American Greetings Properties is launching a licensing program for its Care Bears brand in Korea this fall. Working with Korean licensing agent Asiana Licensing Incorporated (ALI), the upcoming Care Bears merchandise will target kids, juniors, and babies.
Seh-A will develop stationery, pens, and notebooks for the brand, while Forever Times will create watches and hair accessories. American Greetings and Asiana will also expand the program across other major categories, including apparel. Next month, ALI will feature the Care Bears at the Seoul International Cartoon & Animation Festival, held from July 21–25 at COEX in Seoul, Korea.