C2C Studios

MasterPieces Puts Together Team of Sports Licenses for Major League Entry to Baby-Child Market

MasterPieces toyMasterPieces Puzzle Company plans to introduce a full line of new baby, infant, and child all-natural wooden rattles and push-pull products featuring sports teams from the NFL, NHL, MLB, and NCAA in July. The new MasterPieces Baby Rattles and Baby Push & Pull Toys are made of real, all-natural wood with non-toxic colors and finishes, and are completely BPA, phthalates, and formaldehyde free. [Read more...]

Handmade at Amazon Introduces Baby and Toys & Games Categories

Handmade at Amazon has expanded to include new product categories of handmade items, including Baby and Toys & Games. Handmade at Amazon was designed to provide customers and artisans a tailored store specifically for handcrafted items, and the new product categories will offer more than 20,000 items sold directly from artisans. The new product categories will add to the previously featured Jewelry, Home Décor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and Furniture categories.

Since launching the Handmade store last fall, the number of items has grown by four times to more than 400,000 quality handcrafted items from all 50 states and more than 80 countries around the world.

VTech Debuts New Play Experiences at NYTF

VTech Logo

VTech revealed its new lineup of age-appropriate and developmental stage-based electronic learning products for children at the 2016 North American International Toy Fair. The collection includes an expandable, three-in-one learning desk with interactive activity cards; new themes for the award-winning Go! Go! Smart lines; the expansion of Baby Amaze, VTech’s baby doll line, and more than 40 new expert-supported baby, infant, and preschool products.

The Go! Go! Smart lines let toddlers discover cause-and-effect learning as they engage in imaginative role-play and develop fine motor skills with help from fun, friendly vehicles and animals. They deliver these important developmental benefits that help children reach social, emotional, language, cognitive, physical, and motor milestones. As a child places a SmartPoint vehicle or animal over SmartPoint locations found throughout the play sets, it will respond with lights, sounds and music. The playsets also connect with other Go! Go! Smart Wheels and Go! Go! Smart Animals tracks. New products to this line include: Go! Go! Smart Wheels Blast-Off Space Station, Go! Go! Smart Wheels Treasure Mountain Train Adventure, Go! Go! Smart Animals Happy Paws Playland, Go! Go! Smart Animals Roll & Spin Pet Train, and the Go! Go! Smart Animals Furry Animal Assortment.

VTech also expanded its baby line, taking the total offering to more than 30 toys that deliver developmentally appropriate benefits for babies. To ensure that the wide-ranging Baby line helps babies meet essential development milestones, they have been designed in collaboration with Dr. Lise Eliot, early brain development expert and member of VTech’s Expert Panel, to ensure that all Baby products deliver against at least one of the following categories that are essential for the development of young children: language and cognitive development, social and emotional development, and physical and motor development. VTech’s rattles and teethers are important for physical and motor development; on-the-go toys help language and cognitive development; baby plush and soothers lend themselves to social and emotional development; and playmats promote all of these developmental skills.


Great Trade-In Event Returns to Babies “R” Us and Toys “R” Us

Toys R Us Great Trade-InThe “Great Trade-In” event, hosted by Toys “R” Us, will be held in Toys “R” Us and Babies “R” Us stores nationwide, from Feb. 1st through the 29th. The event will open January 29th for Rewards “R” Us loyalty members who show their loyalty card during checkout.

Consumers are encouraged to rid their homes of unsafe, old, and secondhand baby gear and furniture in exchange for a 25 percent discount on the purchase of a new item that meets the latest safety standards. Stores will be accepting used cribs, car seats, strollers, high chairs, infant swings, and other items of the sort.

Paul de Glasenapp, Chief Editor of Baby, Hobby & Leketøy, Passes Away

paulChief Editor Paul de Glasenapp, born December 22, 1941, left us Thursday morning, 22 October 2015. Paul struggled, but finally had to give in to cancer. Until recently, he was doing what he lived and breathed for, with his work as a journalist for the toy industry.

Paul started the trade magazine Hobby og Leketøyhandleren in 1974, which eventually also added Babycare. In 2000, the magazine received its present name, Baby, Hobby & Leketøy. He has for many years made a considerable effort and contribution to the toy industry, and was awarded in 1992 the industry’s own Honorary Award for his dedicated years of service. [Read more...]

COMMENTARY: Plush With a Purpose

Last week at Toy Fair, I was incredibly moved and encouraged to see so many toy companies giving from their compassionate hearts. When I was younger, I wanted to write about cancer research or world hunger. This week, Toy Fair reminded me that the toy business is an incredible outlet to make a huge difference, and these toy makers are using the toy industry to teach kids the importance of giving, love, and compassion. I’ve fallen in love with a handful of toy makers who are using their platform to make a real difference. Toys may seem trivial, but aren’t kids the ones in whom we delegate our future? [Read more...]

Genius Partners with Pacific Digital to Launch Baby Genius Streaming Service

geniusGenius Brands International Inc., developer and marketer of entertainment products including the Baby Genius line of music and edutainment products and characters, has formed a strategic partnership with Pacific Media Technologies’ Pacific Digital Distribution (PDD) division to bring the entire catalog of Baby Genius video, music, and digital content to a global audience.

PDD, a digital video services company dedicated to the distribution of content to broadcast, cable, Internet, and mobile video platforms, will connect consumers to Baby Genius content through its proprietary Cloud Video On Demand WAVE platform. WAVE is an enabled content management system that includes an e-commerce model for online payment gateways and manages digital distribution to any end-points including all mobile and connected devices, and content models including VOD and subscription rentals.

The new Baby Genius streaming service will be available to consumers beginning in October at a monthly subscription rate for immediate access to 125 Baby Genius videos and 500 Baby Genius songs. Additional digital content including Baby Genius ebooks and Baby Genius apps will be added to the service next year.

Manhattan Toy Releases New Toys for Babies and Toddlers

Manhattan Toy is adding seven new wooden toy designs to the baby and toddler toys collection. Among the toy additions are the Playtime Activity Cart, the Roll-Along-Bear Shape Sorter, the new Puzzle Time Pals, the Skwish, and two animal-themed teethers.

The Playtime Activity Cart has a push handle for easy steering and a sturdy, non-woven storage pouch for little ones to carry their things.  The wooden wheels have rubber traction that glide across the floor. Each side of this cart features multiple activities, including spinning gears, and shape mazes.


[Read more...]

Greenpoint Brands Introduces Eco-Friendly Teether

Greenpoint Brands announced its MyNatural plant-based Eco-Teether, the new leader in baby safe, soft-comfort, bio-resin teething products.

Free of BPA, PVC, Latex, and Phthalate, the plant-based Eco-Teether features stylish, functional, multi-sensory surfaces that sooth a young kid’s tender gums. Made from natural and healthy ingredients, such as corn, potato, and sugar cane starch, the blue, green, and pink pastel-hued plant-based Eco-Teether is engaging and entertaining with easy-grip animal shape handles for babies ages 3 months and up. The Eco-Teether features a dinosaur, a pony, or an elephant.

Greenpoint Brands encourages growth and development through safe products for a child’s development and curious exploration. Committed to protecting infants’ and toddlers’ natural growth and discovery, all baby play products, such as the plant-based Eco-Teether, are 100 percent bio-resin made from the environment to support the healthiest care during key sensory transition stages.


COMMENTARY: Keeping Babies Busy

It seems that I have passed the stage in life that requires bridesmaid dresses galore and into the phase where diapers and pacifiers are abundant. There was a two-year period when it seemed I received that special “We’re engaged” phone call every weekend; now it’s the weekday “We’re having a baby!” I cry after every single announcement—I tell you, there is just something about a baby that brings forth the waterworks in me. Three particularly close friends just welcomed their first children into the world, and my cousin did as well. In the last three months, three very close friends called with the exciting news that they are expecting. Being across the country is difficult when there are new babies to hold in Alabama! I’m missing baby showers, delivery rooms, and those sweet babies.

The distance brought on the decision that I’m going to make sure to be the cool “aunt” that sends toys, books, games, etc. all the way from New York City. And after meeting these precious babies for the first time, I only want to send more. I did, however, want to give gifts that will set me apart from all of the other adoring friends and family members, and luckily, my job in the toy industry gives me the inside scoop on the neatest and newest play things for babies. [Read more...]