Aurora Donates Thousands of New Stuffed Animals to K.I.D.S. For Hurricane Sandy Relief

November 9, 2012 By

Aurora World Inc., will donate thousands of new stuffed animals and baby products to K.I.D.S. (Kids in Distressed Situations), a charity that provides kid-essentials to children and teens who have been impacted by disaster, poverty, and tragedy. Hurricane Sandy hit close to home for Michael Kessler, Aurora’s SVP of sales and marketing who grew up in Cherry Hill, N.J. and spent summers in Ventnor, N.J.

Those who want to make a cash donation can text GIVE 8000 to 80088 to donate $10 to K.I.D.S. on your mobile phone bill. To make a larger donation, contact Cristina Morais at (212) 279-5493, ext. 204.

Filed Under: News Tagged With: , , ,

YooHoo & Friends Expands into Tween Market

June 24, 2010 By

Aurora World, Inc. is expanding its YooHoo & Friends brand into the tween category. New YooHoo & Friends products will include plush, stationery, fashion accessories, decorations, and “snaps.”

Aurora’s “snaps” are approximately one inch in diameter, and can be mixed and matched and fastened to items such as lanyards, totes, accessories, and more.

The six new YooHoo & Friends plush animals include Shooga the Sugar Glider, Lemmee the Lemur, Hapee the Lesser Panda, YooHoo the Bush Baby, Chewoo the Red Squirrel, and Pammee the Fennec Fox. The plush are available in five or eight inches and make a sound when squeezed. Each sports a headband or flower and is embroidered with hearts, peace signs, or words such as “love” and “peace.”

The company is also releasing the YooHoo & Friends Fun Center collection, which includes stationery such as a spiral notebook and doodle pad, decorative accessories such as sticker rolls, and fashion accessories such as an accessory case, laser cut bracelet, and lanyard.

Filed Under: 9 and up, New Products, News Tagged With: , , , ,

Aurora World Inc. Introduces Milly the Pinkest Kitten

June 3, 2010 By

Toy and gift manufacturer Aurora World Inc. is introducing Milly the Pinkest Kitten—-a line of feline, freestanding plush dolls in 10 variations, from dress-up to portable toy pet carriers. The new line is geared toward young girls partial to pink and plush.

The Milly WannaBes are eight-inch plush dolls aimed towards girls ages 3 to 7. The dolls can be dressed as a princess, ballerina, or fairy.

Milly’s Cupcake Carriers are the latest in Aurora’s line of plush toy pet carriers. The scented carriers include an eight-inch plush animal, Mini-Flopsie, and come in chocolate, vanilla, and strawberry scents. The scents last approximately six months.

The Milly Birthday Girl, a freestanding, bean-filled toy, comes holding either a cupcake or a birthday balloon and is available in two sizes, 10 and 13 inches.

Aurora World Inc. is the Korean-based company responsible for the YooHoo & Friends. Its products are sold through a wide variety of retailers, including major zoos, toy stores, and gift chains.

Filed Under: 3-5, 6-8, New Products, Uncategorized Tagged With: , ,

Aurora Launches YooHoo & Friends Website

April 14, 2010 By

Aurora World, Inc. has launched an interactive website for its brand, YooHoo & Friends, www.yoohoofriends.com. The site, targeted to kids ages 5-12, is free and requires no activation code.

In the virtual world, kids can learn about real animals and their environment, play more than 15 games and view animation in the “Playground,” adopt, raise, and customize a room in “My Room,” and send e-cards, download wallpaper, and more in the “Fun Zone.”

[Read more...]

Filed Under: New Products, News Tagged With: ,

The Toy Book’s Toy Report 12/07/09

December 14, 2009 By

toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.

To view click here.

Filed Under: Articles, Financial, Licenses, New Products, News, Newsletters, People Tagged With: , , , , , , , , , , , , , , , , , , , , ,

Aurora World Files Copyright Infringement Lawsuit Against Ty

December 2, 2009 By

 

Aurora Ty Compariso#2C1AD16

Aurora World, Inc. has filed a lawsuit against Ty, Inc. for copyright infringement regarding Aurora’s plush line YooHoo & Friends and Ty’s Beanie Boos. The lawsuit, which is filed in federal court, also claims four other violations based on the Lanham Act, California Business and Professions Code, and common law for misappropriation and unfair competition.

[Read more...]

Filed Under: News Tagged With: , ,