Sweet Suite 2016

Barbie, She Should Run Team Up For President and Vice President Dolls

Barbie women ticketMattel introduces President and Vice President Barbie dolls and teamed up with She Should Run, a non-partisan organization dedicated to expanding the talent pool of future elected female leaders, to help motivate more women and girls to explore leadership opportunities. The pair are working together to highlight female leaders, offer products that enable leadership storytelling, and get parents talking to their kids about being a leader.  [Read more...]

Mattel Launches Barbie Collection Celebrating 50 Years of Star Trek

Paul Jordan, Mary JordanBarbie will release its Star Trek 50th Anniversary Barbie Collection, featuring Kirk, Spock, and Uhura dolls depicted in the spirit of the original series. The collection features Kirck, Mr. Spok, and Uhura Star Trek dolls. Each doll, sold separately, is sculpted in the actors’ likeness and features an authentic replica of the classic costume with a fully articulated body. The collection will be available this month.

Barbie Launches Misty Copeland Doll

Mattel - Misty Copeland Barbie dollMattel has created a Barbie doll in Misty Copeland’s likeness as part of the Barbie Sheroes program, honoring female heroes who inspire girls. Copeland is the first African-American female principal dancer with the American Ballet Theatre (ABT) and joins an esteemed group of diverse Barbie Sheroes, including Ava DuVernay, Eva Chen, Kristin Chenoweth, Sydney “Mayhem” Keiser, Trisha Yearwood, and Zendaya. [Read more...]

Barbie Launches #YouCanBeAnything Campaign in Canada

BarbieYouCanBeAnythingBarbie will celebrate Take Our Daughters and Sons to Work Day on April 28 with a #YouCanBeAnything campaign in Canada. From April 28 to May 2, Barbie encourages families across Canada to share photos on Facebook and Twitter of kids living out their career ambitions using the hashtag #YouCanBeAnything. They can also upload their photo to the You Can Be Anything event page, where four winners will be selected to live out their dream career for a day in real life.

Barbie recently surprised four aspiring veterinarians with a trip to the Toronto Zoo for a day to work alongside animal technicians to care for baby animals, examine penguins, and experience a day in the life of a trained animal doctor.

Thames & Kosmos, Mattel Partner for Barbie STEAM Products

Thames & Kosmos and Mattel have partnered for licensed Barbie STEAM (science, technology, engineering, art, and mathematics) themed products. The kit includes plastic building pieces, science experiment materials, and a Barbie doll. Each kit is built to “Barbie scale” and is meant to be compatible with the original Barbie Dreamhouse.

The first Thames & Kosmos Barbie products will be on display at the North American International Toy Fair in New York City from Feb. 13 through 16.

Barbie Expands Fashionistas Line with Three New Body Types

Mattel Barbie Body TypesBarbie adds three new body types to its Fashionistas line—tall, curvy, and petite—and a variety of skin tones, hairstyles, and outfits.

The new line for the year now includes four body types (the original and three new bodies), seven skin tones, 22 eye colors, 24 hairstyles, and on-trend fashions and accessories. The original line, which started last year, included 23 dolls with new skin tones, hair colors, and a flat foot.

The new dolls will be available to order today at Shop.Mattel.com in the U.S., and the collection will be available in the spring at major toy retailers worldwide.

Barbie Ad Wins YouTube Award

BarbieCommercialThe Barbie brand spot, “Imagine the Possibilities,” has been selected as one of the most iconic advertisements of the year, based on this year’s YouTube Ads Leaderboard. The spot was voted winner of the “#TheYouTubeAd That Restores Your Faith in Humanity Category.”  [Read more...]

Toy State, Mattel Enter Licensing Partnership for Monster High R/C

ToyStateLogoToy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with Mattel. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.

This deal comes on the heels of Toy State signing agreements with Mattel for Barbie, Hot Wheels, and Thomas & Friends, marking the most recent expansion of the licensing relationship between the two companies.

 

Toy State, Mattel Partner for Barbie R/C

ToyStateLogoMattel has partnered with Toy State, manufacturer of stylized lights-and-sound radio controlled (R/C) vehicles for a Barbie R/C. Toy State will manufacture an innovative lineup of Barbie licensed and custom R/C vehicles under the Nikko franchise. The Barbie R/C vehicles are scheduled to hit retail stores in the U.S. and Canada starting next fall.

TIF Launches Auction to Benefit Children in Need

TIFLogoThe Toy Industry Foundation (TIF) launched its second annual auction in collaboration with Charitybuzz. It features both unique experiences and exclusive items, such as a meet-and-greet with Mark Cuban, a rare Karl Lagerfeld Barbie doll from Mattel, and a private lunch with Soren Torp Laursen, the president of Lego Systems Inc.

[Read more...]