Blue Box Holdings Expands International Products Business with Infantino Acquisition

BlueBox.logoBlue Box Holdings Ltd., a vertically-integrated international infant, juvenile, and toy products company, recently acquired Infantino, a San Diego, California-based infant products brand.

Infantino has a 20-plus year brand heritage, and its product categories include developmental toys, activity gyms, playmats, infant carriers, travel accessories, and feeding products. Through the acquisition, Blue Box adds to a portfolio of international brands including B kids, bbi, and Elite Force.

Hong Kong Toys & Games Fair Returns in January 2014

HKTDCThe HKTDC Hong Kong Toys & Games Fair will return next year from January 6 to 9 in the Hong Kong Convention and Exhibition Center. The fair allows the industry to get a head start on strategies planning for the year ahead.

Last year’s show drew more than 39,000 buyers from 126 countries and regions. This year marks the 40th edition, and more than 1,900 exhibitors are expected to bring their latest collections on display, ready to meet their potential business partners. The fair will include group pavilions such as Chinese mainland, Indonesia, Korea, Spain, Taiwan, Thailand, and World of Toys Pavilion in the coming edition, further testifying to its internationality.

The fair highlight Brand Name Gallery is geared towards the needs of buyers seeking top-notch branded toys from quality names. Renowned brands include B, Beleduc, B Kids, CMC, Color Rich, Daniel & Co, Dragon, Ein-O-Science, Enesco, Hape, Intex, Moulin Roty, Plan Toys, Welly, Viking Toys, and VTech.

With the trend of combining traditional toys and modern smart devices plus app functions, a wide range of innovative toys and games is available for kids, teenagers, and adults in the new Smart-Tech Toys zone. Exhibitors include Calm Island Co. Ltd., Maksco Toy Ltd., and Roam & Wander Ltd. [Read more...]

B Kids Now Available at BuyBuyBaby

B Kids, a new line of toys designed for newborns, infants, and toddlers, is now available at Launched by Blue Box Toys, the line was developed with early childhood experts with the aim to build key sensory, physical, and learning skills. The products range from play stations to stuffed animals to games. The new line ranges in price from $20 to $60.

Play'n Grow Playstation

Toss 'n Turn Elephant Hoop

This post was originally written by Leah Rocketto and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”