PlayMonster LLC has acquired Automoblox, marking the company’s third acquisition in less than two years. Automoblox is a line of collectible toy vehicles in the wooden car category. Each Automoblox vehicle sports a body made of European beech wood, and includes interchangeable components, including tires, rotors, and calipers. [Read more...]
The Automoblox Company will kick off the year with its first-ever overhaul of its flagship Automoblox Originals line. The line has a new color palette that features automotive colors and finishes and personalization with wheel colors. Gloss white, bronze, blue, charcoal, and matte black are added to the traditional bright silver and chrome finishes. The company is also partnering with California-based HRE Performance Wheels for motorsport, performance, SUV, and luxury vehicles.
The new packaging features new graphics and updated Automoblox branding, designed to deliver more impact at retail with a wrap-around graphic in the center. Also for the first time, Automoblox will offers accessories, including brembo brakes, HRE Wheels, and an assortment of new passengers and drivers. Accessories will be available in the second half of this year.
The new line of Automoblox Originals will be available for purchase on or before March 1. The line will be exhibited during at the North American International Toy Fair in New York City.
A recent arbitration ruling has reaffirmed Manhattan Toy’s licensing rights to Automoblox, LLC. Manhattan Toy has been the exclusive licensee and distributor for the Automoblox line of modular wooden vehicles in Europe since January 2008 and worldwide since January 2009.
In late 2010, Automoblox, LLC disputed Manhattan Toy’s rights under the agreement. An arbitrator has recently settled the dispute in Manhattan Toy’s favor, ruling that the license agreement between the companies is still effective, and that Manhattan Toy continues to have the exclusive rights to manufacture and distribute the line worldwide.