China Toy Fair

Rainbow Designs Granted Wibbly Pig License

BBC Worldwide has granted a master toy license for its preschool children’s brand Wibbly Pig to Rainbow Designs. Wibbly Pig is based on the books by Mick Inkpen and the television series adapted by Will Brenton.

Rainbow Designs will develop a line of products including Wibbly Pig wooden toys, plush, games, and puzzles, with the first set appearing in February. Subsequent sets are slated for summer 2011 and early 2012, with a possible expansion into the homeware category.

Teletubbies to be Made into Beanie Babies

Tinky Winky, Dipsy, Laa-Laa, and Po will soon hit store shelves in the form of Beanie Babies as a part of a new partnership between BBC Worldwide and Ty. The deal will transform the Teletubbies characters into six-inch Beanie Babies, which will be available in the UK and Ireland this fall/winter.

Teletubbies was created by Ragdoll Productions for BBC, and has aired in more than 120 countries. The brand has sold more than 33 million DVDs and videos and 50 million plush toys.