Hasbro Invites Fans to Help Create New Bot

final_AUTOBOT[1]For the first time, the Hasbro, Inc. Transformers brand is inviting fans of all ages worldwide to help create a new Transformers character that will be forever added to the Transformers world. In anticipation of the brand’s 30th anniversary next year, the “Fan Built Bot” Poll kicks off today, and will run through May 5 on Transformers.com/vote. Hasbro invites fans to vote daily to shape this new Transformers character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.

Votes will determine everything from being an Autobot or Decepticon to its vehicle or other mode, color, and personality.  Also, to keep with the theme of the fans being the ones who really shape and create this new Transformers character, Hasbro will also give fans a say in the naming of the new character. More details on the naming will be announced soon.

The results of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s Transformers “Thrilling 30” anniversary celebration. Kids and fans will be able to purchase the “Fan Built Bot” character as a toy and will see the new character appear in official Transformers comic books.

For further information visit the official polling page at Transformers.com/vote as well as the Transformers Facebook page at Facebook.com/Transformers.

“Transformers: Fall of Cybertron” Release Date is Nudged Forward

Transformers: Fall of Cybertron has earned an early release date thanks to popular demand. The game, which will launch for Xbox 360, PS3, and PC, will hit stores on August 21.

Players fight through both sides of the Transformers’ most epic battles, culminating in the exodus from their home planet. Players can also engage in head-to-head matches between Autobot and Decepticon, after creating their own characters with some of the most in-depth customization ever seen in a Transformers video game.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.