Crayola Introduces Color Alive! 4-D Experience with Augmented Reality Interactivity

Crayola-LogoEarly next year, Crayola will launch Color Alive!, the first augmented reality product offering among its growing digital portfolio. Partnering with leading 4-D company DAQRI, Color Alive! will feature a unique offline and online play experience through color and 4-D technology, allowing kids to bring their coloring to life.

Children activate the 4D Experience through the Color Alive! app, aiming their device’s camera at the colored page to bring the drawing to life. The included Magic Crayon transforms coloring by activating special effects through drawing on the page in real-time. Kids can also interact and take photos with the coloring book characters.

Color Alive! will be available at select retailers beginning in December, with a nationwide debut in February. The Color Alive! app is available on iOS, Android, and Windows smartphones and tablets, as well as iPod Touch. At launch, Color Alive! will be available in four coloring books: Mythical Creatures, Enchanted Garden, Skylanders, and Barbie.

Discovery Communications, Fuzzy Frog Launch Augmented Reality Game

March19.SpiderAppDiscovery Communications, in partnership with app developer Fuzzy Frog, has created Real Scary Spiders, a game that allows users to interact with a pet spider through an augmented reality experience on an app. Players can collect, nurture, and raise spiders, and will eventually unlock new breeds and learn interesting facts through gameplay.

Users can transport their spiders onto a target image in the real world, such as the cover of a magazine or wall, which uses the app’s augmented reality feature. In addition, players can purchase the Animal Planet Web Blasting Tarantula exclusively at Toys “R” Us stores nationwide to activate an additional interconnected experience within the app.

The Animal Planet Real Scary Spiders app is available for free across all iOS and Android digital devices.

Pedigree Books Adds Augmented Reality to New Annuals

CTRA14 CUT THE ROPE INTERACTIVE ANNUAL COVER 2014Pedigree Books has announced its 2013 range of Gaming and New Media titles will feature Augmented Reality (AR) technology—an innovation the annuals category has never seen before. This range will be sold as Super Interactive Annuals 2014, available starting August 1 this year.

AR will allow consumers to get added value by downloading a free app onto their tablets and smartphones that enables them to “read” images throughout the book and unlock “Super Interactive” features. Simply holding the device over selected pages creates brand new content, such as extended character profiles, extra stories, and activities including coloring, mazes, puzzles, and a make-your-own poster feature. Around 20 percent of the pages contact an “Exclusive Super Interactive Unlock” icon that will add an exciting new dimension to the experience for Pedigree consumers.

The new technology will feature across their Gaming and New Media range, which includes brands such as Annoying Orange, Cut the Rope, Angry Birds, Angry Birds Star Wars, and Sonic The Hedgehog.

COMMENTARY: HolograFX Are Making 90s Kids Everywhere Jealous

As a kid growing up in the 1990s, I remember one of the coolest novelty-type items I had was a pair of glasses that reflected rainbow peace sign holograms in the dark black lenses. Today, the fun of holograms is being taken to a whole new level by Goliath Games.

After seeing Goliath’s new product line for this year at American International Toy Fair, I was taken around to the back of the exhibit to see the grand finale: HolograFX. A new augmented reality app accessory, HolograFX turns a smartphone or iPod Touch into a special effects holographic magic show. Each HolograFX box comes with 20 tricks, a free downloadable app, and stage to create a magic show with holograms.

Goliath HolograFXIn the trick that was demoed for me at Toy Fair, kids can place an image of the “corpse” of Siren Electra inside the “reanimation chamber.” Then, after a little bit of magic, a holographic image of Siren-come-back-to-life climbs out of the chamber and moves and speaks on the stage. In addition to the pre-loaded hologram images included in the set, kids ages 7 and up can become a hologram themselves! It was by far the coolest thing at Toy Fair, and I was jealous I grew up with holographic glasses instead of being able to turn myself into a hologram when I was a kid. This toy truly feels like a toy of the future.

HolograFX won’t be in stores until late summer, but the set can be preordered by clicking here.

For more commentary from Marissa, check back each Monday afternoon. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!