China Toy Fair


COMMENTARY: Plush With a Purpose

Last week at Toy Fair, I was incredibly moved and encouraged to see so many toy companies giving from their compassionate hearts. When I was younger, I wanted to write about cancer research or world hunger. This week, Toy Fair reminded me that the toy business is an incredible outlet to make a huge difference, and these toy makers are using the toy industry to teach kids the importance of giving, love, and compassion. I’ve fallen in love with a handful of toy makers who are using their platform to make a real difference. Toys may seem trivial, but aren’t kids the ones in whom we delegate our future? [Read more...]

Genius Partners with Pacific Digital to Launch Baby Genius Streaming Service

geniusGenius Brands International Inc., developer and marketer of entertainment products including the Baby Genius line of music and edutainment products and characters, has formed a strategic partnership with Pacific Media Technologies’ Pacific Digital Distribution (PDD) division to bring the entire catalog of Baby Genius video, music, and digital content to a global audience.

PDD, a digital video services company dedicated to the distribution of content to broadcast, cable, Internet, and mobile video platforms, will connect consumers to Baby Genius content through its proprietary Cloud Video On Demand WAVE platform. WAVE is an enabled content management system that includes an e-commerce model for online payment gateways and manages digital distribution to any end-points including all mobile and connected devices, and content models including VOD and subscription rentals.

The new Baby Genius streaming service will be available to consumers beginning in October at a monthly subscription rate for immediate access to 125 Baby Genius videos and 500 Baby Genius songs. Additional digital content including Baby Genius ebooks and Baby Genius apps will be added to the service next year.

Manhattan Toy Releases New Toys for Babies and Toddlers

Manhattan Toy is adding seven new wooden toy designs to the baby and toddler toys collection. Among the toy additions are the Playtime Activity Cart, the Roll-Along-Bear Shape Sorter, the new Puzzle Time Pals, the Skwish, and two animal-themed teethers.

The Playtime Activity Cart has a push handle for easy steering and a sturdy, non-woven storage pouch for little ones to carry their things.  The wooden wheels have rubber traction that glide across the floor. Each side of this cart features multiple activities, including spinning gears, and shape mazes.

Baby

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Greenpoint Brands Introduces Eco-Friendly Teether

Greenpoint Brands announced its MyNatural plant-based Eco-Teether, the new leader in baby safe, soft-comfort, bio-resin teething products.

Free of BPA, PVC, Latex, and Phthalate, the plant-based Eco-Teether features stylish, functional, multi-sensory surfaces that sooth a young kid’s tender gums. Made from natural and healthy ingredients, such as corn, potato, and sugar cane starch, the blue, green, and pink pastel-hued plant-based Eco-Teether is engaging and entertaining with easy-grip animal shape handles for babies ages 3 months and up. The Eco-Teether features a dinosaur, a pony, or an elephant.

Greenpoint Brands encourages growth and development through safe products for a child’s development and curious exploration. Committed to protecting infants’ and toddlers’ natural growth and discovery, all baby play products, such as the plant-based Eco-Teether, are 100 percent bio-resin made from the environment to support the healthiest care during key sensory transition stages.

 

COMMENTARY: Keeping Babies Busy

It seems that I have passed the stage in life that requires bridesmaid dresses galore and into the phase where diapers and pacifiers are abundant. There was a two-year period when it seemed I received that special “We’re engaged” phone call every weekend; now it’s the weekday “We’re having a baby!” I cry after every single announcement—I tell you, there is just something about a baby that brings forth the waterworks in me. Three particularly close friends just welcomed their first children into the world, and my cousin did as well. In the last three months, three very close friends called with the exciting news that they are expecting. Being across the country is difficult when there are new babies to hold in Alabama! I’m missing baby showers, delivery rooms, and those sweet babies.

The distance brought on the decision that I’m going to make sure to be the cool “aunt” that sends toys, books, games, etc. all the way from New York City. And after meeting these precious babies for the first time, I only want to send more. I did, however, want to give gifts that will set me apart from all of the other adoring friends and family members, and luckily, my job in the toy industry gives me the inside scoop on the neatest and newest play things for babies. [Read more...]

Gund Recalls Baby Board Books

In cooperation with the U.S. Consumer Product Safety Commission (CPSC), Gund is conducting a voluntary recall of its paperboard books marketed under the Gund Baby brand. The company received three reports from consumers that the Styrofoam material used to affix the baby rattle/plastic handle to the binding of the book can become dislodged if chewed or picked at. This could present a choking hazard to infants and young children, although no injuries have been reported.

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