Propel Equity Partners Acquires Assets of Summit Products, CitiBlocs

Private equity firm Propel Equity Partners has acquired the assets of Summit Products LLC, which include Backyard Safari, Zillionz, Covert Force, Test Pilot, and Stink Bugzzz brands. These lines will be incorporated into the Alex Brands family of toy brands.

In a separate transaction, Propel Equity Partners also acquired CitiBlocs, a line of high-quality, precision cut wood construction blocks. CitiBlocs will also be incorporated into Alex Brands. CitiBlocs builds upon the presence of Alex Brands in the construction category, which already includes Ideal Frontier Logs, Amaze ’n Marbles, Kinderblocks, Fiddlestix, and the Zoob line.

Alex Brands is a family of brands owned by Propel Equity Partners that includes Alex Toys, Poof, Slinky, Scientific Explorer, Ideal, and Zoob. The collective portfolio, sold worldwide, includes more than 2,000 products spanning the categories of games, science kits, preschool and infant toys, construction sets, craft activity kits, art supplies, bath toys, foam sports balls, and the classic Slinky.

COMMENTARY: Kids Need to Move It, Move It

Today, kids are swarmed with toys that enable them to experience every world of play possible without ever having to move. Play buttons are all that’s required, and while this is incredible for the mind, it leaves the next generation sedentary. Millions of toys are available for molding the brain, but what are kids doing for their bodies? I remember a time that my mom had to beg us to come inside because it was getting dark out, and nothing could keep me still for very long. In a world where touch screens have replaced backyard swings, remote controllers have replaced running, and headphones have replaced jump ropes, it’s so important to get kids up and moving.

YgliderYvolution’s objective phrase is “Life through motion,” and with the Y Fliker and the Y Glider, kids can do just that. These scooters combine an innovative, extremely mobile design to the classic wheeled toy. The Y Fliker is a three-wheeled scooter that will get kids up and active, and there is no kicking the pavement for movement anymore. Riders move their hips from side to side to take off and use their own body movement to keep going. The self-propelled scooter has performance-rated wheels that allow the free-style scooter to perform carving and drifting actions, so that kids will never lose interest. There’s also a hand brake for increased control. The Flikr comes in four styles for different age ranges, so there is three-wheeled mobile fun for everyone. The Y Glider is perfect for first-timers; it’s a kid-powered mini scooter with a “lean to steer” movement method for kids in the developmental stages. The Glider also helps develop balance and coordination skills—something I certainly could of used a lot more of as a kid. The Glider has soft rubber handgrips and features the same three-wheeled design as the Flikr, so youngsters will feel just like the big kids. This Glider does, however, have a wider deck for a more stable ride, PU casted wheels for durability, and an easy-touch, rear safety brake for quick stopping. [Read more...]

Child’s Play Communications Hosts “Dinner’s On Us” Event

Child’s Play Communications has announced a dinner event planned to precede the annual BlogHer Convention held in New York City August 6-7. “Dinner’s On Us” will be held August 5 and is planned to be a more intimate gathering to allow 100 leading mom bloggers and 10 sponsors the opportunity to network. The event will also feature the first Bloganthropy awards, which will recognizes bloggers who have used social media to support good causes.

The dinner will be Child’s Play Communications’ fourth event for mom bloggers. Sponsors to date include Nickelodeon, Toyota, Cuisinart, Giddy Up, K’NEX, Baby Boom, Hershey’s/Kraft, Backyard Safari Outfitters/Zillionz, and The California Strawberry Commission. For additional information, visit http://www.childsplaypr.com/DinnersOnUs/.