China Toy Fair


COMMENTARY: Sports Video Games Are Getting More Realistic All the Time

Phil.NHL15.08.13

NHL 15, from EA Sports

Face it, sports fans: People of all ages love watching football, baseball, basketball, etc., and ever since the first video game based on any sport was released for home consoles, people have loved playing sports video games. I myself grew up with the Madden NFL and NBA Live series, both from Electronic Arts (EA Games), and I still remember the thrill of throwing a Dan Marino touchdown, or making Shaquille O’Neal uncharacteristically fire up a three-pointer. [Read more...]

Sean Hynes Joins VTech as Vice President of Sales

New-VTech-LogoVTech has appointed Sean Hynes as vice president of sales. A marketing veteran with more than 20 years of experience in sales leadership and brand management, including 15 years in the toy industry, Hynes will oversee VTech’s sales operations from its U.S. headquarters in Chicago, Ill.

In his new role, Hynes will aim to increase sales of VTech’s newest products, including the Kidizoom Smartwatch and the InnoTab MAX. He will also oversee sales of additions to VTech’s extensive infant/preschool range, Switch & Go Dinos Turbo, Go! Go! Smart Wheels, and brand expansion, Go! Go! Smart Animals. [Read more...]

Sony Pictures Teams Up with Iconic Video Game Companies for Pixels

Sony Pictures Entertainment has brought together a number of iconic video game companies, whose characters—such as Pac-Man, Donkey Kong, Centipede, Frogger, and Q*bert—will be featured in next year’s action comedy Pixels, to be released on May 15.

Companies with classic arcade games that are teaming with Sony Pictures on the film include: Atari Interactive (publisher of Asteroids, Breakout, Centipede, and Missile Command), Konami Digital Entertainment Co. Ltd. (Frogger), Bandai Namco Games Inc. (Pac-Man, Galaga, and Dig Dug), Nintendo (Donkey Kong), Columbia Pictures Industries Inc. (Q*bert), Taito Corporation (Space Invaders), and Warner Bros. Interactive Entertainment (Joust, Defender, Robotron, and Wizard of Wor).

Disney Magical World Is a Universe of Fun for 3DS

DisneyMagicalWorldLast Friday, Disney Magical World launched for the Nintendo 3DS system. Players create a personalized avatar and customized dream life, and then embark on a 3D fantasy adventure across a main central plaza, as well as four surrounding worlds inspired by Alice in Wonderland, Cinderella, Aladdin, and Winnie the Pooh.

Along with interacting with iconic Disney characters, players can run a café to earn in-game coins, set off on ghost-hunting quests, and even visit friends’ towns via the StreetPass feature. Developed by Bandai Namco Studio Inc., Disney Magical World offers various opportunities for creativity and customization: With more than 1,000 items, players can hone design skills to create personalized Disney-themed outfits, accessories, and furniture. [Read more...]