Aurora Announces YooHoo Design Contest Winner

MarshmallowAurora World, Inc. has announced the winning entry from its Design a YooHoo & Friends contest. Janessa Chong from Malaysia and her colorful rainbow-inspired “Marshmallow” beat out hundreds of other designs from around the world. Aurora will release the limited edition Marshmallow (3600 pieces), plus five new dinosaurs for its YooHoo & Friends line, in April. [Read more...]

Aurora Announces Mid-Year Releases

Aurora World Inc., announced more than 75 new releases for its mid-year catalog. The catalog features Aurora’s new styles, from the best selling Fancy Pals line and Miyoni collection to holiday editions of Aurora’s handmade Raggedy Ann and Andy plush doll line created under license from Hasbro, Inc.

Miyoni Mom & Baby features six new two-piece sets of jungle and domestic animals. These include a panda with cub, a giraffe with calf, a lioness with cub, a polar bear with cub, an orange tabby with a kitten, and a golden lab with a puppy. Aurora’s Pet Packs are used to carry additional plush toys featured in the catalog, including the tiger, monkey, dolphin, unicorn, kitten, and clown fish. The backpacks are kid-sized and designed to resemble the specific plush animals environment. Shop for Aurora products and others online at http://shop.auroragift.com

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

New Aurora Plush Line for Infants and Toddlers

Aurora World Inc. announced details for three new plush gift lines. Infants and toddlers can get cozy with Aurora’s western-themed Lil’ Howdys line, which includes the baby blue and pink ponies named Buckaroo and Doe-Si-Doe. The line also includes a tumbleweed “Chime” ball, a two-style teether assortment, and pony rattles. Crinkle Friends interactive plush line, Brights, adds the following animals: Hedgehog, Toucan, Alligator, and Crab. The new Quizzies collection of bears (named Rose and Blu), a bunny (named Bun Bun), and puppies (named Ruff and Daisy) are suitable for ages 6 months and up.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Aurora World Expands YooHoo & Friends Line with More Plush Toys

Aurora World, Inc. has announced several additions to its Yoohoo & Friends plush animal line. The additions include Holiday/Wintertime, Aspirations, and Halloween plush animals to compliment its more than 100 existing styles.

YooHoo & Friends Aspirations are available as five- or eight-inch plush toys in four styles, including a cheerleader, a ballerina, a soccer player, and a girl dressed for a party.

The Halloween line features the five-inch Wannabe toys dressed as a black cat, a pumpkin, or in orange or dark purple color themes.

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