China Toy Fair


Mega Brands, Mattel Donate Over $70,000 to Autism Speaks Canada

DonationMegaMega Brands Inc. has donated $72,000 to Autism Speaks Canada in support of Autism Awareness Month. The donation was presented at the 2014 Walk Now for Autism Speaks event in Montreal, which helps fund autism treatment, education, research, and advocacy throughout the country. Mega Brands was also the local presenting sponsor of the event.

The money was raised during April when Mega Brands pledged to donate one dollar for every Mega Bloks toy sold by Toys “R” Us Canada both in stores and online. This generated over $20,000 in proceeds. Philanthropic donors also contributed $29,000 to the pledge amount.

Mega Brands employees raised an additional $10,000 in donations through bake sales and auctions, an amount that was matched by Mattel.

Toys “R” Us Shows Support for Autism Awareness Month

toysrusAs part of its ongoing support of the special needs community and to commemorate Autism Awareness Month, the Toys “R” Us Children’s Fund has provided a $600,000 grant to Autism Speaks, a leading autism science and advocacy organization. The grant will support the charity’s research and advocacy efforts in the U.S. as it strives to provide resources for families affected by autism spectrum disorders.

Toys “R” Us will serve as the national sponsor of the organization’s Walk Now for Autism Speaks program, a year-long series of more than 100 walk events taking place in communities across North America that allows supporters to personally raise funds for Autism Speaks. In addition, Toys “R” Us and the Toys “R” Us Children’s Fund have collaborated with Autism Speaks and the not-for-profit National Lekotek Center to identify toys that can help kids with autism develop language, creativity, and social skills while playing with siblings and friends.

The list of Ten Toys That Speak to Autism is a special subset of the company’s Toys “R” Us Toy Guide for Differently-Abled Kids, and can be found in stores nationwide and online at Toysrus.com/DifferentlyAbled.

Since 2007, Toys “R” Us Inc., the Toys “R” Us Children’s Fund, and customer contributions together have provided Autism Speaks with nearly $19 million.

Baze and His Silly Friends Release Free Song Download Off New Album

Baze and His Silly FriendsKindie music band, Baze and His Silly Friends, will release their third CD, The Best Day Ever!, in October. Baze and His Silly Friends are proud supporters of Autism Speaks, and a portion of the band’s CD sales go to helping raise autism awareness.

Baze and His Silly Friends are offering a free download of their new song, “School Days.” A mash up of The Ramones and The Bay City Rollers, “School Days” will get the whole family excited for school and remind kids that learning is fun. Check out the free “School Days” song download here.

Toys “R” Us Kicks Off Campaign to Benefit Autism Speaks

TRU Logo - High ResToys “R” Us Inc. has announced the launch of its “Shine A Light For Autism” in-store and online fundraising campaign to benefit Autism Speaks, the world’s leading autism science and advocacy organization. Now through April 30, monetary donations will be collected at more than 870 Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/AutismSpeaks. In addition, individuals nationwide are invited to join a “Walk Now For Autism Speaks” event in their local community, or “Walk With Geoffrey” online and personally fundraise for Autism Speaks.

All funds raised during this year’s Toys “R” Us campaign will be dedicated to supporting the Autism Speaks Community Grants program, which helps promote services that enhance the lives of those affected by autism, expand the capacity to effectively serve this growing community, and enhance the field of service providers. [Read more...]

Cleveland Company Launches Patented iPhone Game

Heartland Consumer Products, LLC, introduced Square Shooters, the world’s first deck of cards on dice, last year; now the company brings the game to the iPhone.

Square Shooters features nine patented dice which include all 52 playing card faces (plus 2 jokers), specially arranged so players can achieve all poker hands. The game’s challenge is to match a real poker hand in three rolls or less, trumping common poker-dice games that depend upon plain dotted dice.  [Read more...]

Tomy Kicks Off Donation Program with Autism Speaks

Tomy partners up with Autism Speaks to donate 500 Chuggington Wooden Railway play tables and train sets to preschools that serve children with autism. Tomy hopes to complete the donation program by next spring. The $250,000 program incorporates the playsets in daily lessons and treatment plans in classrooms throughout preschools nationwide.

Check out the Chuggington Wooden Railway below.

Like Square Shooters Dice Game on Facebook to Help Donate up to $3,500 to Autism Speaks

According to Autism Speaks, an autism science and advocacy organization, autism affects one in 88 children and “is the fastest-growing serious developmental disability in the U.S.” To help fund much-needed research, Cleveland, Ohio-based game manufacturer Heartland Consumer Products, LLC, marketer of the Square Shooters dice game, announces its campaign to support Autism Speaks.

For every “like” received on the Square Shooters page on Facebook during the month of April – National Autism Awareness Month – the company will donate $1 to the organization, up to $3,500. (Visit www.facebook.com/squareshooters)

Square Shooters is a multi-faceted game that launched in 2011, and consists of a full deck of cards printed on dice. A versatile game, users can choose to play the Square Shooters feature game; versions of other card games like rummy, 21, or poker; or even make up a new way to play.

”The game’s versatility is the key,” said Tom Donelan, Heartland’s president and CEO. “It can bring different ages and generations together. Play can be as simple as a matching game for kids or a game of chance for adults.”

Donelan’s oldest son Connor is a 19-year-old young man with autism. “Dice games are perfect for families who need fast-paced games that don’t require a lot of attention from every player. We accidentally found that the game fits our family’s particular play style when Connor picked up the dice and started playing—he’s not a big game player, but he enjoyed the fast action of Square Shooters,” said Donelan. “It’s by no means scientific evidence, but we believe—and hope—that other families affected by autism or other special needs will have a similar experience. Supporting autism is personal for us, and we’re excited to join the fight to fund research and give back to the autism community.”

Square Shooters is designed for one or more players ages 8 and up. The game is available at Walmart, Walgreens, Books-A-Million, and many independent toy/game retailers nationwide. For more information, visit squareshooters.com or like the Square Shooter’s page on Facebook at www.facebook.com/squareshooters.