China Toy Fair


Babies “R” Us Premieres New Home Safety Microsite

Babies “R” Us has launched a new microsite dedicated to informing parents on home safety as a part of the company’s expanded partnership with the Home Safety Council, a national nonprofit organization that raises awareness about accidental infant and child injury and is dedicated to preventing home-related injuries.

The new microsite, Babiesrus.com/HomeSafety, offers tips on how to keep kids safe, and includes a new parent home safety quiz, an interactive nursery safety game, room-by-room baby-proofing tips, and an outline of seven safety product categories (such as baby gates, corner guards, and outlet covers) that parents should consider when they prepare for a baby’s arrival. After browsing the sections, parents can add safety items to their Babiesrus.com shopping cart or print out safety product information as a checklist when shopping in-store.

Toys “R” Us Introduces New Way to Save This Holiday Season

In anticipation of the holiday season, Toys “R” Us (TRU), Inc., announced today its Christmas Savers Club program, which can help members start saving for holiday gifts. After adding as little as $1 during registration, members of the free program receive a card that acts as a pseudo-savings account for future Toys “R” Us and Babies “R” Us purchases.

Funds added to the card, which has a cap of $2,500 each, can also earn a one-time, 3-percent bonus if added to the card before Oct. 16. With this bonus, a card with the maximum amount of funds can be awarded an additional $75. The card may be used after the holiday season; however, the 3-percent bonus is only granted once. Lost cards can be replaced if either the card number or deposit receipts are available. The initial registration packet includes a pouch for storing receipts.

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Toys “R” Us Kicks off 2010 Bundled in Hope Campaign

Toys “R” Us, Inc. has launched its 2010 Bundled in Hope campaign benefiting Save the Children, a global humanitarian agency working to assist children in the U.S. and around the world. To kick off the campaign, the Toys “R” Us Children’s Fund donated a $250,000 grant to Save the Children.

Now through July 11, all donations made at Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/BundledinHope will be given to Save the Children’s U.S. Programs, which help to purchase blankets and provide support for babies in need across the country.

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The Toy Book’s Toy Report 11/24/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 11/24/09.

To view click here.