Sweet Suite 2016

Thames & Kosmos, Mattel Partner for Barbie STEAM Products

Thames & Kosmos and Mattel have partnered for licensed Barbie STEAM (science, technology, engineering, art, and mathematics) themed products. The kit includes plastic building pieces, science experiment materials, and a Barbie doll. Each kit is built to “Barbie scale” and is meant to be compatible with the original Barbie Dreamhouse.

The first Thames & Kosmos Barbie products will be on display at the North American International Toy Fair in New York City from Feb. 13 through 16.

Barbie Expands Fashionistas Line with Three New Body Types

Mattel Barbie Body TypesBarbie adds three new body types to its Fashionistas line—tall, curvy, and petite—and a variety of skin tones, hairstyles, and outfits.

The new line for the year now includes four body types (the original and three new bodies), seven skin tones, 22 eye colors, 24 hairstyles, and on-trend fashions and accessories. The original line, which started last year, included 23 dolls with new skin tones, hair colors, and a flat foot.

The new dolls will be available to order today at Shop.Mattel.com in the U.S., and the collection will be available in the spring at major toy retailers worldwide.

Barbie Ad Wins YouTube Award

BarbieCommercialThe Barbie brand spot, “Imagine the Possibilities,” has been selected as one of the most iconic advertisements of the year, based on this year’s YouTube Ads Leaderboard. The spot was voted winner of the “#TheYouTubeAd That Restores Your Faith in Humanity Category.”  [Read more...]

Toy State, Mattel Enter Licensing Partnership for Monster High R/C

ToyStateLogoToy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with Mattel. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.

This deal comes on the heels of Toy State signing agreements with Mattel for Barbie, Hot Wheels, and Thomas & Friends, marking the most recent expansion of the licensing relationship between the two companies.

 

Toy State, Mattel Partner for Barbie R/C

ToyStateLogoMattel has partnered with Toy State, manufacturer of stylized lights-and-sound radio controlled (R/C) vehicles for a Barbie R/C. Toy State will manufacture an innovative lineup of Barbie licensed and custom R/C vehicles under the Nikko franchise. The Barbie R/C vehicles are scheduled to hit retail stores in the U.S. and Canada starting next fall.

TIF Launches Auction to Benefit Children in Need

TIFLogoThe Toy Industry Foundation (TIF) launched its second annual auction in collaboration with Charitybuzz. It features both unique experiences and exclusive items, such as a meet-and-greet with Mark Cuban, a rare Karl Lagerfeld Barbie doll from Mattel, and a private lunch with Soren Torp Laursen, the president of Lego Systems Inc.

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Barbie Honors Zendaya with One-of-a-Kind Doll for Upcoming Benefit Concert

Barbie Honors Zendaya At Rock 'N Royals Benefit ConcertMattel‘s Barbie brand is honoring Zendaya with a one-of-a-kind doll to be presented at the Barbie Rock ‘N Royals Concert Experience on September 26 at the Hollywood Palladium. The doll commemorates the singer’s Vivienne Westwood look from the 2015 Oscars Red Carpet.

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The Lowdown on Doll Hunting: Doll Collecting in the Age of Social Media

This article first appeared in the July/August 2015 issue of The Toy Book.

MelissaHunterHeadShotDoll collecting may be as old as the industry itself, but the newest generation of collectors is armed with video cameras, vlogs, and thousands of YouTube subscribers. They call themselves doll hunters.

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Mattel Reports Second Quarter Financial Results

logo_Mattel logoFor the second quarter, Mattel Inc. reported flat worldwide net sales in constant currency, and worldwide net sales down 7 percent, reflecting the impact from changes in currency exchange rates.

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COMMENTARY: What I’ve Learned About the Toy Industry—An Intern’s Perspective

ToyBooklogoAfter quarterly report cards and end-of-the-year science projects, if my grades were above a B+—and my teacher’s comments weren’t scolding—my mother would drive me to Toys “R” Us in Massapequa, N.Y., to pick up a Summertime Beach Barbie.

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