StartApp has entered a strategic partnership with Mattel to develop digital experiences for Mattel’s brands, including Barbie and Hot Wheels. Under the multi-year agreement, StartApp will become Mattels’ premier license to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps for a number of Mattel’s global consumer brands.
Mattel brand nabi has created three tablets to deliver an immersive experience based on the Barbie, Hot Wheels, and American Girl brands. The tablets—Barbie Tablet Powered by nabi, Hot Wheels Tablet Powered by nabi, and American Girl Tablet Powered by nabi—will feature digital content, experiences, and accessories around each brand. [Read more...]
The 12 finalists for induction into Strong’s National Toy Hall of Fame in Rochester, New York are bubble wrap, Care Bears, Clue, coloring books, Dungeons & Dragons, Fisher-Price Little People, Nerf, pinball, Rock ‘Em Sock ‘Em Robots, swing, Transformers, and Uno. Only two to three finalists will join other toys in the hall and sit alongside past inductees such as Barbie, Monopoly, Star Wars action figures, and Mr. Potato Head. [Read more...]
Mattel introduces President and Vice President Barbie dolls and teamed up with She Should Run, a non-partisan organization dedicated to expanding the talent pool of future elected female leaders, to help motivate more women and girls to explore leadership opportunities. The pair are working together to highlight female leaders, offer products that enable leadership storytelling, and get parents talking to their kids about being a leader. [Read more...]
Barbie will release its Star Trek 50th Anniversary Barbie Collection, featuring Kirk, Spock, and Uhura dolls depicted in the spirit of the original series. The collection features Kirck, Mr. Spok, and Uhura Star Trek dolls. Each doll, sold separately, is sculpted in the actors’ likeness and features an authentic replica of the classic costume with a fully articulated body. The collection will be available this month.
Mattel has created a Barbie doll in Misty Copeland’s likeness as part of the Barbie Sheroes program, honoring female heroes who inspire girls. Copeland is the first African-American female principal dancer with the American Ballet Theatre (ABT) and joins an esteemed group of diverse Barbie Sheroes, including Ava DuVernay, Eva Chen, Kristin Chenoweth, Sydney “Mayhem” Keiser, Trisha Yearwood, and Zendaya. [Read more...]
Barbie will celebrate Take Our Daughters and Sons to Work Day on April 28 with a #YouCanBeAnything campaign in Canada. From April 28 to May 2, Barbie encourages families across Canada to share photos on Facebook and Twitter of kids living out their career ambitions using the hashtag #YouCanBeAnything. They can also upload their photo to the You Can Be Anything event page, where four winners will be selected to live out their dream career for a day in real life.
Barbie recently surprised four aspiring veterinarians with a trip to the Toronto Zoo for a day to work alongside animal technicians to care for baby animals, examine penguins, and experience a day in the life of a trained animal doctor.
Thames & Kosmos and Mattel have partnered for licensed Barbie STEAM (science, technology, engineering, art, and mathematics) themed products. The kit includes plastic building pieces, science experiment materials, and a Barbie doll. Each kit is built to “Barbie scale” and is meant to be compatible with the original Barbie Dreamhouse.
The first Thames & Kosmos Barbie products will be on display at the North American International Toy Fair in New York City from Feb. 13 through 16.
Barbie adds three new body types to its Fashionistas line—tall, curvy, and petite—and a variety of skin tones, hairstyles, and outfits.
The new line for the year now includes four body types (the original and three new bodies), seven skin tones, 22 eye colors, 24 hairstyles, and on-trend fashions and accessories. The original line, which started last year, included 23 dolls with new skin tones, hair colors, and a flat foot.
The new dolls will be available to order today at Shop.Mattel.com in the U.S., and the collection will be available in the spring at major toy retailers worldwide.