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Nickelodeon Gives Greenlight for The Legend of Korra Series

Nickelodeon has given the go-ahead to develop The Legend of Korra, a new series from the creators of the television series Avatar: The Last Airbender. The series, which will continue the Avatar animated franchise, will premiere on Nickelodeon in 2011.

The Legend of Korra takes place 70 years after the events of Avatar: The Last Airbender, and follows the adventures of Korra, a passionate, rebellious, and fearless teenage girl from the Southern Water Tribe. With three of the four elements under her belt (Earth, Water, and Fire), Korra seeks to master the final element, Air.

The new series will be produced at the Nickelodeon Animation Studios in Burbank, Calif., and is co-executive produced by Joaquim Dos Santos.

The Last Airbender Products to be Released This Summer

Nickelodeon Consumer Products (NCP) has announced a full slate of consumer products for Paramount Pictures and Nickelodeon Movies’ live-action, July 2 theatrical release, The Last Airbender, directed by M. Night Shyamalan. The line-up of products inspired by the film will be available this summer through the holiday season.

Consumers can expect to see almost 30 new products in a number of categories including publishing, home décor, apparel, jewelry, and accessories.

Some of the licensees on board for the franchise include action figures, play sets, role play items, vehicles, and more from Spin Master; video games from THQ; construction-themed sets and products from Mega; DVDs from Paramount Home Entertainment; party goods from American Greetings; customizable goods from HP; prequel manga, movie manga, and cinemanga from Del Rey Manga; junior novelization, movie storybook, ready to reads, and lost scrolls collection from Simon and Schuster; an activity digest, a full-color scrapbook, and an activity book from Random House; and Mad Libs from Penguin/Grosset Dunlap.