Babies “R” Us announced that it will continue its commitment to honor families of the U.S. armed forces through a collaboration with Operation Shower, an organization that hosts joyful baby showers for military wives as they experience the journey of pregnancy while their husbands are deployed. To kick off the second year of partnership, consisting of shower events and fundraising efforts, the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us, Inc., has donated $100,000 to Operation Shower.
In the coming year, Babies “R” Us will once again leverage its dedicated microsite at Babiesrus.com/OperationShower as an online information and donation portal, where visitors can learn how to support this program and ensure that military moms-to-be receive basic essentials for their newborns. Since launching this digital destination last year, individuals, organizations, and businesses eager to support Operation Shower have donated items from the charity’s official Babies “R” Us Registry, which allows shoppers to purchase much-needed products for these expectant moms and have them sent directly to Operation Shower for use at events throughout the year. [Read more...]