Toys “R” Us to Close Times Square Flagship Store

ToysRUS_TimesSquareToys “R” Us chose not to renew its lease at the 110,000-square-foot flagship store in the Times Square area, according to a report by the Commercial Observer (CO).

“They have 21,000 square feet [on the ground floor]. There really is not a tenant that can rent that. The market has just escalated so,” Brad Mendelson of Cushman & Wakefield, who is marketing the Toys “R” Us space at 1514 Broadway between West 44 and West 45 Streets on behalf of landlord Charles Moss, tells the CO.

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Tris Barbie Re-Enacts Iconic Scene from The Divergent Series: Insurgent

Insurgent,BarbieTimed to the release of The Divergent Series: Insurgent, the sequel to the 2014 film Divergent, images of the new Tris Barbie doll are available now on thebarbiecollection.com and amazon.com.

In this photo, the Tris Barbie doll reenacts an iconic scene from the new movie in theaters nationwide March 20.

Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More

jazwaresFollowing the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more. [Read more...]

Barbie Makes Superhero Debut at Spielwarenmesse 2015

Barbie(TM) Takes to the Skies With a Daring Stunt at World's Biggest Toy FairFor the first time in Mattel‘s 56-year history, Barbie pulled out a cape and mask to transform into a modern day superhero. During a stunt at Spielwarenmesse 2015 in Nuremberg, Barbie demonstrated new superpowers and took to the skies as part of a new superhero persona. [Read more...]

Mattel Makes Changes to Executive Leadership Team

logo_Mattel logoMattel Inc. has made key changes to its executive leadership team, effective immediately. Richard Dickson and Tim Kilpin will assume expanded responsibilities as president, chief brands officer, and president, chief commercial officer, respectively. Both will report to Mattel Chairman and CEO, Bryan G. Stockton. [Read more...]

Toys “R” Us Extends Hours, Offers Last-Minute Deals for the Holidays

toysrus.croppedIn the days leading up to Christmas, Toys “R” Us will offer extended shopping hours at stores nationwide. From December 20 through December 22, stores will remain open from 6 a.m. until 2 a.m., while beginning at 6 a.m. on December 23, and continuing through 9 p.m. on Christmas Eve, Toys “R” Us stores will be open around the clock.

At Toys “R” Us stores between now and December 20, deals are available on all Barbie dolls, Charmazing kits, Transformers Stomp & Chomp Grimlock, Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combos or Blu-ray combo packs with ear buds and masks, Skylanders Trap Team Starter Packs, LeapTV systems, The Lego Movie DVD with Lego construction set, Imaginext toys, and select board games (while supplies last). [Read more...]

Barbie Makes First Heroic Debut in New Movie, Barbie in Princess Power

Universal Pictures Home Entertainment BarbieBarbie will make her first heroic debut in an all-new adventure, Barbie in Princess Power. The movie will be released on Digital HD on February 17, 2015, and on Blue-Ray Combo Pack and DVD March 3, 2015. For a limited time, consumers can get a Super Sparkle Mask with the purchase of the Blue-Ray Combo Pack and DVD.

In the movie, Barbie stars as Kara, a modern-day princess who was kissed by a magical butterfly. Soon after, she discovers she has super powers, allowing her to transform into Super Sparkle, her secret, crime fighting alter ego. Soon after, her jealous cousin captures the butterfly and also transforms, but into the nemesis Dark Sparkle. They realize the power of friendship when they discover the kingdom’s true enemy.

Bonus features include a “Soaring” music video, “Superhero Beat” music video, outtakes, “Anything is Possible” Barbie anthem with the band Fifth Harmony, and Barbie Life in the Dreamhouse episode “Mission Impawsible.”

COMMENTARY: Sibling Rivalries Exist in the Toy World, Too

FrozenproductsA real-life sibling rivalry exists between Disney’s Frozen Elsa and Anna products—with one sister clearly winning. According to a Wall Street Journal article published last month, Disney marketing executives expected the sisters to be equals in popularity. As such, they were caught off-guard by the overwhelming preference for Elsa, who outsells Anna in dolls, toys, costumes, and other items. Disney, in response, makes sure to keep Elsa items in-stock at stores: For example, about 10 percent more Elsa dolls are stocked than Anna ones at Wal-Mart, according to the same Wall Street Journal article.

To help combat the Frozen sibling rivalry, companies are selling dolls with both sisters, and sales data from last holiday season shows that girls want to play with dolls or role-play with costumes featuring both characters. In turn, companies such as Jakks Pacific, as well as retailers like Toys “R” Us, are making and selling products, respectively, that involve the two sisters. [Read more...]

Toys “R” Us to Celebrate 11 Days of Cyber Savings

toysrus.croppedToys “R” Us will be celebrating 11 days of savings at toysrus.com beginning Wednesday and continuing through December 6, the end of Cyber Week. Online shoppers will find daily deals, enhanced services, and free shipping offers during the period of gift shopping.

Toysrus.com will kick off Black Friday shopping on Wednesday night starting at 10 p.m. The website will also offer customers deals in the season’s most sought-after items throughout Cyber Week, with Cyber Monday sales beginning on Sunday, November 30 at 9 p.m.

In addition to daily deals, a three-day Big Brands sale will take place from December 2 through December 4, featuring brands such as Barbie, Fisher-Price, Frozen, Lego, Skylanders, Teenage Mutant Ninja Turtles, and more. Also, a two-day event from December 5 through December 6 will provide shoppers with bargains on big gift items like dollhouses and powered ride-ons.

Fifth Harmony Barbie Dolls Now Available Nationwide

FifthHarmonyMattel has partnered with The X Factor-winning music group, Fifth Harmony, for a new Barbie Doll line to celebrate a year of girl empowerment. The five dolls reflect the personalities and signature styles of the five group members.

As part of their collaboration, the group recently released Barbie’s new brand anthem “Anything is Possible,” followed by a full-length music video. The dolls are available now at Justice stores nationwide and on www.shopjustice.com, with a worldwide release planned for next spring.