Bazooka Candy Brands and Hasbro Cross-Promoting for Digital and Retail

Hasbro logoHasbro and Bazooka Candy Brands are joining forces for a cross-promotion launching this month. Favorite childhood games and tasty, classic candies such as Juicy Drop, Baby Bottle Pop, and Jumbo Push Pop will be co-mingling.

The promotion will feature a campaign with retail, digital, and social elements:

Retail: The strong in-store presence will include shippers with $3 off any one Hasbro game coupons. Family prize opportunities sponsored by Topps will include chances to win a Carnival cruise or one of 100 Hasbro game and Bazooka Candy Brand prize packs.

Digital: Bazooka Candy Brands’ site, candymania.com, will be re-branded and skinned to feature Hasbro game themes. Along with the redesign, the site will host an interactive online promotion sponsored by Topps, featuring an instant win game where fans can play for a chance to win game and candy prize packs, which include Hasbro games such as Monopoly and Twister and Bazooka candy.

Social: There will be cross promotions on both Bazooka Candy Brands’ and Hasbro’s social media platforms.

Bazooka Candy and R5 Invite Fans to Choose Next Ring Pop Flavor

RingPopBazooka Candy Brands, maker of Ring Pop, has teamed up with rock band R5 for a Facebook flavor contest. R5 has selected three new Ring Pop flavors—cherry limeade, strawberry banana, and grape─and is rallying fans to visit the Ring Pop Facebook page and vote their choice.

This marks the third annual Choose the Next Big Flavor Competition. The contest will run through May 2, and the winning Ring Pop flavor will arrive this fall.