Sanrio Expands Hello Kitty Brand

hello_kitty001Sanrio Inc. has inked multiple partnership deals to expand the Hello Kitty brand across toys, sporting goods, and infant accessories

Blip Toys will produce dolls, plush, novelty, and play sets, while Just Play and International Playthings will create plush and soft toys. Fashion Angels and Ohio Art focus on creativity with sketch portfolios, hair chox, tapefitti, Etch A Sketch, doodle sketch, and nano blocks. MMA International and Street Flyer are responsible for sporting goods such as tennis, volleyball, basketball, and soccer equipment, as well as active skates, skateboards, and pogosticks. Baby Trend will create infant gear such as car seats, strollers, play yards, and high chairs, while Aden and Anais provide blankets, bibs, hooded towels, and washcloth sets. Ginsey will create bath accessories.

The Hello Kitty brand will also expand to the digital and publishing category with LeapFrog  and Viz Media.

Toys”R”Us Expands Collection of Babies”R”Us-Branded Products

With Introduction of Categories such as Infant Feeding and Baby Gear, Plus Expansion of Current Lines, Company Now Offers More than 1,600 Babies”R”Us-Branded Items

As part of its ongoing strategy to provide customers with innovative, high-quality products that can’t be found anywhere else, Toys”R”Us, Inc., has announced that it will offer a new infant feeding line of bottles and accessories, as well as baby gear, under the Babies”R”Us brand name.  In addition, the company has expanded its assortment of Babies”R”Us-branded bedding and room decor, food, formula, snacks, and other essentials, and now offers customers more than 1,600 products.

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