Babies “R” Us and WhatToExpect.com have entered into a strategic partnership to offer expectant moms convenient access to their combined content and retail resources. As part of this collaboration, the Babies “R” Us Registry is now available on WhatToExpect.com. Additionally, the baby products authority plans to feature content from WhatToExpect.com through various Babies “R” Us channels. The partnership will continue to evolve and expand over time. WhatToExpect.com is published by Everyday Health, the leading health and wellness media company.
Additionally, the Resource Center on Babiesrus.com will begin featuring expert editorial content from WhatToExpect.com, including articles, videos, and tips from Heidi Murkoff, the creator of the What to Expect When You’re Expecting pregnancy and parenting brand.