Toys “R” Us Inc., partners up with Thyme Maternity, Canadian fashion brand, for a new line of maternity apparel to be sold at 150 Babies “R” Us stores nationwide. To view the collection, visit Babiesrus.com/maternity.
Life just got a little easier thanks to the latest innovation from InGenuity. Disney Baby The Lion King Premier Washable Playard is the first full-size playard made of fabrics that easily zip off in approximately a minute for machine washing. This playard provides a hassle-free way to wash away germs, allergens, bacteria and dirt, answering moms’ need for a playard that can be kept as fresh as the rest of baby’s bedding.
Emphasizing cleanliness, convenience, and adjustability, the washable playard, provides the most comfortable environment for baby with modern benefits for mom. Loaded with great features like the One Less Step folding system that allows for easy portability, mom can fold and take this on the go without removing the playard’s bassinet. The elevated changing table pivots out of the way when not in use. The organizer tray and fabric toy bar with two plush toys are also removable.
Other key features include a unique bassinet design with adjustable mattress and range of incline for baby’s comfort; sleek fabric styling designed to complement modern home décor; and the Soothing Sounds Station that plays melodies and nature sounds to calm and comfort baby.
The Lion King Premier Washable Playard is available now at Babies”R”Us. Other Ingenuity products, including the Java Jungle Collection, Coco Cafe Collection, Sumner Collection, and the Shiloh Collection, are available at Target, Walmart, and Buy Buy Baby. To learn more, visit www.ingenuitybaby.com.
Babies “R” Us has added new infant developmental toys from Kids Preferred and play and nap mats from Venture Products to its existing program. Target’s See Spot Save program launched 20 World of Eric Carle products this month, including stationery and tote bags from Innovative Designs, socks from PS Brands, and feeding utensils and containers from Zak Designs. Following the success of their World of Eric Carle infant developmental toy inline program, Kohl’s selected the brand for its semi-annual Kohl’s Baby Event, which kicks off in September and offers consumers great deals on the latest baby products.
Momentum for the brand will continue to build as all partners gear up for the 45th Anniversary of Carle’s most famous title, The Very Hungry Caterpillar, in 2014.
With Introduction of Categories such as Infant Feeding and Baby Gear, Plus Expansion of Current Lines, Company Now Offers More than 1,600 Babies”R”Us-Branded Items
As part of its ongoing strategy to provide customers with innovative, high-quality products that can’t be found anywhere else, Toys”R”Us, Inc., has announced that it will offer a new infant feeding line of bottles and accessories, as well as baby gear, under the Babies”R”Us brand name. In addition, the company has expanded its assortment of Babies”R”Us-branded bedding and room decor, food, formula, snacks, and other essentials, and now offers customers more than 1,600 products.
Toys”R”Us, Inc., has announced the release of the 2012 edition of the Toys”R”Us Toy Guide for Differently-Abled Kids, an easy-to-use toy selection resource for those who know, love, and shop for children with special needs. Published annually, this complimentary guide is available now in Toys”R”Us and Babies”R”Us stores nationwide and online, in both English and Spanish, at Toysrus.com/DifferentlyAbled. This year, mom, TV host and philanthropist Nancy O’Dell appears on the cover alongside Saskia Vogt, an 8-year-old girl with Down syndrome.
In addition to toy recommendations, parents will also find value in the Guide’s “Top Ten Tips for Buying Toys,” prepared by the National Lekotek Center, as well as “Safe Play Tips for Children with Special Needs,” which were created with guidance from leading safety and special needs organizations to help avoid playtime injuries.
Since 1994, Toys”R”Us has partnered with the National Lekotek Center to assess the play value of toys for differently-abled children. The organization assigns at least two skill-building icons to each toy that appears in the Guide. These color-coded symbols help users easily identify toys most suitable for the child they’re shopping for by signifying the specific benefits of each item.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Babies “R” Us announced that its new assortment of products for babies and children, Truly Scrumptious designed by Heidi Klum, will arrive in its stores across North America and online on September 15. Heidi Klum created this collection for kids, sizes newborn to 5T, further adding to the company’s growing assortment of differentiated products. Babies “R” Us is unveiling an online look book and providing customers with an opportunity to enter for a chance to win a visit by Klum to their hometown. The launch of Truly Scrumptious is the beginning of a long, collaborative relationship between Klum and Babies “R” Us that will include multiple new collections each year.
The official countdown has already begun in the digital space on Facebook and Twitter, where fans and followers can find regular updates on pre-launch activities, view behind-the-scenes videos, and access information. The company also launched a microsite, which will serve as an online hub for shoppers who want to learn more about the Truly Scrumptious collection and preview the assortment before it’s available for purchase.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Delta Children’s Products, manufacturer of nursery and children’s furniture, recently received the “Vendor of the Year” award, acknowledging that Delta has helped Toys “R” Us and Babies “R” Us become a worldwide resource for kids and families. The award also recognizes Delta Children’s Products for its achievements in the infant, toddler, and twin furniture categories, and its commitment and dedication to designing and providing quality children’s products.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
For this Halloween season, Toys “R” Us stores nationwide and Toysrus.com have introduced Halloween “bootiques” filled with costumes, accessories, candy, safety items, and more. The company has also expanded its Halloween safety product assortment, and has launched a new digital costume catalog online at Toysrus.com/Halloween. In addition to the new selection of safety products, parents and kids can prepare for Halloween night with Halloween safety tips at Toysrus.com/Safety.
Toys “R” Us has also announced plans to operate approximately 600 Toys “R” Us Express stores in malls and shopping centers nationwide, in addition to its 587 full-size Toys “R” Us stores in the United States. The new pop-up stores will add an additional 2.4 million square feet of toy-selling space for the holiday season. In addition, the company’s more than 260 Babies “R” Us stores will again offer a wider selection of toys for the holiday season.
Babies “R” Us has launched a new microsite dedicated to informing parents on home safety as a part of the company’s expanded partnership with the Home Safety Council, a national nonprofit organization that raises awareness about accidental infant and child injury and is dedicated to preventing home-related injuries.
The new microsite, Babiesrus.com/HomeSafety, offers tips on how to keep kids safe, and includes a new parent home safety quiz, an interactive nursery safety game, room-by-room baby-proofing tips, and an outline of seven safety product categories (such as baby gates, corner guards, and outlet covers) that parents should consider when they prepare for a baby’s arrival. After browsing the sections, parents can add safety items to their Babiesrus.com shopping cart or print out safety product information as a checklist when shopping in-store.
In anticipation of the holiday season, Toys “R” Us (TRU), Inc., announced today its Christmas Savers Club program, which can help members start saving for holiday gifts. After adding as little as $1 during registration, members of the free program receive a card that acts as a pseudo-savings account for future Toys “R” Us and Babies “R” Us purchases.
Funds added to the card, which has a cap of $2,500 each, can also earn a one-time, 3-percent bonus if added to the card before Oct. 16. With this bonus, a card with the maximum amount of funds can be awarded an additional $75. The card may be used after the holiday season; however, the 3-percent bonus is only granted once. Lost cards can be replaced if either the card number or deposit receipts are available. The initial registration packet includes a pouch for storing receipts.