“Avatar: The Exhibition” to Open June 4

Fans of the highest-grossing film of all time, Avatar, can step into the world of Pandora through a new exhibit opening at Experience Music Project|Science Fiction Museum (EMP|SFM) in Seattle.

The exhibit, opening June 4, is developed in partnership with Twentieth Century Fox Consumer Products and James Cameron’s Lightstorm Entertainment and will feature actual props from the movie, interactive displays, concept models, and sketches.

In addition to getting an up-close look at the costumes and props of the film,  visitors will be able to sit in director James Cameron’s  seat via interactive displays. Visitors can take a look at how motion capture is used, as well as how virtual and 3-D technologies were used to create the film.

The exhibit will run in Seattle until September 3, 2012 and then will hit the road for stops at other cultural institutions around the globe.

Photo Credit: Empmuseum.org

Fox to Expand Avatar Product Lineup Following Film’s Success

Following the success of James Cameron’s Avatar, Fox Consumer Products plans to expand its merchandising opportunities for the franchise.

With more than 125 licensed products manufactured during the film’s release in four main categories (video games, publishing, toys, and apparel), Fox hopes to expand the number in the fall with back-to-school and other seasonal products. Fox also plans on expanding the Avatar brand to encompass bedding, board games, social expressions, and costumes. Current partners include Rubie’s, Abrams, MEGA Brands, JLA Home, and Trends International.

Avatar is the highest grossing film of all time, with approximately $2.7 billion in worldwide ticket sales, and is also the best-selling DVD and Blu-ray with around 20 million copies purchased in the first three weeks. Its retail sales total approximately $153 million.

Video: Lutz Muller Talks Toys and Movies with BNN

Lutz Muller, CEO of Klosters Trading Corp., sits down with Canada’s Business News Network to talk about Iron Man 2, Avatar, Toy Story 3, and Spin Master’s deal with Walmart for How to Train Your Dragon.

To view, click here.

“Augmented-Reality” Toys Premiere as Part of Fox Licensing’s Avatar Merchandise Campaign

To support the December 18th premiere of James Cameron’s movie Avatar, Twentieth Century Fox Licensing & Merchandising is launching a vast merchandising campaign, introducing more than 125 products in the categories of video games, toys, apparel, and publishing.

Mattel, Inc. will release action figures, vehicles, and creatures based on the movie that use “augmented-reality.” Each product in the line will come with a 3-D web tag, called an i-TAG, which consumers can “scan” using a home computer’s webcam.  After the tag is scanned, special content, such as biographical information, additional images, and animated models of the figures, is revealed onscreen that is unique to the product. Animated 3-D models of the products will come alive when the i-TAG for deluxe figures is scanned by a webcam, and when two i-TAGS from a Battle Pack are scanned, the 3-D images will interact with each other.

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