Babies “R” Us Introduces My Little Prince and Princess Collection

royalbabyBabies“R”Us is celebrating the birth of the Prince of Cambridge, son of the Duke and Duchess of Cambridge, with a new collection. The company introduced the My Little Prince and Princess line from Tommee Tippee, a U.K.-based manufacturer. This new collection is available in the U.S. exclusively at Babies “R” Us, and honors the arrival of the royal baby with regal graphics, such as a Royal Guard and horse-drawn carriages. The assortment includes a 9 oz. bottle, a first sips cup, and a gift set. They are available in pink and blue. In addition to two 9 oz. bottles, the gift sets will include two pacifiers.

Shoppers can now order My Little Prince and Princess merchandise online at The collection will become available in Babies “R” Us stores nationwide on August 20.

Babies “R” Us Partners with Operation Shower for Second Year

OSShowerCaliBabies “R” Us announced that it will continue its commitment to honor families of the U.S. armed forces through a collaboration with Operation Shower, an organization that hosts joyful baby showers for military wives as they experience the journey of pregnancy while their husbands are deployed. To kick off the second year of partnership, consisting of shower events and fundraising efforts, the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us, Inc., has donated $100,000 to Operation Shower.

In the coming year, Babies “R” Us will once again leverage its dedicated microsite at as an online information and donation portal, where visitors can learn how to support this program and ensure that military moms-to-be receive basic essentials for their newborns. Since launching this digital destination last year, individuals, organizations, and businesses eager to support Operation Shower have donated items from the charity’s official Babies “R” Us Registry, which allows shoppers to purchase much-needed products for these expectant moms and have them sent directly to Operation Shower for use at events throughout the year. [Read more...]

First Friends Friendly Pacifier Now Available at Babies “R” Us

First Friends has launched the Friendly Pacifier Two-Pack, a new must-have pacifier that soothes and entertains baby at the same time, exclusively at Babies “R” Us stores nationwide and online at  This patent-pending design combines a soothing pacifier with a plush toy to maximize security and comfort for baby, while helping them to calmly discover the world around them.

First FriendsFirst Friends are dishwasher safe, made from latex-free medical grade silicone, and do not contain polycarbonate or epoxy. It comes in three different color blanket styles and characters, including bunny, puppy, and lamb (pink, blue, yellow or brown). The pacifier is recommended for babies ages 0 to 6 months.

For more information, visit or check them out on Facebook.

Babies “R” Us, Forge Strategic Partnership

Babies “R” Us and have entered into a strategic partnership to offer expectant moms convenient access to their combined content and retail resources. As part of this collaboration, the Babies “R” Us Registry is now available on Additionally, the baby products authority plans to feature content from through various Babies “R” Us channels. The partnership will continue to evolve and expand over time. is published by Everyday Health, the leading health and wellness media company.

Additionally, the Resource Center on will begin featuring expert editorial content from, including articles, videos, and tips from Heidi Murkoff, the creator of the What to Expect When You’re Expecting pregnancy and parenting brand.

Joester Loria Group Brokers Deals for The World of Eric Carle

The World of Eric Carle has renewed its license with master toy partner Kids Preferred for an additional four years in a deal brokered by The Joester Loria Group.

Kids Preferred has been a partner for more than 7 years with successful programs consisting of plush, plastic, and wood developmental toys in retail accounts including Babies “R” Us, Buy Buy Baby, Kohl’s, Sears, and Barnes & Noble. Kids Preferred continues to develop a wide range of innovative toys that encourage early developmental skills and playful learning for infants and toddlers. New introductions and expanded retail programs this year will include the following Target, Kohl’s, and Babies “R” Us. [Read more...]

Babies “R” Us To Roll Out Heidi Klum’s Truly Scrumptious Collection to International Markets

Babies “R” Us has announced that its exclusive assortment of products for babies and children, Truly Scrumptious designed by Heidi Klum, will be introduced in more than a dozen countries outside of the U.S. beginning early next year. This collection of apparel and accessories for kids, sizes newborn to 5T, was launched in Babies “R” Us stores across the U.S. this fall. The global rollout of Truly Scrumptious represents the next step in the collaborative partnership between Klum and Babies “R” Us. [Read more...]

Pully Palz to Launch in 2013

Pully Palz, a pacifier retriever toy, will launch early next year. Pully Palz is a pully system that holds a pacifier on each arm, so when a baby pulls one side, the other side goes up. This allows the baby to never lose his or her pacifier. Pully Palz does not come with pacifiers but holds most major brands.

[Read more...]

Toys “R” Us,Thyme Maternity Partner For New Apparel Line

Toys “R” Us Inc., partners up with Thyme Maternity, Canadian fashion brand, for a new line of maternity apparel to be sold at 150 Babies “R” Us stores nationwide. To view the collection, visit

Ingenuity Releases First Washable Playard

Life just got a little easier thanks to the latest innovation from InGenuity. Disney Baby The Lion King Premier Washable Playard is the first full-size playard made of fabrics that easily zip off in approximately a minute for machine washing. This playard provides a hassle-free way to wash away germs, allergens, bacteria and dirt, answering moms’ need for a playard that can be kept as fresh as the rest of baby’s bedding.

Emphasizing cleanliness, convenience, and adjustability, the washable playard, provides the most comfortable environment for baby with modern benefits for mom. Loaded with great features like the One Less Step folding system that allows for easy portability, mom can fold and take this on the go without removing the playard’s bassinet. The elevated changing table  pivots out of the way when not in use. The organizer tray and fabric toy bar with two plush toys are also removable.

Other key features include a unique bassinet design with adjustable mattress and range of incline for baby’s comfort; sleek fabric styling designed to complement modern home décor; and the Soothing Sounds Station that plays melodies and nature sounds to calm and comfort baby.

The Lion King Premier Washable Playard is available now at Babies”R”Us. Other Ingenuity products, including the Java Jungle Collection, Coco Cafe Collection, Sumner Collection, and the Shiloh Collection, are available at Target, Walmart, and Buy Buy Baby. To learn more, visit

The World of Eric Carle Expands at Babies “R” Us, Target, and Kohl’s

The  Joester Loria Group is working with licensees and retailers to expand the World of Eric Carle product collection.

Babies “R” Us has added new infant developmental toys from Kids Preferred and play and nap mats from Venture Products to its existing program. Target’s See Spot Save program launched 20 World of Eric Carle products this month, including stationery and tote bags from Innovative Designs, socks from PS Brands, and feeding utensils and containers from Zak Designs. Following the success of their World of Eric Carle infant developmental toy inline program, Kohl’s selected the brand for its semi-annual Kohl’s Baby Event, which kicks off in September and offers consumers great deals on the latest baby products.

Momentum for the brand will continue to build as all partners gear up for the 45th Anniversary of Carle’s most famous title, The Very Hungry Caterpillar, in 2014.