My Secret Circle, the social diary product from Senario, will invade Target stores this August. My Secret Circle is a plug-and-play USB device allowing girls ages 8 to 12 to interact with their friends through photo sharing, scrapbooking, and journal writing. Access to the online journals are only granted through the exchange of friend codes, which the company hopes will make the service a safe social network alternative for girls.
The product originally debuted in 2009 at Justice stores. Target will also carry the B.F.F. Pack, which includes two access keys (USB flash drives) so friends can journal together.