four wooden blocks, robot stickers, and colored pencils.
“Loomers” from far and wide are invited to submit their creations for the first-ever award for loom bracelet fanatics: the First Annual Loomy Awards. Sponsored by The Original Loom Boom, winners will be chosen from four categories: Best Bracelet, Coolest Charm, Wackiest Wearable, and Best Loom Boom. Three winners will each receive a $250 gift card, and one grand prize winner will receive a $500 gift card. In addition, all winners will receive a special edition of The Original Loom Boom.
Entries are already being accepted at The Original Loom Boom’s Facebook page, and winners will be announced on a live web award show on April 30.
Saban Brands is partnering with the Center for Childhood Creativity for its animated preschool series, Julius Jr. The Center for Childhood Creativity has been working closely with Saban Brands to produce a series of “Inventing Time” activities designed for parents and caregivers to use at home, and for teachers to use in a preschool setting.
The Julius Jr. discussion guides encourage kids to take everyday objects they find around the house and turn them into extraordinary things, such as bridges, musical instruments, shadow puppets, and more. The activities come with a list of open-ended questions for adults to ask children while they are working on the various projects, enabling original thought and problem solving.