China Toy Fair


Barbie Celebrates 54 Years as the No. 1 Fashion Doll

Photographer Krista Borden Stylist Sheryl Fedrick Job 1249463 RetoucherIn celebration of the Barbie doll’s 54th birthday, dolls of all ages can commemorate their own special day with the new Birthday Wishes Barbie Doll. Barbie celebrated on March 9, the same day the famous doll made her first appearance at the New York Toy Fair in 1959. The new Birthday Wishes doll is available now at BarbieCollector.com and at retailers nationwide.

“Barbie in The Pink Shoes” Marks 25th Title for Iconic Doll

Barbie takes center stage as a ballerina in the new DVD movie Barbie in The Pink Shoes, available now. After 12 years and more than 110 million DVDs sold to date, the newest title marks a milestone for Barbie Entertainment as the 25th release. In the movie, Barbie stars as Kristyn Farraday, a ballerina with big dreams. When she tries on a pair of sparkling pink shoes, she and her best friend are whisked away to a fantastical place. Embarking on a magical adventure, she learns when you dance from your heart, dreams can come true. Girls can continue dancing with a Barbie In The Pink Shoes line of dolls and toys currently available at retailers nationwide.

Barbie to Leave Malibu and Search for a New Dreamhouse Location

Barbie is officially putting her Malibu, Calif. Dreamhouse on the market and is packing up her three-story pink palace, signaling the launch of a year-long global brand campaign by Mattel. Over the next few months, Barbie will embark on a worldwide tour to find a new dream home. This year’s campaign will feature real-life, life-sized experiences, online engagement, and retail touch points that bring the Barbie Dreamhouse to life for Barbie fans.

Fictitiously valued at $25 million (see the Trulia listing), her scaled 8,500 square foot, three-story, one-bedroom, one-bathroom mansion is the only house in Malibu with unobstructed views of the ocean—after all, it only has three walls.

Barbie will open the doors to her Dreamhouse with the “Barbie The Dreamhouse Experience,” which will debut in Florida in the U.S. and Berlin in March. Inspired by the popular web series, Barbie Life in the Dreamhouse, this interactive installation celebrates Barbie’s fabulous life, allowing fans a look inside her pink palace.

In addition, Mega Bloks and Barbie are transforming the way girls can build, design and decorate their Barbie world with the global launch of Mega Bloks Barbie, the first-ever Barbie building collection designed specifically for girls. The complete construction toy line—including a Dreamhouse-inspired Luxury Mansion—lets girls literally build Barbie doll’s world, piece by piece.

PHOTO: Toy Insider Mom Joins Barbie’s Moving Crew

Toy Insider Mom and The Toy Book publisher Laurie Schacht helps Barbie move out of her Malibu Dreamhouse. For more info on Barbie’s move, click here.

Random House Children’s Books Releases First Interactive Coloring And Activity App

Random House Children’s Books announces the release of a coloring and activity app with Mattel for iPad. Barbie Color, Sparkle and Style includes two coloring books for a total of 16 pages of fun. Kids can create using a variety of different art tools, including the Barbie Bubble Wand, the Glitterizer, the Pattern Roller, the Fabric Fill tool, the Magic Wand, two Watercolor Paintbrushes, the Stickers tool, and the Paint Bucket. [Read more...]

LeapFrog Partners With Mattel, Walt Disney Records to Provide New Content

LeapFrog Enterprises, Inc. has partnered with Walt Disney Records and Mattel, Inc., to bring a variety of new content to its educational entertainment platforms, accessible through the LeapFrog App Center.

Beginning in November, Barbie videos will be available for purchase in the “Just for Fun” section of the LeapFrog App Center. Even more Barbie brand releases on the LeapFrog platform will be available in December and early next year.

Videos including Barbie in A Mermaid TaleBarbie The Princess and the PauperBarbie in The NutcrackerBarbie in A Christmas Carol, and Barbie in the 12 Dancing Princesses will be available. These videos empower girls through popular and classic children’s storylines.

Beginning in early December, select titles from Walt Disney Records, including Disney Princess: Fairy Tale SongsJake and the Never Land PiratesMickey Mouse ClubhouseBaby Einstein Lullaby Classics, and They Might Be Giants’ Here Come the ABCs, will be available for purchase through the LeapFrog App Center.

The albums will join the library of hundreds of educational games, eBooks, videos, music, and more. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad1, LeapPad2, and LeapsterGS. For more information on LeapPad1, LeapPad2, Leapster Explorer, LeapsterGS , and other LeapFrog products, visit www.leapfrog.com.

“The Princess & The Popstar” Now Available on DVD and as New Kids App


Barbie’s new movie, The Princess & The Popstar, is now available on DVD; also available is an application for iPads, iPhones, and iPad Touch.

The movie tells the story of Princess Tori. Tori dreams of becoming just like her favorite popstar, Keira. At the same time, Keira is tired of her lifestyle and wishes to become a real-life princess. As the adventure of swapping places unfolds, both Tori and Keira learn the power of friendship and the importance of appreciating what they have.

The Deluxe Little Golden Book application offers young girls the opportunity to read a 20-page story with animation, interactivity, and music. Young girls can also design their own storybook scenes with 15 stickers and three backgrounds, sing along karaoke-style from the DVD, and put together three puzzles. The Princess & The Popstar is also available as a hardcover book from Random House Children’s Books, including a Little Golden Book and Junior Novelization.

Royal Caribbean International, Barbie Partner to Create a New Experience at Sea

In partnership with Mattel, Royal Caribbean International is bringing Barbie to its cruise line. In January, 12 ships will have the all-new Barbie Premium Experience on board and by March of this year, Barbie will be available on the remaining Royal Caribbean fleet.

The Barbie Premium Experience includes staterooms decorated with Barbie’s signature style as well as themed activities for young girls throughout their stay aboard the cruise.

The Barbie Premium Experience package allows young girls to enjoy the Barbie pink stateroom. Girls will receive Barbie blankets, pillowcases, a tote bag, a toothbrush, and toiletries. The package also includes the Tiaras and Teacups Party in which young girls can enjoy pink pastries and pink lemonade. This invite-only party teaches young girls tips on table etiquette while they enjoy their pastries on elegant serving dishes.

The Mermaid dance class, which teaches the young cruisers dance moves from Barbie’s movie Mermaid Tale 2 is also included in the Barbie Premium Experience package. Girls will have the chance to create their own Barbie doll fashions in the Fashion Designer Workshop and attend the Fashion Show where they can dress up and walk the pink carpet. At the fashion show, the girls will be able to perform their dance routines and show off their newly created Barbie doll fashions.  To get more information about the Barbie Premium Experience, visit www.royalcaribbean.com/Barbie or call (800) Royal-Caribbean.

Mattel, Genius Crowds Crowdsource New Product Ideas for Barbie, Hot Wheels Branded Bikes

Mattel, Inc., the worldwide leader in toys and family products, has announced an Open Innovation initiative with Genius Crowds to develop crowd-sourced product ideas for their venerable brands of Hot Wheels and Barbie bicycles for young children. Genius Crowds is a platform for open-sourced product development, facilitating the development and ideation phase online, and securing production relationships with leading marketers.

In a move towards open innovation and collaboration with their consumers, Mattel is looking for innovative ideas for their Barbie and HotWheels branded bicycles for children ages 4 to 6 years old.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Top 20 Chosen by Children’s Museum Visitors and Fans

The results are in and more than 20,000 Children’s Museum of Indianapolis online visitors and fans have voted for their favorite toys from the last century. It is all part of the “100 Toys (& their Stories) that Define Our Childhood” interactive in which the museum asked people to choose the top 20 toys to represent the last 100 years. This list of 20 iconic toys includes: G.I. Joe, Transformers, Lego Toys, Barbie, View-Master, Bicycle, Play-Doh, Crayons, Cabbage Patch Kids, Monopoly, Etch a Sketch, Spirograph, Hot Wheels, Candy Land, Lincoln Logs, Raggedy Ann, Little Golden Books, Mr. Potato Head, Roller Skates, and Silly Putty.

The public is once again invited to vote for their favorites among the top 20 to rank the toys, which will ultimately determine the Gold, Silver, and Bronze winners.

Voting to determine the final order for the top 20 runs through Sept. 7, and results will be announced to the public on September 11. To view the top 20 list of toys, vote, and share your own toy story, visit The Children’s Museum of Indianapolis online at www.childrensmuseum.org/100toys.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.