Zag has signed a global mass market toy licensing deal with Bandai America Inc. for Zag Heroez label’s newest 3-D, CGI-animated series Zak Storm. Global master toy partner Bandai is planning an integrated toy line that will include action figures, vehicles, interactive role play, and action sets.
Toys “R” Us today revealed its lineup of exclusive figures and playthings, which will be available at Comic-Con International: San Diego next month. The retailer will provide convention goers with the opportunity to be among the first to purchase exclusive figures, figure packs, and play sets including Batman Classic TV Series Batgirl, from Mattel; G.I. Joe Desert Duel and My Little Pony Daring Do Dazzle, from Hasbro; and more.
Wonder Workshop has appointed Raghu Sethuraman as COO and Ned Ward as vice president of marketing. Sethuraman will lead global operations, finance, customer service, and reseller partner organizations. He brings more than 16 years of leadership experience to Wonder Workshop from fast growing global e-commerce, supply chain, manufacturing, finance, and customer service organizations including Amazon.
An exclusive forum for TIA member manufacturers, the Toy Fair Credit Meeting offers trade information and educational and networking opportunities for credit, finance, and operations professionals. Through discussions and workshops, industry experts, major retailers, and fellow participants of the TIA Credit Interchange program will share knowledge from across the toy industry. [Read more...]
Bandai Namco Games America Inc. has partnered with the National Breast Cancer Foundation (NBCF) to launch the Ms. Pac-Man Pink Ribbon Campaign in the fight against the second leading cause of cancer among U.S. women. Ms. Pac-Man will mascot the campaign, which will be anchored with new gameplay incentives across the video game publisher’s line of mobile titles. The campaign will raise funds for NBCF to help women and inspire hope to those affected by breast cancer through early detection, education, and support services.
The Ms. Pac-Man Ribbon Campaign will run until Oct. 31 and includes an exclusive new maze for sale across Ms. Pac-Man and Pac-Man iOS and Android titles. All proceeds from purchases on the new level will go directly to support the NBCF. The in-game user interface and artwork for game will change to a new pink ribbon theme for October alongside the new content.
Bandai has created a toy line based on the upcoming film, Legends of Oz: Dorothy’s Return. It features a contemporary take on Dorothy’s signature dress, as well as an assortment of dolls, collectible figures, and plush. One of the fashion dolls sings two songs from the film, as sung by Lea Michele, who plays Dorothy in the movie.
The story follows Dorothy, who has just returned home from her first trip to Oz, only to be whisked back on a magical rainbow as her old friends go on a new adventure. However, Dorothy enlists the help of an entirely new group of friends when her old ones are held captive.
The 3D-animated musical adventure is set to open May 9.
So Japan has toys that are compelling enough for grown-ups to enjoy? Figures. No, I mean action figures. As I mentioned in part one of this commentary last week, Japan has some of the coolest action figures on the planet, and much of why has to do with that country’s toy-buying market, which skews older than, say, in the U.S.
However, a lot of that sophistication is now making its way over to this country, in the form of toys that are either imported from Japan, or have their roots there. Some are kids’ items that have double appeal among older audiences, while others are purposefully aimed at grown-ups. That’s a bit of a blanket statement, of course, as any toy can appeal to lots of different demographics for varying reasons. However, we have a feeling adults will want to get their hands on these particular figures once they’ve cleared customs–probably even more so than kids will.
This spring, Funko will introduce its new line of Hikari Japanese Vinyl figures, which are inspired by the vinyl “kaiju” figures that have developed a considerable following among collectors in Japan. [Read more...]
WIT Honors Outstanding Business Leaders with 10th Annual Wonder Women in Toys, Licensing & Entertainment Awards
At a February 18 dinner attended by more than 400 executives, Women in Toys (WIT) celebrated 10 visionary women business leaders with the 2014 Wonder Women in Toys, Licensing & Entertainment Awards. The award recipients are: Kiyomi Haverly of Mattel, Global Brands; Naz Cuevas of Rovio Entertainment Inc. and Donna Tobin of Hasbro Inc.; Rita Raiffe, design director at Gund; Stefanie Barone of M.Z. Berger & Co.; Susie Lecker of Fisher Price; Michele Litzky of Litzky Public Relations; Joan Packard Luks of The Seranata Group; Christina Jansa of Target; and Debra Sterling of GoldieBlox.