China Toy Fair


COMMENTARY: Digital Properties and Toys Are a Match Made in Heaven

Today’s culture of apps and Internet memes has spawned a new category for licensees. These new digital brands have inspired toys that carry the excitement, reference, or joke of a digital property beyond its original state and into the physical world. Smartphones, apps, and the Internet have allowed people of all ages to swap images, play games, and contribute to digital communities faster than ever before. The appeal of a licensed toy can largely be attributed to an emotional connection—such as victory, challenge, or humor—to the property by a consumer. When I see a toy (or any other type of product) that I identify with a funny meme or a favorite app, I’m instantly drawn to it, almost like being in on an inside joke.

For the past few years, many a birthday card that I’ve given and received has featured cringeworthy images of a person (or several) in an array of ridiculous outfits, making odd facial expressions, in questionable poses, and more. Since 2009, Awkward Family Photos (AFP) has accrued nearly 2 million Facebook fans and currently offers plenty of products for fans to enjoy. AFP has also expanded its brand to include Awkward Family Pet Photos, adding a whole new hilarious dimension to the theme. Fans can purchase the AFP puzzle in either the pets or siblings versions, which feature 999 puzzle pieces and come together to create a collage of several awkward images.

afpboardgame

Fans can also enjoy a rousing game of ridiculous photos, questions, and answers with the AFP Board Game, from All Things Equal. A player flips over a card featuring an Awkward Family Photo and reads an open-ended question aloud. The other players must come up with their own answers; the player with the best answer wins the round. [Read more...]

COMMENTARY: And You Thought Your Family Was Awkward?

Anisha.Oct15

Family game night is a big hit among a lot of families. It’s their time to bond through games everyone enjoys. I love game night, spending time with my family, and engaging in fun games. Now I have a new addition to the occasional event. Family game night calls for family-friendly games and Awkward Family Photos, from All Things Equal, has definitely struck gold.

I had the opportunity to take Awkward Family Photos home with me and just from the photos on the outside of the box, I knew it would be an interesting game. I mean, how awkward is a baby in a wagon making a funny face? Well, you would be surprised. When I took the contents out of the box and saw it consisted of answer sheets, pencils, and a booklet with 20 questions alongside the deck of cards, I was wondering what this game could possibly be about. It was much more than what I expecting—in a good way! [Read more...]

All Things Equal Launches Klondike Bar Game

Klondike-ComponentsAll Things Equal, maker of the Loaded Questions and Awkward Family Photos games, has partnered with Klondike for the new board game, What Would You Do for a Klondike Bar? The game dares families and friends to conquer hundreds of creative, courageous, and cockamamie challenges in the name of the slogan.

The 300 head-to-head challenges require quick thinking, creativity, and a willingness to laugh at yourself and with others. Players will find themselves asking for a date while grunting like a caveman, coming up with a funny new use for bacon, quickly answering a provocative trivia question or completing an absurd trivial act for a chance to win one of the six Klondike bar flavors needed to win the game. The reward for besting fellow players is a take-home champion card and bragging rights. The What Would You Do for a Klondike Bar? board game is now available at Amazon.com, and will debut at Fred Meyer, select Target and Toys “R” Us locations, and specialty stores later this year.

 

Popular Comedic Brands Dominate New Licensed Products from All Things Equal

All Things Equal, maker of the popular Loaded Questions and Awkward Family Photos board games, has introduced several new licensed products at the American International Toy Fair this week, including an Awkward Family Photos Picture Frame Kit and a party game based on the Twitter page of comedian Rob Delaney. With more than 750,000 followers, Delaney has been called “The Funniest Person on Twitter” by Comedy Central, The Huffington Post, and others. [Read more...]