The Madame Alexander Doll Company and Kahn Lucas Appoint Jamie Cygielman as General Manager

MadameAlexanderlogoMadame Alexander Doll Company and Kahn Lucas have appointed Jamie Cygielman as general manager, Madame Alexander Doll and Dollie & Me.

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COMMENTARY: Toy Companies Are Going to the Crowdsource for Ideas

Quirky,MattellogoWhen it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.

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Painting Lulu Signs Licensing Agreement with Mattel

Painting Lulu logoPainting Lulu has reached a multi-year licensing agreement with Mattel that will bring the Barbie and Hot Wheels brands to the physical and digital worlds of Painting Lulu in time for the back-to-school and holiday seasons. Painting Lulu is a paper-to-digital coloring set in which kids color in the Painting Lulu coloring book with regular crayons, and then scan the page using the Painting Lulu app on any smart device, making the coloring page instantly appear. Using the Painting Lulu Digital Crayon, kids can enhance and correct their coloring with the many tools and colors available.

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Barbie Celebrates “Sheroes” at the Variety Power of Women Luncheon

Barbie Sheroes group shotToday, Barbie honored six Sheroes, female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere. The brand presented these women at the Variety Power of Women Luncheon in New York City with one-of-a-kind dolls created in their likenesses.

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Mattel and Quirky Partner to Re-imagine Play

Quirky,MattellogoMattel and Quirky have entered an exclusive partnership to spark invention in toys, play, and more. Harnessing Quirky’s global community and Mattel’s iconic brands, the two companies will re-imagine Mattel’s portfolio of products to drive growth for brands such as Barbie, Fisher-Price, and Hot Wheels.

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Mattel Names Christopher Sinclair as CEO, Appoints Richard Dickson to President and COO

logo_Mattel logoMattel Inc. has appointed Christopher A. Sinclair as its CEO, effective immediately. Sinclair, who has been serving as interim CEO since January, will continue as Mattel’s chairman.

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Toys “R” Us to Close Times Square Flagship Store

ToysRUS_TimesSquareToys “R” Us chose not to renew its lease at the 110,000-square-foot flagship store in the Times Square area, according to a report by the Commercial Observer (CO).

“They have 21,000 square feet [on the ground floor]. There really is not a tenant that can rent that. The market has just escalated so,” Brad Mendelson of Cushman & Wakefield, who is marketing the Toys “R” Us space at 1514 Broadway between West 44 and West 45 Streets on behalf of landlord Charles Moss, tells the CO.

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Tris Barbie Re-Enacts Iconic Scene from The Divergent Series: Insurgent

Insurgent,BarbieTimed to the release of The Divergent Series: Insurgent, the sequel to the 2014 film Divergent, images of the new Tris Barbie doll are available now on thebarbiecollection.com and amazon.com.

In this photo, the Tris Barbie doll reenacts an iconic scene from the new movie in theaters nationwide March 20.

Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More

jazwaresFollowing the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more. [Read more...]

Barbie Makes Superhero Debut at Spielwarenmesse 2015

Barbie(TM) Takes to the Skies With a Daring Stunt at World's Biggest Toy FairFor the first time in Mattel‘s 56-year history, Barbie pulled out a cape and mask to transform into a modern day superhero. During a stunt at Spielwarenmesse 2015 in Nuremberg, Barbie demonstrated new superpowers and took to the skies as part of a new superhero persona. [Read more...]