Toys “R” Us Inc. has reaffirmed its support of Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer. Beginning June 1 through July 31, monetary donations will be collected at all Toys “R” Us and Babies “R” Us stores nationwide, and online at toysrus.com/alexslemonade. To celebrate its fourth consecutive year of partnership with ALSF, Toys “R” Us is debuting a new campaign theme and consumer engagement initiative, #Stir4ACure, which invites social media users to spread awareness for the charity by sharing who or what they stir for–whether it’s a cure, a family member, or all children fighting cancer. By joining the effort, participants show support for the cause and for Alexandra “Alex” Scott, the inspiration behind ALSF who “stirred for a cure” for all kids like her before losing her life to cancer at the age of 8. [Read more...]
Heidi Klum, Babies “R” Us, and Operation Shower teamed up to shower 125 expectant military moms-to-be. The shower took place on March 4 at Universal Studios’ Globe Theatre in Los Angeles. The moms representing Navy and Marine bases throughout California received dozens of gifts including those from Klum’s Truly Scrumptious collection, which is available exclusively at Babies “R” Us and online. The attendees also participated in shower games and other activities.
Babies “R” Us will also partner with Operation Shower again this year to honor families of the U.S. armed forces to host baby showers for military wives. To kick off the third year of partnership, the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us Inc, will provide a $100,000 grant to Operation Shower.
The Great Trade-In event by Toys “R” Us has resulted in the removal of more than one million pieces of used and potentially unsafe cribs, car seats, and other products since the program began in 2009. The company’s ninth “Great Trade-In” event began January 24 and run through February 17 in Babies “R” Us and Toys “R” Us stores nationwide. This year, Toys “R” Us has issued a call for action for customers to rid their homes of unsafe and old baby products and exchange them for savings on new items.
During the event, stores will accept any used cribs, car seats, bassinets, strollers, travel systems, play yards, high chairs, toddler/twin beds, swings, walkers, bouncers, and entertainers in exchange for a 25 percent savings on the purchase of a new baby item in any of these categories. This program gives customers an opportunity to remove or replace old and hazardous products from their homes, garages, and attics.
In addition to the event, Toys “R” Us offers supplementary resources to help parents and caregivers keep their children safe, such as the company’s dedicated safety website.
Babies “R” Us has partnered with TheBump.com, a pregnancy and parenting website that offers advice, ideas, resources, and support to first-time parents as they navigate pregnancy. Used by more than 18 million parents to date, the Babies “R” Us Registry will now be available to a new, expanded audience of moms-to-be, who can create and share their registry directly from TheBump.com via its Gift Registry Center. In addition, the registry search tool on TheBump.com allows friends and family to find Babies “R” Us registrants’ lists and buy them a gift.
The two brands will support the partnership with a comprehensive cross-promotional program, including digital advertising, signage, registry materials, and The Bump My Pregnancy Calendar mobile app and newsletters.
Babies“R”Us is celebrating the birth of the Prince of Cambridge, son of the Duke and Duchess of Cambridge, with a new collection. The company introduced the My Little Prince and Princess line from Tommee Tippee, a U.K.-based manufacturer. This new collection is available in the U.S. exclusively at Babies “R” Us, and honors the arrival of the royal baby with regal graphics, such as a Royal Guard and horse-drawn carriages. The assortment includes a 9 oz. bottle, a first sips cup, and a gift set. They are available in pink and blue. In addition to two 9 oz. bottles, the gift sets will include two pacifiers.
Shoppers can now order My Little Prince and Princess merchandise online at Babiesrus.com. The collection will become available in Babies “R” Us stores nationwide on August 20.
Babies “R” Us announced that it will continue its commitment to honor families of the U.S. armed forces through a collaboration with Operation Shower, an organization that hosts joyful baby showers for military wives as they experience the journey of pregnancy while their husbands are deployed. To kick off the second year of partnership, consisting of shower events and fundraising efforts, the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us, Inc., has donated $100,000 to Operation Shower.
In the coming year, Babies “R” Us will once again leverage its dedicated microsite at Babiesrus.com/OperationShower as an online information and donation portal, where visitors can learn how to support this program and ensure that military moms-to-be receive basic essentials for their newborns. Since launching this digital destination last year, individuals, organizations, and businesses eager to support Operation Shower have donated items from the charity’s official Babies “R” Us Registry, which allows shoppers to purchase much-needed products for these expectant moms and have them sent directly to Operation Shower for use at events throughout the year. [Read more...]
First Friends has launched the Friendly Pacifier Two-Pack, a new must-have pacifier that soothes and entertains baby at the same time, exclusively at Babies “R” Us stores nationwide and online at Babiesrus.com. This patent-pending design combines a soothing pacifier with a plush toy to maximize security and comfort for baby, while helping them to calmly discover the world around them.
First Friends are dishwasher safe, made from latex-free medical grade silicone, and do not contain polycarbonate or epoxy. It comes in three different color blanket styles and characters, including bunny, puppy, and lamb (pink, blue, yellow or brown). The pacifier is recommended for babies ages 0 to 6 months.
Babies “R” Us and WhatToExpect.com have entered into a strategic partnership to offer expectant moms convenient access to their combined content and retail resources. As part of this collaboration, the Babies “R” Us Registry is now available on WhatToExpect.com. Additionally, the baby products authority plans to feature content from WhatToExpect.com through various Babies “R” Us channels. The partnership will continue to evolve and expand over time. WhatToExpect.com is published by Everyday Health, the leading health and wellness media company.
Additionally, the Resource Center on Babiesrus.com will begin featuring expert editorial content from WhatToExpect.com, including articles, videos, and tips from Heidi Murkoff, the creator of the What to Expect When You’re Expecting pregnancy and parenting brand.
Kids Preferred has been a partner for more than 7 years with successful programs consisting of plush, plastic, and wood developmental toys in retail accounts including Babies “R” Us, Buy Buy Baby, Kohl’s, Sears, and Barnes & Noble. Kids Preferred continues to develop a wide range of innovative toys that encourage early developmental skills and playful learning for infants and toddlers. New introductions and expanded retail programs this year will include the following Target, Kohl’s, and Babies “R” Us. [Read more...]
Babies “R” Us has announced that its exclusive assortment of products for babies and children, Truly Scrumptious designed by Heidi Klum, will be introduced in more than a dozen countries outside of the U.S. beginning early next year. This collection of apparel and accessories for kids, sizes newborn to 5T, was launched in Babies “R” Us stores across the U.S. this fall. The global rollout of Truly Scrumptious represents the next step in the collaborative partnership between Klum and Babies “R” Us. [Read more...]