Sweet Suite 2016

AGP to Introduce Six New Care Bears Apps

June1.CareBearsAmerican Greetings Properties will expand the current Care Bears digital presence with the release of six new themed mobile apps this year.

Beginning in June, partner Lion Forge will launch a series of interactive comic books on all platforms, which will complement physical goods available at specialty retailers next year. [Read more...]

Brandberry Enters Partnership with Worx Toys

PoopeezLicensing agency Brandberry has signed Worx Toys as its master toy partner. They will be focusing efforts on a book and plush program that introduces the characters from the Poopeez brand, which is aimed at all ages.

“Developing a children’s property that engages kids, equally as much as adults, is no easy feat,” said Gene Khasminsky, the president of Worx Toys. “Children ages 3 to 6 find the subject of poop to be the funniest on the planet, while the tastefully crafted potty humor is equally as engaging for adults.”

Poopeez is inspired by bathroom humor, but its characters have humanistic qualities and unique personalities. Current Poopeez licensees include Bare Tree Media, which is launching virtual goods, and Alley Oop Toys as the novelty toys licensee.