Barbie Celebrates “Sheroes” at the Variety Power of Women Luncheon

Barbie Sheroes group shotToday, Barbie honored six Sheroes, female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere. The brand presented these women at the Variety Power of Women Luncheon in New York City with one-of-a-kind dolls created in their likenesses.

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Mattel and Quirky Partner to Re-imagine Play

Quirky,MattellogoMattel and Quirky have entered an exclusive partnership to spark invention in toys, play, and more. Harnessing Quirky’s global community and Mattel’s iconic brands, the two companies will re-imagine Mattel’s portfolio of products to drive growth for brands such as Barbie, Fisher-Price, and Hot Wheels.

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Mattel Names Christopher Sinclair as CEO, Appoints Richard Dickson to President and COO

logo_Mattel logoMattel Inc. has appointed Christopher A. Sinclair as its CEO, effective immediately. Sinclair, who has been serving as interim CEO since January, will continue as Mattel’s chairman.

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Toys “R” Us to Close Times Square Flagship Store

ToysRUS_TimesSquareToys “R” Us chose not to renew its lease at the 110,000-square-foot flagship store in the Times Square area, according to a report by the Commercial Observer (CO).

“They have 21,000 square feet [on the ground floor]. There really is not a tenant that can rent that. The market has just escalated so,” Brad Mendelson of Cushman & Wakefield, who is marketing the Toys “R” Us space at 1514 Broadway between West 44 and West 45 Streets on behalf of landlord Charles Moss, tells the CO.

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Tris Barbie Re-Enacts Iconic Scene from The Divergent Series: Insurgent

Insurgent,BarbieTimed to the release of The Divergent Series: Insurgent, the sequel to the 2014 film Divergent, images of the new Tris Barbie doll are available now on thebarbiecollection.com and amazon.com.

In this photo, the Tris Barbie doll reenacts an iconic scene from the new movie in theaters nationwide March 20.

Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More

jazwaresFollowing the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more. [Read more...]

Barbie Makes Superhero Debut at Spielwarenmesse 2015

Barbie(TM) Takes to the Skies With a Daring Stunt at World's Biggest Toy FairFor the first time in Mattel‘s 56-year history, Barbie pulled out a cape and mask to transform into a modern day superhero. During a stunt at Spielwarenmesse 2015 in Nuremberg, Barbie demonstrated new superpowers and took to the skies as part of a new superhero persona. [Read more...]

Mattel Makes Changes to Executive Leadership Team

logo_Mattel logoMattel Inc. has made key changes to its executive leadership team, effective immediately. Richard Dickson and Tim Kilpin will assume expanded responsibilities as president, chief brands officer, and president, chief commercial officer, respectively. Both will report to Mattel Chairman and CEO, Bryan G. Stockton. [Read more...]

Toys “R” Us Extends Hours, Offers Last-Minute Deals for the Holidays

toysrus.croppedIn the days leading up to Christmas, Toys “R” Us will offer extended shopping hours at stores nationwide. From December 20 through December 22, stores will remain open from 6 a.m. until 2 a.m., while beginning at 6 a.m. on December 23, and continuing through 9 p.m. on Christmas Eve, Toys “R” Us stores will be open around the clock.

At Toys “R” Us stores between now and December 20, deals are available on all Barbie dolls, Charmazing kits, Transformers Stomp & Chomp Grimlock, Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combos or Blu-ray combo packs with ear buds and masks, Skylanders Trap Team Starter Packs, LeapTV systems, The Lego Movie DVD with Lego construction set, Imaginext toys, and select board games (while supplies last). [Read more...]

Barbie Makes First Heroic Debut in New Movie, Barbie in Princess Power

Universal Pictures Home Entertainment BarbieBarbie will make her first heroic debut in an all-new adventure, Barbie in Princess Power. The movie will be released on Digital HD on February 17, 2015, and on Blue-Ray Combo Pack and DVD March 3, 2015. For a limited time, consumers can get a Super Sparkle Mask with the purchase of the Blue-Ray Combo Pack and DVD.

In the movie, Barbie stars as Kara, a modern-day princess who was kissed by a magical butterfly. Soon after, she discovers she has super powers, allowing her to transform into Super Sparkle, her secret, crime fighting alter ego. Soon after, her jealous cousin captures the butterfly and also transforms, but into the nemesis Dark Sparkle. They realize the power of friendship when they discover the kingdom’s true enemy.

Bonus features include a “Soaring” music video, “Superhero Beat” music video, outtakes, “Anything is Possible” Barbie anthem with the band Fifth Harmony, and Barbie Life in the Dreamhouse episode “Mission Impawsible.”