Mattel to Acquire Mega Brands

logo_Mattel logoMattel Inc. and Mega Brands Inc. have signed a definitive agreement for Mattel’s acquisition, through a wholly owned subsidiary of Mattel Inc., of Mega Brands for $460 million.

The acquisition advances Mattel’s global growth strategy of building upon its world-class portfolio of brands by expanding into two of the fastest-growing toy categories. Mega Brands is the No. 2 player in the $4 billion construction building sets category with its Mega Bloks brand, as well as a competitor in the $2 billion arts and crafts category.

mega brands logoMattel’s portfolio of brands will complement Mega Brands’ flagship Mega Bloks brand and existing licensed brands, including Halo, Skylanders, Call of Duty, Assassin’s Creed, Power Rangers, Hello Kitty, and SpongeBob SquarePants. The acquisition will give Mattel the opportunity to broaden its relationship with its entertainment partners.

Mega Brands ranks among the top 15 toy companies globally in terms of sales, according to statistics published by The NPD Group last year. Additionally, the company achieved record sales of preschool construction toys. [Read more...]

Assassin’s Creed IV Black Flag Available for PlayStation 4

AssassinsCreedBlackFlagUbisoft has announced the availability of Assassin’s Creed IV Black Flag on the PlayStation 4 in North America. Assassin’s Creed IV Black Flag is the first Assassin’s Creed game to be on the next generation consoles. On the PlayStation 4, gamers will be able to use Remote Play to stream Assassin’s Creed IV Black Flag to their PlayStation Vita handheld entertainment system via Wi-Fi.

For a limited time, when gamers buy the disc or digital version of Assassin’s Creed IV Black Flag for PlayStation 3 they can download a PlayStation 4 digital copy from the PlayStation Store for a discounted price.

Assassin’s Creed IV Black Flag will release on Xbox One and Windows PC on November 19.